A Term Paper on the company BIOCON B.V.Shashidhar 1PI10MBA27 Introduction to the company History Biocon India is incorporated as a joint venture between Biocon Biochemical’s Ltd. of Ireland and an Indian entrepreneur‚ Kiran Mazumdar-Shaw 1979 Biocon is the first Indian company to manufacture and export enzymes to USA and Europe 1989 Unilever plc. Acquires
Premium Pharmaceutical industry Marketing Pharmacology
Marcus A. Cyrus Topic: MARKETING DEBATE—Is Service Marketing Different From Product Marketing? MARKETING DEBATE—Is Service Marketing Different From Product Marketing? Marketing is the process of communicating the value of a product or service to customers. In addition‚ marketing might sometimes be interpreted as the ability of selling products and services. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer
Premium Marketing
Pharmaceutical Companies and Ethics It would be a mistake to claim that the pharmaceutical industry has not contributed to a better way of life and a better standard of living. They have come up with treatments for cancer-in some types of cancer they have even come up with the cure. It would also be naïve however to pretend that there are not some issues that have come up throughout the years that lead us to question whether the pharmaceutical industry’s main concern is the well being of the patients
Premium Clinical trial Pharmacology Pharmaceutical industry
Ethics in pharmaceutical marketing xxxxx EMBA 1.1/Academic Skills Subject Outline December 23rd‚ 2012 Prof. xxxxx Ethics and pharmaceutical marketing The pharmaceutical industry has been facing challenges with respect to ethical marketing and promotional practices. The conflict of commercial interests with adherence to ethical practices has been a subject of much deliberation. While such debates tend to have a high degree of subjective and emotive content‚ it is also a concern
Premium Marketing Corporate social responsibility Business ethics
The discovery‚ development‚ manufacturing and marketing of medicines always involve questions of ethics. For example increasing pressure by governments to reduce healthcare expenditures potentially creates ethical issues for sales and marketing employees as they work to grow in the business. The healthcare industry is highly regulated and most pharmaceutical companies are committed to operating within the law. They have developed their own policies and guidance to ensure that all employees meet the
Premium Marketing
The burden of the responsible falls onto to ZAP Pharmaceutical Company since both contact: Written and oral are bindings. According to Section 2-209 of the Uniform Commercial Code it seeks to protect and make effective all necessary and desirable modifications of sales contracts without regards to the technicalities which[at common law] hamper such adjustment. Subsection (1) permits all modifications‚ written and oral‚ to be binding without consideration. Subsection (2) allows the parties to exclude
Premium Law Contract Contractual term
Administration‚ East West University. The report was prepared jointly by our group members. 1.2 Background of the Study: We were assigned as a group to have a study on various fruit juice companies of Bangladesh. We have conducted a study on their organization and also find out the consumer perception about the product. We find out the consumer perception about various fruit Juice. 1.3 Objective of the study: The main purpose of the project is to show the customer preference to select fruit juice by doing a
Premium Juice Nectar Data analysis
Running head: PRODUCT & PRODUCT MARKETING Rochelle Russell Unit 2 Individual Product Products & Product Marketing MGMT422-1103A-09 Triangle Solutions Product There are several people that love to take pictures of their families or special events and put them in scrapbooks. The new product that I am proposing is a photo paper that already has a background scene on it and individuals can still print their picture on top of it to make it look even more special. Mostly everyone
Premium Marketing
Introduction Company Background________ Today Bangladesh stands on the juncture of economic emancipation. The stage is set for rapid growth and development in every sector of the economy. Success lies in the ability to adapt with changing times. The Roche Group is a leading international healthcare company with principal businesses in pharmaceuticals‚ diagnostics and vitamins. The company is active in more than 150 countries and employs approximately 62‚000 people worldwide. The Roche corporate
Premium Pharmaceutical industry Marketing
COMPANY PROFILE INTRODUCTION Prof. Dato’ Dr. Hassan Yaacob founds Healwell Pharmaceuticals Sdn Bhd‚ a Researcher from University Malaya turned entrepreneur. He is a PhD holder in Clinical Pharmacology from Royal College of Surgeons of England‚ London and a famous Gamat Expert in Malaysia. He is an Executive Chairman/CEO of Healwell Pharmaceuticals Sdn Bhd. Prof. Dato’ Dr. Hassan Yaacob started his intensive scientific research and studies in Gamat at the Department of Pharmacology‚ Faculty of
Premium Malaysia Research Pharmacology