Marketing Strategy Comparison AirTel & Hutch Rahul‚ Priyanka‚ Zardar‚ Rashmi Indian Institute of Planning & Management Ahmedabad Project Introduction “…Telecoms are rolling out like never before. And that 100-million mark doesn’t look too far away. The mobile subscriber base crossed 65 million in September 2005‚ an over-30 per cent increase over the previous year…” Project Introduction Cont’d… • Indian Cellular Industry will touch $24 billion by the end of 2006. • Airtel (22 per cent market share
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Personnel Planning Human resources are the most precious resources of an enterprise. Human Resources Optimization (HRO) involves employee allocation and timetabling‚ to ensure the efficient management of the personnel‚ conforming to various social regulations and labor contracts. Personnel Planning is an administrative discipline of hiring and developing employees so that they become more valuable to the organization. It includes (1) conducting job analyses‚ (2) planning personnel needs‚ and recruitment
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Cosco (India) Fundamental Company Report Including Financial‚ SWOT‚ PESTEL*‚ Competitors and Industry Analysis Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com http://marketpublishers.com Phone: +44 20 8123 2220 http://marketpublishers.com Cosco (India) Fundamental Company Report Including Financial‚ SWOT‚ PESTEL*‚ Competitors and Industry Analysis Date: Pages: Price: ID: September 1‚ 2013 50 US$ 499.00 C37EADB77ADEN Cosco (India) Fundamental
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VODAFONE’S MISSION Driving a wireless world Vodafone is primarily a user of technology rather than a developer of it‚ and this fact is reflected in the emphasis of their work program on enabling new applications of mobile communications‚ using new technology for new services‚ research for improving operational efficiency and quality of our networks‚ and providing technology vision and leadership that can contribute directly to business decisions. VODAFONE’S STRATEGIES ¬ Revenue Simulation
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continuous business. The mobile telecommunication companies uphold their service quality and change their marketing core strategies to retain their existing customers by enhancing and optimizing the customer loyalty. Therefore‚ it becomes significant for telecom companies to identify factors of services that influence customer loyalty and in turn creates loyal customers by satisfying them. By establishing a loyalty solution Airtel creates a strategy where the customer experience and satisfaction is paramount
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Bharti has spent a considerable amount on advertising its mobile phone service‚ Airtel. Besides print advertising‚ the company had put up large no of hoardings and kiosks in and around Delhi. The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences. It is trying to set up a thematic campaign to build a stronger brand equity for Airtel. Since the cellular phone category itself is too restricted‚ also the fact
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Parag Bharti Airtel Limited NSE: BHARTIARTL‚ BSE: 532454 Airtel is an Indian telecommunications company that operates in 19 countries across South Asia‚ Africa and the Channel Islands. It operates a GSM network in all countries‚ providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with about 230.8 million subscribers across 19 countries at the end of June 2011. It is the largest cellular service provider in India
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Vodafone Plc SWOT Analysis and Five Forces rodrigo | September 28‚ 2012 2 0 Rate This Article Table of Contents [show] Abstract Aim: This essay aims to perform an analysis on the basis of integration of SWOT and Porter’s Five Forces frameworks. The key aim of this essay is to establish the reasons behind the success of Vodafone‚ which is ranked 3rd in FTSE100 Company ranking‚ and thereby represent the implications and recommendations. Methodology: This paper is based on integration
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Bharti Airtel: Business Model About Bharti Airtel: Bharti Airtel is the largest wireless service provider in the country‚ based on the number of customers as of March 31‚ 2010. After Zain acquisition‚ it has become one of the five largest mobile operators in the world. The combined entity has 180 million customers‚ $12.4 billion in combined revenues‚ and $4.7 billion in EBIDTA. Along with India‚ It has presence in Sri Lanka‚ Bangladesh and 15 African countries now. Bharti Airtel offers an integrated
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MARKETING STRATEGY of BHARTI AIRTEL - September 10th‚ 2010 Bharti Airtel Limited Business Description Provides mobile‚ broadband & telephone (fixed line) and enterprise services (carriers & services to corporate) Established July 07‚ 1995‚ as a Public Limited Company Highlights for Second Quarter and Half Year Ended September 30‚ 2006 Market leader with a market share of all India mobile subscribers at 21.4% Highest ever-net addition of 41.1 lakh customers in a
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