(procurement and contract executive) who provided us information about Mobilink Jazz. Last but not the least‚ we would like to thank our Principles of Marketing Instructor‚ Ma’am Zeenat Jabbar‚ who gave us an opportunity to make this project and learn a lot about marketing. EXECUTIVE SUMMARY The project in your hands follows a marketing plan in which Mobilink Jazz is discussed. The plan is simple yet with changes to Mobilink Jazz’s marketing plan. The document holds the market segmentation
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Presented by Muhammad Bilal Executive summary: Ufone is a PTCL company a wholly owned subsidiary has improved its financial performance commenced its operations on 29th January 2001 as GSM 900 service provider. Since the outset it has expanded its coverage and customer base at a rapid pace and established itself as one of the leading cellular service providers in Pakistan. During the last year Ufone successfully completed the launching of sites under Phase V in existing as well as new cities
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Breif History Of Mobilink Mobilink GSM (PMCL)‚ a subsidiary of Orascom Telecom‚ started its operations in1994‚ and has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan - a base of over 30 million and growing. We pride ourselves on being the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-of-the-art communication solutions to its customers. Mobilink’s Vision: "To
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TOPIC OF RESEARCH “Why Mobilink GSM is still the market leader in terms of growth as well as having the largest customer subscriber base. To what extent factors like innovative thinking‚ focused training programs‚ competitiveness and customer satisfaction are responsible for good management practices of Mobilink?” An Introduction: Mobilink GSM (PMCL)‚ a subsidiary of Orascom Telecom‚ started its operations in 1994‚ and has become the market leader both in terms of growth as well as having
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A few decades ago‚ advertising was still being considered as hefty non-revenue expenditure‚ but today all businesses recognize it as a vital function in their organization. With the growing awareness about Intellectual Property Rights‚ companies have realized the need for protection of their creative ideas in advertisements and branding. Moreover‚ increasing disputes are arising in the light of protection of brands and trademarks from infringement through competitive advertising. The project work
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Journal of Business Research 62 (2009) 768–774 Contents lists available at ScienceDirect Journal of Business Research Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance Mehmet I. Yagci a‚ Abhijit Biswas b‚⁎‚ Sujay Dutta b a b Faculty of Economics and Administrative Sciences‚ University of Mersin‚ Mersin 33342‚ Turkey School of Business Administration‚ Wayne State University‚ 5201 Cass Avenue‚ Detroit‚ MI 48202
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INTRODUCTION……………………………………………………………….... VISION…………………………………………………………………………….. MISSION…………………………………………………………………………... OBJECTIVES……………………………………………………………………… CUSTOMER SERVICE…………………………………………………………... ORGANIZATIONAL STRUCTURE and Leadership……………………….. * Ufone Management Profiles * Mr. Abdul Aziz * President & CEO * Mr. Mohammad Nadeem Khan Chief Financial Officer * Mr. Naveed Khalid Butt Chief Officer Government & Regulatory Affairs * Mr. Ahmad Kamal Chief Officer
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practices at Mobilink. The second advantage is to evaluate the organization from an independent observer’s point of view; this would result in establishing an impartial but critical analysis of the organization. This analysis would help in isolating any problem areas with in the organization that might have crept into its day to day affairs. The report starts off with a brief profile of the organization. It then looks at Mobilink’s parent firm‚ Orascom Telecom and what values Mobilink have inherited
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Dhruv Grewal‚ Sukumar Kavanoor‚ Edward F. Fern‚ Carolyn Costley‚ & James Barnes Comparative Versus Noncomparative Advertising: A Meta-Analysis Previous research and reviews on comparative advertising report mixed results. The authors report the results from a meta-analysis that examines the efficacy of comparative advertising. The analysis shows that comparative ads are more effective than noncomparative ads in generating attention‚ message and brand awareness‚ levels of message processing‚ favorable
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OF UFONE (Wireless Telecommunication Company in Pakistan) PTML is a subsidiary of PTCL (Pakistan Telecom Company Limited)‚ the largest operator in Pakistan. PTML was established to operate cellular telephonyThe company commenced its operations under the brand name of Ufone from Islamabad on January 29 2001. During the year‚ as a consequence of PTCL’s privatization‚ 26% of its shares were acquired by Emirates Telecommunication Corporation (Etisalat). Being part of PTCL‚ the management of Ufone has
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