brand name and symbol‚ which add to or subtract from the value provided by a product or service David Aaker Brand Equity Awareness Loyalty Quality Advertising Engagement WOM Community Association Transparency Responsive “Cares” Digital Marketing Overview 2014 Earlier Consumer Decision journey The Funnel Marketers have long used the famous funnel metaphor to think about touch points: Consumers would start at the wide end of the funnel with many brands in mind and narrow them down to a final
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Many companies are finding it increasingly difficult to retain employees. Turnover is becoming a serious problem in today’s corporate environment. It is now relatively common to change jobs every few years‚ rather than grow with one company throughout the employment life as was once commonplace. It is defined as “the ratio of the number of workers that had to be replaced in a given time period to the average number of workers. Most of organizations want to reduce this problem because sometimes it
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Australia’s Digital Economy: Future Directions final report © Commonwealth of Australia 2009 This report is protected by copyright. Apart from any use as permitted under the Copyright Act 1968‚ and those explicitly granted below‚ all other rights are reserved. Except for the Commonwealth Coat of Arms and except where otherwise noted‚ this work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivativeWorks 2.5 Australia licence (the Licence). A copy of the Commons Deed
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A Dissertation Report on “Comparative study between Amul and Britannia in Bangalore” EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have a good knowledge of the potential of a particular market. The growth of a company is invariably determined not just by its strategy‚ but on how it responds to the challenges it encounters. Over the years Amul & Britannia have encountered several challenges that have come
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A COMPARATIVE STUDY OF TEAMWORK AT TOYOTA MANUFACTURING COMPANY (TMC) AND MICROSOFT COMPANY (MSC) 1. Introduction Modern and prudent organizations realize that the best way to achieving business goals‚ effectively and efficiently‚ is to organize work in definable units by pulling together various talents and skills. In fact‚ Ian Brook (2003) confirms that no one can be the best at everything‚ however when all of us combine our talents‚ we can be the best at virtually everything. Palmer‚ A
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Questionnaire For Consumers : Name ____________________________ Age ____________________________ Sex ____________________________ Address ____________________________ Q. Are you aware of various products of various brands ? (a) Yes (b) No Q. Do you use OTC segment products of different brand? (a) Yes (b) No Q. Which brand you found reliable in OTC segment (a) Cipla (b) Ranbaxy (c) Ind-Swift (d) Other Q. Do advertisement
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“A Comparative Study on the Absorbency of Two Brands of Cotton” Agaton‚ Rojelee Dizon‚ Nicolette Espejo‚ Abigael Mancenido‚ Michelle (Adviser) ABSTRACT ------------------------------------------------- This study compares the absorbency of two different cotton brands‚ Cleene and SM Bonus. The two brands are chosen based on the price differences‚ and analysis has been conducted to show if significant differences on the absorbency exist between these brands to justify the large price difference
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LECTURE 3 MARKETING ENVIRONMENT Learning Objectives • Describe the environmental forces that affect the company’s ability to serve its customers. • Explain how changes in the demographic and economic environments affect marketing decisions. • Identify the major trends in the firm’s natural and technological environments. • Explain the key changes that occur in the political and cultural environments. • Discuss how companies can react to the marketing environment.
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Executive Summary In this report‚ I have discussed about the two major textile organizations that are AL-karam and Gul Ahmed textile mills. I have conducted a ratio analysis from the information gathered from their financial statements. In my study‚ I found out that AL-Karam is doing comparatively well from Gul Ahmed textiles as various ratios proved to be positive in terms of AL-Karam textiles. Accounting Policies Through accounting strategies and the methods of computation used in the preparation
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BHILAI(C.G.) A RESEARCH PROJECT REPORT ON “A comparative study on Role of Marketing in Banking Sector (Private And National Bank)” [pic] Chattisgarh Swami Vivekanand Technical University‚ Bhilai in Partial fulfillment for the award of Degree of Master of Business Administration Submitted By: Alka Shukla Roll No:-MBA/08/3403 MBA : II – SEMESTER Approved By: Guided By: Mr. A. Jagdish Mr.Nikhilesh Kariya Director (RCET) RUGTA COLLEGE OF ENGINEERING
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