“in-store” digital advertising in India G.M.Jayaseelan* * The author is an assistant professor of marketing and strategic management with Sprott School of Business‚ Carleton University‚ which he joined in 2005 teaching at the offcampus programme in India. He has served as Head of Department of Marketing (20052007) at Kohinoor Business School and Centre for Management Research‚ and is Chair of the Kohinoor Brand Committee (2007 onwards). He had worked with Dr.Nicolas Papadopoulos in the area of consumer
Premium Retailing Supermarket Marketing
CHAPTER 1 Introduction Chapter 1 Introduction 1.1 What is WLAN? 1.1.1 WLAN Wireless Local Area Network (WLAN) is a kind of local area network which established using a wireless link between the service providers and the clients using some wireless equipment. This network development is based on the IEEE 802.11 standard. 1.1.2 IEEE 802.11 IEEE 802.11 denotes a set of Wireless LAN/WLAN standards developed by working group 11 of the IEEE LAN/MAN Standards Committee (IEEE 802). The term
Premium Wi-Fi
General Store‚ EST. 1948 The purpose of this paper is to discuss Case #6 in the student text regarding The Grand General Store. The Grande General Store is a family owned business that has been in the family for several generations. The current owner-operators have grown children; however‚ the children are not interested in following in the family footsteps. Rocky and Anita Grande are getting up in age and are getting tired of running the store. With no one in line to run the store‚ they have decided
Premium Income statement Business Cash flow
Introduction ICT (information and communications technology) is a term that includes any communication device such as radio‚ television‚ newspaper‚ cellular phones‚ computer and network hardware and software‚ satellite systems and so on‚ as well as the various services and applications associated with them‚ such as videoconferencing and distance learning. ICT development Index The ICT Development Index (IDI) is a composite index combining 11 indicators into one benchmark value (presented on
Premium Capital
DATA ANALYSIS OF WAL-MART STORES‚ INC COMPANY BACKGROUND Wal-Mart initially began its operations in 1945‚ when Sam Walton leased a ‘Ben Franklin’ franchise variety store in Newport‚ Arkansas. After relocating to Rogers‚ Arkansas in the early 1950s‚ Sam Walton’s ‘Ben Franklin’ became ‘Walton’s 5 & 10’. By 1962‚ Walton found himself the chain owner of 11 different Walton’s stores across Arkansas. He then decided to rename the chain ‘Wal-Mart’‚ after himself. On October 31‚ 1969‚ after further
Premium Wal-Mart Statistical hypothesis testing Statistics
The department stores in America and Taiwan A department store is a place that sells a wide range of products to the consumer. The products sold in a department store including everything‚ like clothing‚ cosmetics‚ furniture‚ home appliances‚ food‚ books‚ jewelry‚ and electronics. Managing the department stores is one of the typical big businesses in the world. America and Taiwan‚ have many ways of operating the department stores in common‚ including the way to attract customer‚ a set price‚ the
Premium United States Department store Retailing
atmosphere in their stores. A customer says that‚ “customers are enchanted by ‘relentlessly smiling employees‚’ interesting architecture‚ and an atmosphere that feels like more of an event than a retail store”("Are Apple Stores a Retail Utopia?”). The employees in apple stores are always happy to help and always have an answer for questions the customers ask them. They do the best they can to help you choose the correct item that fits you. The employee will walk the customers around the store and show them
Premium Sociology Dystopia Person
far do recorded crime rates show how much crime occurs in society Introduction • What is a ‘crime’? • Definition of recorded and unrecorded crime • Indicate how crime rates are recorded and by whom Main Body • Discuss reasons behind recorded and unrecorded crime • Discuss how crime rates are recorded and by whom • Discuss whether crime rates are recorded and collated accurately • Discuss impact on society Conclusion • Summary How far do recorded crime rates show how much crime occurs in society
Free Crime Sociology Criminology
Guillermo Furniture Store Analysis Team B date Acc/561 Guillermo Furniture Store Analysis Guillermo Navallez‚ as an owner and manager of a specialty furniture store in Sonora‚ Mexico‚ has needed to explore many factors to keeping his business profitably operating. With the economy changing around him Guillermo has explored in the past six weeks his budget‚ performance reports‚ financial statement analysis‚ sales forecasts‚ and most recently the store’s cost relationships
Premium Costs Variable cost Investment
Subject –MATHEMATICS (Time – Two hours and a half) Answers to this Paper must be written on the paper provided separately. You will not be allowed to write during the first 15 minutes. This time is to be spent in reading the question paper. The time given at the head of this Paper is the time allowed for writing the answers. Attempt all questions from Section A and any four questions from Section B. All working‚ including rough work‚ must be clearly
Premium Surface area Triangle Circle