COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR & OTHER RETAIL COMPANY Page |1 Management Thesis – 1 | 3rd Semester COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR & OTHER RETAIL COMPANY CERTIFICATE It is certified that the work contained in the thesis entitled “A COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR AND OTHER RETAIL COMPANY" By Rajesh Kumar has been carried out under my supervision and that this work has not been
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STUDY ON “A STUDY ON THE CONSUMER PERCEPTION REGARDING THE SUCCESS OF BIG BAZAAR” [pic] ACKNOWLEDGEMENT One of the most pleasant parts of preparing the project is the opportunity to thank those who have contributed to its preparation. The list of expression of thanks – no matter how extensive is always incomplete and inadequate. These acknowledgements are no exception. First of all we would like to thank our mentor Miss Deepti For her unflagging patience‚ and knowledge which has proved
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PRADEEP KUMAR.N(M100002MS) | [ EFFECTIVENESS OF LOYALTY PROGRAMS IN BIG BAZAAR] | | Contents page no 1. About the company 03 2. Significant features of big bazaar 04
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A PROJECT REPORT ON Youth alcohol usage PREPARED BY:- Albina saifee‚ roll no 37 TY.BA ACADEMIC YEAR 2011-12 UNIVERSITY OF MUMBAI ROYAL COLLEGE OF ART’S‚ SCIENCE‚ COMMERCE MIRA ROAD(EAST) Youth alcohol usage preface Alcohol consumption by young people has a profound effect on our nation‚ our communities‚ our families‚ and our children. Alcohol use by teens is related to traffic crashes‚ crime‚ teenage pregnancies‚ sexually transmitted diseases‚ suicides‚ drownings‚ and poor performance
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A study on customer satisfaction –with reference to big bazaar Hyderabad (group of future group) Paper prepared by Dr K.Chokkaiah Associate professor Dept of Public Administration and HRM KakatiyaUniversity Warangal‚ Gone Rajesh & Veldandi Ramchander Rao Assistant professors Jayamukhi institute of technological sciences Narsampet Warangal A Study on Customer Satisfaction –With Reference To Big Bazaar Hyderabad (Group of Future Group) ABSTRACT *Dr K.Chokkaiah **Gone
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goes to “BIG BAZAAR” in India. It has brought about many changes in the buying behavior of people as Big Bazaar provides all items in one roof at low rates. The consumer’s preferences are changing & they are moving from shops stores to Modern Retail outlet. It’s the main challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carry out the promotional activities in unique way. BIG BAZAAR has maintained
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[pic] EXECUTIVE SUMMARY Big Bazaar is a future group company. In India first it was started in Mumbai in the year of 1987 and the main branch of Big Bazaar is in Mumbai. In Hubli it was started in the year of 2007 on 28th July. The Management system - Big Bazaar 1. 80 well-qualified employees 2. The Security system includes 15 securities regular [Day-12‚ Night-3] & 18 at the weekend. 3. 25 Back staff. 4. 21 House keeping and 5. 15 Part times. This project is on Marketing Department
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TITLE OF THE STUDY CONSUMER SURVEY FOR BIG BAZAAR IN NCR RATIONALE OF STUDY As customer’s tastes and preferences are changing‚ the market scenario is also changing from time to time. Today’s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the changing tastes and preference of customer which has bought in a change in the market. Income level of the people has changed; life styles
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segment‚ the group operates Pantaloons‚ a fashion retail chain and Central‚ a chain of seamless malls. In the value segment‚ its marquee brand‚ Big Bazaar is a hypermarket format that combines the look‚ touch and feel of Indian bazaars with the choice and convenience of modern retail. The group’s speciality retail formats include supermarket chain – Food Bazaar‚ sportswear retailer - Planet Sports‚ electronics retailer - eZone‚ home improvement chain - Home Town and rural retail chain‚ Aadhaar‚ among
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Customer relationship management (bigbazaar) (Sub:CRM) Submitted by SHIKHA GANGWAR Under the Guidance of Mr. Satya S. Banerjee (Asst. Prof. FMS) Submitted to National Institute of Fashion Technology‚ Department of Fashion Management Studies‚ Ministry of Textiles‚ Government of India Plot no. 24‚ Chandaka Industrial Estate‚ Opp. KIIT School of Management‚ Bhubaneswar‚ Odisha. 2012-2014 What is CRM (customer relationship management)? CRM (customer relationship management) is an
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