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    Glocalisation of Hip-Hop

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    with reference to hip-hop. I: Introduction Increasingly over the past twenty years‚ hip-hop has transformed from “marginalised to mainstream” (Motley & Henderson‚ 2008‚ p.243) as more and more of the world’s youth follow the genre. With these growing numbers all over the world there is simultaneously growing concern that hip-hop is increasingly homogenised as artists adopt the genre. This essay will address both the homogenous and hybrid aspects of hip-hop‚ arguing that true hip-hop must contain

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    THE PROBLEM OF FINANCIAL RECORD-KEEPING IN SMALL BUSINESSES According to Dictionary.com‚ record-keeping is the maintenance of a history of one’s activities by entering data in ledgers or journals and putting documents in files. “Taking time to organize a good system can be tedious and time consuming‚ but it only takes one visit by a tax auditor or a turndown for a loan by a bank to convince any business owner that an organized system would be useful.” (http://www.smallbusinessnotes.com/operating/finmgmt/recordkeeping

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    Victoria’s Secret I‚ Company Background: Victoria’s Secret (VS) is an American retail brand of women’s wear‚ lingerie and beauty products. It was established by Roy Raymond in the San Francisco during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces‚ which department stores offered‚ with colors‚ patterns and style that gave them more allure and sexiness. They combined European elegance

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    Brand Awareness

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    Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into

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    The Hip Hop Culture

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    What is “Hip Hop”? In today’s society‚ Hip Hop is commonly referred as a style of popular music‚ rap. However‚ Hip Hop is not just a rap‚ but a culture where ‘rap’ is often used synonymously with it. The ‘Hip Hop’ culture is known to originate from the South Bronx of New York City in the early 1970s as a liberation movement in the form of a diverse culture. This culture has since grown continuously innovating various different forms of additional elements leading the tradition to grow worldwide;

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    Brand Strategy

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    Brand Strategy 2A Prepared by: Carlene de Jongh 10-019490 and Phumelela Mtshali 11-028932 “From Integrated Marketing Communications (IMC) to Integrated Brand Contact Management (IBCM) A brand contact Plan for Egypt Tourism Brand Strategy 2A Prepared by: Carlene de Jongh 10-019490 and Phumelela Mtshali 11-028932 “From Integrated Marketing Communications (IMC) to Integrated Brand Contact Management (IBCM) A brand contact Plan for Egypt Tourism

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    Keeping Marijuana Illegal

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    Keeping Marijuana Illegal 1 Why Marijuana Should Remain Illegal Keeping Marijuana Illegal 2 Why Marijuana Should Remain Illegal Marijuana is proven to contain more than 400 chemicals. Throughout time‚ it has been used to eliminate pain. Marijuana became illegal in the 1930s when it became known as an intoxicant drug and a dangerous narcotic. Along with becoming illegal came the restrictions of growth‚ sales‚ and consumption. Marijuana has

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    Brand Management

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    What is a Brand ? Brands were originally developed as labels of ownership: name‚ term‚ design‚ and symbol. However‚ today it is what they do for people that matters much more‚ how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization’s most valuable assets. A brand is name‚ term‚ sign‚ symbol‚ design‚ or a combination of the above to identify the goods

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    Brand identity prism 1. Physique It is hard to highlight one or even few main physiques of Philips because of the very wide range of its goods. It is possible to suggest that the unique technologies which were either invented in Philips laboratories or were bought by Philips are the physiques of Philips. For instance‚ for some men an electric shaver is two or three heads shaver which adjusts to the curves of the face. In fact only Philips has the patent for such kind of shape of the shaver but because

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    The Innovation Secrets

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    The Innovation Secrets of Steve Jobs by Carmine Gallo Introduction • Innovation is largely spurred by distressing factors such as economic struggles and strained infrastructures‚ environmental problems and poverty. As history records have shown that during such difficult times‚ innovation and creativity has taken its place to ensure the betterment of the peoples’ lives. • Definition of Innovation: A new way of doing things that results in positive change‚ which makes life better. It is a commitment

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