Recommendation for Mountain Man Beer Company (MMB) Although the launch of a new product is always going to be a risk‚ banking on the withering demand for a single offering is surely not going to alter the fortunes of the Mountain Man Beer Company. More importantly‚ light beer is the largest sales opportunity and it is what the market demands‚ therefore‚ to introduce the Mountain Man Light can be a gateway necessary for MMB to attract new customers and expand its market. Here are a series of recommendations
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Dear Chris Prangel‚ Regarding whether Mountain Man Brewing Company should introduce Mountain Man Light beer to their product line I think it should. Mountain Man has customers who are loyal to it their original product‚ and I don’t think the addition of a new product would affect this loyalty if introduced in the right way. Marketing Mountain Man Light will be where MMBC could preserve the brand name of Mountain Man Lager. Separating the two beverages consistently in the ad campaign in ways
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Ellen Goodman‚ the author of the short story‚ “Company Man.” The story was all too real and relatable. Something that can happen and tear apart the best of families. A father or mother constantly working‚ over working‚ and becoming so involved with their job that their family begins to live in the shadow of their everyday thoughts. This man Phil fell victim to what some may consider a type of disease‚ addicted to work. “He worked himself to death‚ finally and precisely‚ at 3:00 A.M. Sunday morning
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scientific experiment about worms for five years earned him prestige: therefore‚ it also helped him to earn the job. He “proved” that it is not possible to “extract one decagram of myelin from four tonnes of earthworms.” His works prove that he is a man of determination and perseverance. Director Penny Marshall‚ has also shown in the movie that he finds plants intriguing. Hence‚ he visits the arboretum frequently. In addition to that‚ he also keeps plants in his fridge and studies about them with the
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| | | | | | | | | | | | | | | | | | Mountain Man Brewing Company | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Financial Projections | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | Assumptions | | | | | | | | | | | Revenues from MM beer | $50‚440‚000.00
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“The Company Man” Rhetorical Analysis In the 1970’s Ellen Goodman wrote “The Company Man”. The purpose of Goodman’s piece was showing through an irony filled short story what matters in life as opposed to what should actually matter. She conveys this purpose towards her audience through the arrangement in her writing‚ the constant repetition of numbers‚ omission of last names and first names. Another rhetorical device she uses is irony and the use of limited quotations in her piece.
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Duncan Rice Fox Writing and composition 1/12/2015 The Company Man Analysis In the essay “The Company Man‚” the author‚ Ellen Goodman‚ expresses her feelings towards the man Phil. Throughout the selection‚ Goodman uses a plethora of rhetoric devices to convey her attitude from the perspective of the narrator‚ Phil’s wife‚ towards Phil. Goodman portrays her disdain towards Phil and the workaholic lifestyle that he led. Goodman shows her disdain as early as the first sentence where she says “finally
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Reasoning Skills for Leaders Q: Critically discuss why management and leadership development programs place more importance on rational and technical capabilities than emotional ones. Leadership has been defined as “the ability to influence a group towards the achievement of a vision or set of goals”‚ and managers as “people who achieve goals through other people” (Robbins et al 2008‚ 695). With these definitions in mind‚ it would seem that appropriate training for leaders and managers would
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The estate of a deceased person is subject to the following deductions: 1.) Expenses‚ losses‚ debts and taxes: a.) Funeral expenses -must not be more than 5% of the gross estate and not more than Php200‚000 (doesn’t include expenses after the burial.) b.) Court expenses for testate (with a will) or intestate (without a will) proceedings (including extra-judicial settlement.) c.) Debts of the deceased where the papers of said debts are notarized when they were contracted. If the loan was made
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Recommendation: Mountain Man Brewing should create a new market strategy and introduce a line extension of Light Beer to expand their portfolio and create new sales among non-existing customers. This line extension will target the younger drinkers and women in the East Central Region and will increase sales and create profit within 2 years. Rationale: 1. Light beer sales will be profitable within 2 years. The first year MMBC will lose $486‚374. However‚ in 2007‚ the second year‚ MMBC
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