Dhruv Grewal‚ Sukumar Kavanoor‚ Edward F. Fern‚ Carolyn Costley‚ & James Barnes Comparative Versus Noncomparative Advertising: A Meta-Analysis Previous research and reviews on comparative advertising report mixed results. The authors report the results from a meta-analysis that examines the efficacy of comparative advertising. The analysis shows that comparative ads are more effective than noncomparative ads in generating attention‚ message and brand awareness‚ levels of message processing‚ favorable
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CHAPTER 12: CAUSAL-COMPARATIVE RESEARCH CAUSAL AND COMPARATIVE RESEARCH: DEFINITION AND PURPOSE -Causal-comparative research is sometimes treated as a type of descriptive research since it describes conditions that already exist. • -Causal comparative research attempts to determine reasons‚ or causes‚ for the existing condition • -In causal-comparative or ‚ex-post facto‚ research the researcher attempts to determine the cause‚ or reason‚ for preexisting differences in groups of
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Sociology: The Comparative Method Sociologists have embraced what is known as the comparative method as the most efficient way to expose taken-for-granted ’truths’ or laws that people have adopted. But what is this comparative method and how does it work? Are there any advantages/disadvantages to exposing these false ’truths’. What forms or variations of the comparative method exist? In the pages to follow I will attempt to give you some insight and understanding of what the comparative method is
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COMPARITIVE ESSAY TOMORROW WHEN THE WAR BEGAN & THE LORD OF THE FLIES When first comparing the two novels‚ Tomorrow When the War Began (TWTWB) and The Lord of the Flies‚ they appear to have similar themes. Some of these being the setting and the lack of adult supervision. However‚ in having a more thorough look there is a lot of diversity in the stories. Some of these differences include the ages of the characters as well as the relationships between the protagonists. The diversity is also
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1.Lexicology as a branch of linguistic study‚ its connection with phonetics‚ grammar‚ stylistics & contrastive linguistics. Lexicology is the branch of linguistics that deals with the lexical component of language. The lexicon holds information about the phonetic‚ phonological‚ syntactic‚ semantic and pragmatic properties of words and consequently has a central role in these levels of analysis. It is also a major area of investigation in other areas of linguistics‚ such as psycholinguistics‚ typological
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The first extract is from a novel called “Chocolat” by Joanne Harris which was published in 1999‚ whereas the second extract is from a website of the “From Bean to Bar” chocolate company which was published in 2006. Both extracts concern themselves with chocolate and the way it is manufactured‚ although they both have different intentions. The first extract is from a novel and describes the delightful pleasure of creating chocolate‚ whereas the second extract is used to promote and advertise the
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Religion is a set of practices and beliefs that allow human beings to search for the meaning of life and the purpose of their existence. These common practices set the foundation for such beliefs to have validity. Every individual must wonder why he/she exists on earth. Questioning about the purpose in one’s life and whether or not there is meaning allows an individual to seek a supernatural‚ Supreme Being or some form of deity. Technically‚ religion is essentially the passing of stories‚ embedded
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I have sent emails to you to talk about my devised topic. My topic is to talk about memorable characters: round and dynamic‚ flat or static. These characters play different roles for different purpose. I will choose one character form each of Charlotte ’s Web and Hana ’s Suitcase that I find are important to their stories. I will examine their development‚ their purposes in the text and their overall impact on the themes. The round and dynamic characters in Charlotte’s Web and Hana’s
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Introduction Accounting and management are two popular majors of university disciplines. In this report‚ the disciplines of these two major will be compared and contrasted. There are four main areas enabling the two disciplines to be distinguished‚ which in terms of substance‚ source of data‚ knowledge source and teaching modes. Substance The first area of the contrast is the substance of the two disciplines. Coffin & Hewings (2003) illustrated that these two disciplines are classified into
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How is conflict featuring in key relationships‚ the catalyst for the pursuit of dreams? In the novel‚ Sons and Lovers by D.H Lawrence and the movie‚ The Glass Menagerie based on the play by Tennessee Williams‚ conflict featuring in relationships plays a key role in altering one’s pursuit of dream. A range of relationships are explored and this is done through a variety of language techniques such as symbolism and imagery. The movie‚ The Glass Menagerie is set in a small apartment in St Louis in
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