A CASE ON RISE & FALL OF NOKIA (INSIGHT TO THEIR STRETEGIES) Submitted by: RAJIV KUMR ROHILA – S065 JAGDEEP SINGH - S029 TOSHIT KUMAR - N065 Case Overview NOKIA was the most successful European company of the 1990s. The Finnish mobile-phone manufacturer captured the emerging market for mobile phones and built the industry ’s most powerful brand. Its handsets virtually defined the industry
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Nokia SWOT Analysis Strengths Strong brand image is Nokia’s core asset. The company continues to strengthen its brand equity through various marketing campaigns. Nokia’s brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by InterBrand in 2009‚ and was the only mobile phone manufacturer in the top 10 best brands list. A strong and highly visible brand enables the company to command a premium for its products and differentiate itself from competitors
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Joel Saaghy Oliver Thomson Massimo Trevisan Page 1 of 29 1020562 1022083 1022431 1021274 1022648 Executive Summary Nokia is one of the world’s most renowned mobile communications device manufacturers and former market leader. Recent years however have found Nokia struggling in the industry‚ haemorrhaging both profits and market share. Presently‚ Nokia has partnered with Microsoft to differentiate its product and deliver a new and fresh experience to consumers through its Lumia range
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Study 2. Introduction 2.1 Nokia 2.1.1Nokia Vision/Mission Statement 2.1.2 About the Company 2.1.3History of Nokia 2.1.4Company Profile 2.1.5SWOT Analysis 2.2Introduction to Marketing 2.3Market Segmentation 2.3.1Considerations for Market Segmentation 2.3.2Segmentation Basis 2.3.3Effective Segmentation 2.4Market Segmentation for Nokia 2.4.1Segmentation of Nokia 2.4.2Nokia mobile phones by Series 2.4.3Lifestyle and Psychographic Basis for Nokia 2.4.4The Segmentation of Nokia conducted on the basis of
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DWO Project Report: Nokia 2012 Contents Executive Summary................................................................................................................................... 2 List of figures ............................................................................................................................................. 3 1. Introduction .............................................................................................................
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Business Overview Nokia Corporation is a multinational corporation that engaged in communication devices and mobile phones production. The organization operates in 150 different countries with roughly worldwide annual sales of 42 billion and profits of 2 billion in 2010. Nokia was first established in 1865 as a groundwood pulp mill in Finland. The founders‚ mining engineer Fredrik Idestam and statesman Leo Mechelin transformed Nokia into a share company in 1871. Nokia started its involvement
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nokia crisis management Paper no. XXXVII PROJECT REPORT ON CRISIS MANAGEMENT : nokia AN ELUCIDATION Under the guidance of: Mr. Atul Gupta (Lecturer) Hindu College‚ Delhi University Compiled by: Komal Grover B.Com (h) II year Roll No: - 608 Hindu College Year: - 2007-2010 PRELUDE A crisis is a major‚ unpredictable event that threatens to harm an organization and its stakeholders. Although crisis events are unpredictable‚ they are not unexpected. The
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Nokia – The Success Enablers From the standpoint of innovation policy and supporting institutions the success of Nokia could be related to the Nordic decision to create the common standard Nordic Mobile Telephony (NMT). This provided Nokia with a common Nordic market of 20 million techno savvy customers before anywhere else in the world. And it provided a perfect platform for ‘infant industry development’ . When Nokia had grown sufficiently large on the back of this market it was blessed by
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Recruitment and Selection Practice of NOKIA Executive summary: For this project‚ we have chosen the company NOKIA. Nokia is a mobile telecommunications company‚ and offers far more than just mobile phones for everyday use. Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day‚ more than 1.3 billion people use their Nokia to capture and share experiences‚ access information
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Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company‚ headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example‚ 3-series phone is more suited for young people.
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