MP A R Munich Personal RePEc Archive Comparative Advante and Efficient Advertising in the Attention Economy Huberman‚ Bernardo and Wu‚ Fang Information Dynamics Laboratory‚ HP Labs 03 November 2006 Online at http://mpra.ub.uni-muenchen.de/928/ MPRA Paper No. 928‚ posted 07. November 2007 / 01:24 Comparative Advantage and Efficient Advertising in the Attention Economy Bernardo A. Huberman and Fang Wu HP Labs‚ Palo Alto‚ CA 94304 November 3‚ 2006 Abstract We analyze the problem
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based brand equity: evidence from the hotel industry ¨¸ Ruchan Kayaman and Huseyin Arasli Eastern Mediterranean University‚ Gazimagusa‚ Turkey Abstract Purpose – The paper aims to explore interrelations of the four brand equity components; brand awareness‚ brand loyalty‚ perceived quality and brand image in hotel industry and improve the conceptualization of customer-based hotel brand equity. Design/methodology/approach – The paper is based on the recommendations of previous studies‚ the scale
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This study entitled “A Comparative Study of Common Topical Agents used in the Clinical/Hospital Setting In Promoting Wound Healing” investigates the commonly used topical agents in the clinical/hospital setting to determine which is relatively faster in comparison to each other in promoting wound healing with regards to decrease in wound size. White mice were used as test subjects since mice DNA is approximately 98% identical to Human DNA. Wound healing has been defined as a complex and dynamic
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A Comparative Study of Broadcast Media in China and Britain Nowadays‚ media is indispensible towards our daily life. According to a World Bank report in 2003‚ there were about 35 TVs for every 100 people. Roughly a billion Chinese have access to television (Cathy‚ 2003). Mass media refers collectively to all media technologies‚ including the internet‚ television‚ newspaper‚ film and radio‚ which are used for mass communications‚ and to the organizations which control these technologies (Potter
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COMPARATIVE ESSAY OUTLINE TEMPLATE INTRODUCTION The text______________________________________ by _________________________ and the text ______________________________________ by ________________________________ deal with the main idea/topic of __________________________________________________________________. The authors want to prove (thesis: problem or question student wants to investigate and answer to the question or solution to the problem). The authors explore (subtopics) __________________
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DOUBLE-EDGED SWORD Financial leverage means acquiring assets using funds provided by creditors and preferred stockholders to improve Return on Equity (ROE) of a company rather than utilizing owners’ equity. If a company can borrow money at a rate lower than the return on assets or ROI then the owners’ equity position will be improved. This occurs because less of the equity is required to purchase the assets. It is a double-edged sword and may be positive or negative. • A positive financial leverage is a
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Comparative Report The English Language and Linguistic(ELL) and the English Literatures(ENGL) are both the major academic discipline areas in the Faculty of Arts. These two disciplines could be found in the Language Center‚ at the University of Wollongong. Numerous similarities and differences between them could be exposed though they are situated within the same faculty. This report is going to research these two different areas in order to apply some comparison and contrast among them. The
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“A Comparative Study on the Absorbency of Two Brands of Cotton” Agaton‚ Rojelee Dizon‚ Nicolette Espejo‚ Abigael Mancenido‚ Michelle (Adviser) ABSTRACT ------------------------------------------------- This study compares the absorbency of two different cotton brands‚ Cleene and SM Bonus. The two brands are chosen based on the price differences‚ and analysis has been conducted to show if significant differences on the absorbency exist between these brands to justify the large price difference
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DEVELOPMENT OF AGRICULTURAL COMMODITY EXCHANGES IN UKRAINE ABSTRACT The paper presents analysis and assessment of the current situation with Ukrain-ian agricultural commodity exchanges and their development prospects. Today‚ there is a need for an efficient market infrastructure‚ capable of ensuring trans-parent sales of agricultural commodities. In the developed countries‚ exchange trading in agricultural commodities is the most efficient way for determining market prices. However‚ most Ukrainian
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Technology’s Impact on the Gaps Model of Service Quality Mary Jo Bitner W. P. Carey School of Business Arizona State University Valarie A. Zeithaml Kenan-Flagler School of Business University of North Carolina Dwayne D. Gremler College of Business Administration Bowling Green State University This chapter presents a foundational framework for service science – the Gaps Model of Service Quality. For over two decades the model has been used across industries and worldwide to help
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