Contents S.NO Topic Page No. 1. Introduction 3 2. About the company 4 3. Distribution channel network of Parle 5 4. Parle distribution network logistics 7 5. Channel Members of the Parle Distribution Network 9 6. Distribution Channel And Parle 10 7. Suggestions 11 Introduction The bread and biscuits constitutes the largest segments of consumer foods in India. Both Biscuits and Bread are items of mass consumption in our Country. Almost 2 million tons of biscuits
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CAREER PLANNING ASSIGNMENT DEEPENDRA SINGH A30101911072 Sec- B‚ Sem-IV A Career has been defined as the sequence of a person’s experiences on different jobs over the period of time. It is viewed as fundamentally a relationship between one or more organizations and the individual. A career is a sequence of positions/jobs held by a person during the course of his workinglife. Many of today’s employees have high expectations about their jobs. There has been a generalincrease
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INTRODUCTION Thick‚ rich and delicious chocolate sandwiched between two crunchy chocolate biscuits topped with sugar crystals! This definitely calls to “indulge one’s dark side”. The brand I have selected for this project work is “Britannia BOURBON”. India’s first and favourite Bourbon’s sweet adventure began in 1955. Earlier when Britannia launched “TREAT”‚ it included BOURBON in this category itself but soon realized that this does
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Company Background World’s largest producer of selling biscuits brand by tonnage 40% share of total biscuit market in India Produced 650‚000 tons of biscuits/pa. Parle-G comprised of 500‚000 tons Sales INR 35 billion( 68% contributed by Parle G ) Parle products are perceived as “Good value for money” 4 P’s • Parle G • Hide n Seek • Monaco • Krack Jack • Price setter in Market • Seen as value for money Product Price Place • 95% sales in Indian Market • 8000 Distributors
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encouraging words‚ but three and a half years later I am a living example of the same. One of the lowest phases of my life was when after the completion of my undergraduate program in Commerce I applied for a postgraduate program to the UK. My student visa application was denied in December 2008‚ on the basis of insufficient funds. Admittedly it was very difficult for me to watch my friends claim the future we had planned together. Yet after the initial frenzy abated it was easy for me to see
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Comparative Report The English Language and Linguistic(ELL) and the English Literatures(ENGL) are both the major academic discipline areas in the Faculty of Arts. These two disciplines could be found in the Language Center‚ at the University of Wollongong. Numerous similarities and differences between them could be exposed though they are situated within the same faculty. This report is going to research these two different areas in order to apply some comparison and contrast among them. The
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To study the theoretical aspects of Brand positioning. To study the brand positioning of Parle G products. To analyze the customer opinion towards the preference of Parle G products To identify the expectation and perception of consumers towards the brand Parle G. 1.3: Scope of the study The present study titled “Brand positioning" On Parle G products With Reference to Indrajeet Warehousing Corporation Pvt.Ltd‚ Kalaburagi (Gulbarga) ” The study is undertaken to know the profile of Parle G‚ Brand
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Strategy Management Q 1). What are the industry ’s dominant economic features? Ans: India is second largest biscuit manufacturer in the World after USA and has a turnover of around 8000 crores. Our product is Parle-G. The main economic features are – * It is a very price sensitive industry. Relatively low pricing products * The Industry is now facing problems from increase in raw material prices. With the Governments introduction of VAT at 12.5%‚ margins have had pressure. * Access
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1. PROFILE OF THE COMPANY Parle Products Pvt. Ltd.: A cream colored yellow stripped paper with a cute baby photo containing 10-12 biscuits with the company’s name printed with in Red. Times changed‚ variety of biscuits did come and go but nothing has changed with these biscuits. Yes‚ the size of their packing has definitely changed but for the consumer good as these are money saver pack. The Parle name conjures up fond memories across the length and breadth of the country. After all‚ since 1929
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Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G‚ Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to
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