SouthWest Airlines A company’s differentiation in resources and capabilities makes it difficult for competitors to copy. We know that Southwest is successful because of the number of awards the company has won. It is the most onetime airline; it has fewer lost bags‚ most satisfied customers etc. These awards represent Southwest’s unique capabilities. How is the company able to differentiate? Let’ take a look at its cost drivers. Firstly‚ They redesigned their processes such as:
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Target market SW: low-cost airline; short-haul flights (US); offers about 3‚400 daily flights to 78 destinations in 39 states RYN: low-cost airline; short-haul flights(Europe); offers over 1‚500 scheduled short-haul flights per day serving approximately 160 airports. SIA: full-service airline; international travel‚ flies to 62 international destinations in 35 countries on six continents from its primary hub in Singapore. KFA: full-service - adding low-cost model（Kingfisher Red） during poor financial
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Pricing Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost‚ market place‚ competition‚ market condition‚ and quality of product. Pricing is also a key variable in microeconomic price allocation theory. Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix. The other three aspects are product‚ promotion‚ and place. Price is the only revenue generating element amongst
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| | | | | | | | Company slogan | Go IndiGo | | | Headquarters | Gurgaon‚ Haryana‚ India | | | Key people | Rahul Bhatia‚ MD Aditya Ghosh‚ President | | | Website | www.goindigo.in | Founded | 2006 | Introduction IndiGo‚ is a private‚ low-cost airline based in Gurgaon‚ Haryana‚ India.Since commencing operations in August 2006‚ it has established itself as one of India’s leading airlines using its model of efficient‚ low-cost operations and by attracting customers
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The technology of humans will continue to be more advanced and used frequently. After every new invention‚ the next best thing will be coming after that. As humans‚ it is something that we will continue to work on; however‚ it will never overtake us as humans. It is part of our instincts to have interaction with one another no matter what we do. That is why‚ regardless of the technology‚ is will never completely consume us. According to Smith‚ “some of the software currently shaping their generation
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"We are as gods‚ and we might as well get good at it." -Kevin Kelly‚ author and techno-utopian The most important technological advance of recent times is not the Internet‚ but rather the biotech revolution-which promises to give us unprecedented power to transform human nature. How should we use that power? A group of cutting-edge scientists‚ entrepreneurs‚ and intellectuals has a bold answer. This group-I call them the techno-utopians-argues that science will soon give us the means to straighten
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JetBlue added E190 to its fleet. By late 2006‚ JetBlue like other airlines‚ faced softening demand and higher costs due to increasing fuel prices. Barger played a large role in the airline’s decision at the end of 2006 to slow its rate of growth by reducing its purchase commitments for new planes. In light of the operational challenges JetBlue faced in Feb 2007‚ as well as the unabated rise in fuel costs‚ Barger realized that the airline would need to take further steps to slow its rate of growth. Given
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Air Lines‚ Inc #Case 2 General Description Delta was founded by C. E. Woolman‚ an agricultural extension agent. As a top company in the Airline industry Delta Air Lines specialize in domestic and international flights. The general business activity and principal products or commercial enterprise of Delta Air Lines are categorized as being part of the Airline Industry‚ The key to Delta’s success was its focus on human relations and has always differentiated itself from other airlines by its customer
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Executive Summary Porter Airlines is a continued success in the short haul air travel business. Its low cost structure has enabled them to be proactive in the industry and gain a fairly large market share. Porter’s strategic successes include its quick turnaround time upon departure and arrival‚ its competitive ticket pricing‚ web ticket sales and its exceptional customer service. In addition‚ Porter’s low cost and low maintenance on their Q400 turboprops give them a competitive
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Singapore Airlines – Case Analysis Situational Analysis Singapore Airlines (SIA) began with the incorporation of Malayan Airways Limited (MAL) in October 1947.The incorporated companies were the Ocean Steamship Company of Liverpool‚ the Straits Steamship Company of Singapore and Imperial Airways. The airline’s first flight was chartered from the British Straits Settlement of Singapore to Kuala Lumpur in April 1947 using an Airspeed Consul twin-engine airplane. SIA has remained competitive
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