Conduct Business Objectives Pricing Policies Product design and branding Advertising and marketing Research and development Collusion Merger MAS - Objectives The primary objectives of the company were to furnish the people of Malaysia with a proficient and profitable air transport system which would enhance the placing of the country in the world. Moreover‚ as the Malaysia flag carrier‚ Malaysia Airlines had played a vital role in contributing to the economic and social integration of
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Introduction to AirAsia Established in 1993 and officially started its operation on 18 November 1996‚ AirAsia is a low cost carrier (LCC) airline in the aviation industry. On 2 December 2001‚ the heavily-indebted government-linked commercial airline was bought over by the current Chief Executive Officer (CEO) of AirAsia‚ Tony Fernandes. From then‚ AirAsia cleared its former debts which worthed USD 11 million and became a profit-making low cost carrier. The main hub of AirAsia is in Kuala Lumpur
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leadership in a Chinese company: a case study. Journal of Management Development‚ 27(10)‚ 1002 – 1016. doi: 10.1108/02621710810916268. 3 4. Durbin‚ A.J.‚ Daglish‚ C. & Miller‚ P. (2006). Leadership. Australia: John Wiley & Sons. 5 6. Hao. Q‚‚ Kasper. H.‚ Muehlbacher. J (2012). How does organizational structure influence performance through learning and innovation in Austria and China.Chinese Management Studies‚ 6(1)‚ 36 – 52. 7. Jackson‚ T. &Bak‚ M. (1998). Foreign companies and Chinese workers: employee
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framework‚ companies can understand their current situation and strategies so that they can improve company performance. Table 1 McKinsey’s 7s framework 2.1 Shared values The common shared value of AirAsia is to be the largest low cost airline in Asia by continually insisting on the development of the low-cost carrier model. AirAsia always tries to attain the lowest cost so that a majority of people can afford to fly through its planes and hubs. Although AirAsia expanded
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Salim Ahmad (G1022179) Sulaiman daud (G1031351) Naeem Nasser (G1139591) for Dr. Dolhadi Zainudin Graduate School of Management‚ International Islamic University‚ Malaysia MGT 6263 – Management Policy and Corporate Strategy AirAsia AirAsia Can Sustain Its Low Cost Strategy in the Long Run? Can Sustain Its Low Cost Strategy in the Long Run? Table of Contents Table of Contents 1 Introduction 3 History 3 Vision 3 Mission 4 Values 4 The Management Team
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K. 1995].This means that services are provided by the Airasia also can classify as a product. Airasia had extended its services to different part of world. The research was found that‚ the majority of respondent was moderately satisfied in every part of product. When considering in each part of product researcher found that‚ respondents satisfied in part of quality of food and beverage‚ AirAsia magazine‚ variety of food & beverage and AirAsia souvenir respectively. 3.2 Price Price is for the marketers
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International Element/ Global Condition The main global competitors of AirAsia are Firefly‚ Tiger Airways and Jetstar Asia. All these international airlines have adapted the AirAsia’s low cost concept and can be a threat to AirAsia. “Knowing the increase of competition in the market‚ AirAsia applied the adaptation process (Hanan & Freeman‚ 1984) by expanding its operation to long haul services to various destinations. Moreover‚ AirAsia realised the price is destructive and try to avoid direct price
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17th AnnuAl GenerAl MeetinG Date: Time: Venue: Thursday‚ 24 June 2010 10.00 a.m. AirAsia Academy Lot PT 25B Jalan KLIA S5 Southern Support Zone KLIA‚ 64000 Sepang Selangor Darul Ehsan Malaysia Notice of Annual General Meeting page 151 19.1% Truly ASEAN 2009 saw AirAsia Berhad (“AirAsia”) maintain its strong growth trajectory despite being a challenging year for the aviation industry. Underpinning our growth is our increasing penetration of the ASEAN (Association of Southeast Asian Nations)
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up‚ with some of the world’s biggest airlines engaged in intense over Asian skies[1]. Each Of Airplanes Company in the world trying to conduct some strategies to compete with another competitor in their industry. A lot of airplane companies come out with different strategies to make their company better than their competitors. To compete with their competitor in the business environment‚ a company needs to make a strategy to achieve their long terms objective and can be successful for doing their business
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Man‚ 2005) Welcome to AirAsia! AirAsia Berhad (AirAsia) is a one of the public listed on the Main Market of Bursa Malaysia in November 2004.
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