MCD 2050: MARKETING 1 ASSESSMENT 1 Minor Assignment: Business Report Plan Student ID: 2356001 Name: Soh Jonathan En Xiang Tutor: Ms. Deborah D’Cruz REPORT PLAN Name: Jonathan Soh Designation: Junior marketing executive Contents Page Executive Summary………………………………………...…………………………4 1.0 Introduction……………………………………………...………………………...5 2.1 Purpose…………………………………………...………………………..5 2.2 Background……………………………………………………...………...5 2.0 Industry analysis……………………………………
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Introduction The water system in any pharmaceutical organization is of vital importance. It is widely used in pharmaceuticals and related industries. Water used in process and in cleaning must be pure and free from microbial and chemical impurities. Laboratories need pure water free of foreign substances‚ which could potentially affect the outcome of analyses‚ and the pharmaceutical industry needs pure water for a variety of purposes – everything from cleaning to the use of pure water as an ingredient
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Marketing Assignment Contents Marketing Assignment 1 INTRODUCTION 1 1. MARKET SEGMENTATION AND TARGETING 1 2 POSITIONING 1 3. INTEGRATED MARKETING COMMUNICATION 2 3.1 CONSISTENCY 3 3.2 THE PROMOTIONAL MIX 3 DIRECT MARKETING 5 3.2.1 Advertising 5 3.2.2 Sales Promotion 5 3.3.3 Events 6 3.3.4 Public Relations 6 3.3.5 Merchandising And POP 6 3.4 THE NEW MARKETING MIX 7 3.5 BUSINESS STRATEGY 7 4.GENERIC CRITICAL SUCCESS FACTORS 8 Figure 5. A Model Of Integrated Marketing
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Content Page Introduction 2 Task1 1.0 The marketing mix on the Black Sheep Brewery 2 1.1 Product 2 1.2 Promotion 4-5 Sales Promotion Sponsorship Advertising 1.3 Place 6 1.4 Price 6 Task 2 2.0 Logistic Facilities on the Black Sheep Brewery 7-9 Task 3 3.0 International Operation on the Black Sheep Brewery 9 3.1 Social/Culture 10 3.2 Legal 10 3.3 Economic 11 3.4 Political 11 3.5 Technical 12 3.6 Competitors 12 Introduction It was in October 1992 when The Black Sheep Brewery beers
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Green Marketing: Leads to Product Innovation By: Prof. Manjusha Kadam‚ Faculty of marketing Novel Institute of Management Studies Affiliated to AICTE approved by university of pune Mail id : manjukadam@gmail.com Ph : 9226787839 Abstract: All of mankind has limited resources on the earth‚ with which she/he must attempt to provide for the worlds’ unlimited wants. In market societies where there is "freedom of choice"‚ it has generally been accepted that individuals and organizations have
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I. TITLE “Generoso Pharmaceuticals & Chemicals‚ Inc.” II. POINT OF VIEW David Generoso‚ President (GPC)‚ a salesman III. BACKGROUND David Generoso could feel his “five-year itch” once more. He already had behind him 15 years of experience in the pharmaceutical industry and was managing an interesting portfolio of businesses revolving around pharmaceutical and chemical products. Still‚ he felt he had not exhausted the opportunities had to offer. David began his career in the Philippine
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Treatment of Antibiotic Pharmaceutical Wastewater Using a Rotating Biological Contactor One of the treatment of the wastewater is the treatment of antibiotic pharmaceutical wastewater using a rotating biological contactor. For your information‚ Rotating Biological Contactors (RBC) are effective for treating wastewater‚ while they are rarely reported to be used for treating antibiotic pharmaceutical wastewater (APW). Next‚ the biological treatment processes have been widely used in wastewater treatment
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There are many products sold which can be classified as inherently dangerous. If one thinks about it‚ almost every product sold or and marketed if used in the wrong way could be harmful to oneself. Inherently dangerous products are those that even if the buyer uses it properly it can be harmful. As we saw in the video guns are an inherently dangerous product‚ they are meant to kill. The sale of guns is an issue because of the fact they might get into the wrong hands but I feel what is really
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Case study 2 19 marks (Red Bull) Question 1 Discuss 2 red bull greatest strength and 2 risks? Pros and cons Although Red Bull is a fairly young brand‚ it is currently the worldwide market leader in energy drinks. Today‚ Red Bull sells more than 4 billion cans of energy drinks each year in more than 160 countries. Red Bull’s success over the past 20 years can be attributed to the company’s ability to highlight its strengths and minimize its weakness Strengths 1. Red Bull’s marketing strategy Red
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between a public company and a private company are explained in the following manner: 1. Minimum number of members The minimum number of person required to form a public company is seven‚ whereas in a private company their number is only two. 2. Maximum number of members There is no limit on the maximum number of member of a public company‚ but a private company cannot have more than fifty members excluding past and present employees. 3. Commencement of Business A private company can commence its
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