HYPERLINK "http://www.amity.edu/default.asp" INCLUDEPICTURE "http://www.amity.edu/Admission/images/amity_logo.gif" \* MERGEFORMATINET PROJECT REPORT On MARKETING STRATEGIES OF VODAFONE SUBMITTED TO: PROF. SWATI MITTAL SUBMITTED BY: PULKIT PUNJ 9999962559 ACKNOWLEDGEMENT It is well-established fact that behind every achievement lies an unfathomable sea of gratitude to those who have extended their support and without whom the project
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A PROJECT STUDY REPORT ON “Comparative Analysis of various Financial INSTITUTIONS in the market” EXECUTIVE SUMMARY The project “Comparative Analysis of various Financial Institutions in the market” was done to get the idea‚ as well as knowledge‚ benefits and use of financial advisor in the present scenario. The basic objective behind the study carried out by me is to know much more about the prospects of Financial Planning in
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Performance management is the process of creating a work environment or setting in which people are enabled to perform to the best of their abilities. It is the main vehicle by which managers communicate what is required from employees and give feedback on how well they are achieving job goals (CIPD‚ 2009). It brings together many of the elements that make up the practice of people management‚ including in particular learning and development. Performance management establishes shared understanding
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a paper on | Marketing Strategy for | Vodafone | | [Type the author name] | [Pick the date] | | Table of Contents 1. Executive Summary: 3 2. Introduction to Topic: 3 3. Situation Analysis: 4 2.1. SWOT Analysis: 4 2.1.1. Strengths: 4 2.1.2. Weaknesses: 5 2.1.3. Opportunities: 5 2.1.4. Threats: 6 2.2. PESTLE Analysis: 7 2.2.1. Political Factors: 7 2.2.2. Economic Factors: 8 2.2.3. Sociological Factors: 8 2.2.4. Technological Factors: 8 2.2.5. Legal Factors: 8 2.2.6. Environmental
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Vodafone In today’s times it is impossible to imagine a world without the use of cellular phones. Mobile or Cellular phones have today gone from being just a prestige buy for some to becoming one of the most essential things that we need in everyday life. But what would mobile phones be without the network service provider? The answer to that question is absolutely no where. They could be used to play games‚ store numbers may be even take photographs but without the service providers they would
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business environment of VODAFONE UK using the four headings of a PEST analysis; political‚ economic‚ social and technological it will provide information gathered from several researched sources relating to the four topics and will then go on to draw a conclusion based on the evidence provided. VODAFONE UK‚ Registered in Newbury Berkshire Vodafone UK is a British born multinational telecommunications company witch is headquartered in London and is part of the Vodafone group and behind CHINA mobile
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SOO CHUNG KIAN EXTERNAL ENVIRONMENT: Industry Environment by using Porter’s Five Forces Figure 1: Porter’s five forces model Porter’s five forces analysis is a framework that is used for the industry analysis and business strategy development. This analysis determines the competitive intensity and therefore attractiveness of a market. A change in any of the forces normally requires a company to re‐assess the marketplace. Rivalry The competition between operators and the rivalry are
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planning and advertising campaign of Vodafone in Indian telecom industry. Vodafone wanted to not only announce its entry in India but also communicate to its consumers that Hutch will now be known as Vodafone‚ through various outdoor mediums across the nation. The Advertising agency of Hutch and now Vodafone‚ Ogilvy & Mather (O&M)‚ had a two-fold task to achieve: announce the entry of Vodafone into India and highlight the metamorphosis of Hutch into Vodafone. O&M realised that they had a fantastic
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VODAFONE’S STRATEGIC AUDIT External Environmental Analysis: PEST ANALYSIS Political factors Vodafone is generally subject to regulations governing the operation of its business activities. Such as industry specific laws and regulations covering telecommunications services and general competition (antitrust) laws applicable to all activities. Most member states of the EU have now implemented the EU Regulatory Framework for the communications sector‚ adopted in 2002. It aims to encourage
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Summary The Vodafone case study has given us a good overall view of the company and shown the companies good and bad points‚ whilst showing the mobile phone business as a whole and explaining the ups and downs of the industry. The SWOT analysis included in the appendix helps us see the situation of Vodafone and describes the strengths‚ weaknesses‚ opportunities and threats. This is an aid when looking at the internal and external aspects of the company. Although Vodafone are the biggest
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