| CASE STUDY | BRITANIA | | | | | Makeover of Britannia "Our markets are poised for exciting times. As a successful organisation‚ we must not only keep pace with consumer expectation‚ but also anticipate them. Our new identity is to lay the base to project our future as a successful ’food’ company‚ a company that provides high quality and tasty‚ yet healthy foods and beverages"-
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Marketing Management I Parle Cheese Biscuits Submitted by: Group 3 Section B Table of Contents Objectives and Goals Company Profile Situation Analysis Macro-environment Analysis (PESTEL) SWOT Analysis of Parle Competitive Environment Analysis Consumer Behavior Analysis Marketing Strategy (STP) Branding Strategy & Decisions Marketing Mix: Packaging Marketing Mix: Pricing Decisions Marketing Mix: Promotion Decisions Marketing Mix: Place Decisions References
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PROJECT REPORT AT PARLE PRODUCT PVT. LTD‚ BANGALORE A Project Report submitted in partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINSTRATION (Industry Integrated) TO [pic] MADURAI KAMRAJ UNIVERSITY‚ MADURAI BY RAJNESH KUMAR Reg No. A8751221 Under the guidance of Prof. DR. Y. POORNIMA [pic] RAMAIAH INSTITUTE OF MANAGEMENT STUDIES NEW BEL ROAD‚ BANGALORE JUNE 2008 Certificate This is to certify that the project
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PROJECT ON PARLE AGRO COMPANY PROFILE OF ORGANIZATION :- ’Parle Products Pvt Ltd based in Mumbai‚ India has been India ’s largest manufacturer of biscuits and confectionery‚ for almost 80 years. Makers of the world ’s largest selling biscuit‚ Parle-G‚ and a host of other very popular brands. Its reach spans even to the remotest villages of India. Many of the Parle products - biscuits or confectioneries‚ are market
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britannia - project report CONTENTS Acknowledgement Preface Executive Summary Objective of the project Research Methodology. Literature Review Company Profile Trade Profile Marketing Plan Management Hierarchy Comparison with other business Govt. policies related to business About the topic (Market Potential) Findings And Analysis Limitation Summary/conclusion Suggestions/Recommendations Bibliography Annexure Word of Thanks PREFACE To start any business the success entirely
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PROJECT REPORT OF RESEARCH METHODOLOGY ON COMPARATIVE STUDY OF BAJAJ V/S HERO HONDA SUBMITED TO SUBMITED BY Prof. Neha bansal Vishal jaggi Roll No.820375073 MBA 4th Semester 1 CERTIFICATE This is to certify that Mr. Vishal jaggi has completed his project report title “Comparative Study of Bajaj V/S Hero Honda” under my supervision. To the best of my knowledge and belief this is his original work and this‚ wholly or partially‚ has not been submitted for any degree of this or any other University
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TOSHNIWAL GUIDED BY Prof. INGOLE MASTER OF BUSINESS ADMINSTRATION [pic] C.B.S COLLEGE OF MANAGEMENT STUDIES AMRAVATI-444505‚ Dist. AMRAVATI MAHARASHTRA C E R T I F I C A T E [pic] This is to certify that the report on industrial visit to “ PARLE-G‚ KHAMGAON” is a bonafide work & it is submitted to C.B.S. College of Management Studies‚ Raisoni Groups‚ Amaravti by Mahesh G. Toshniwal in partial fulfillment post graduation of Master of Business
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Parle Agro From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search This article needs references that appear in reliable third-party publications. Primary sources or sources affiliated with the subject are generally not sufficient for a Wikipedia article. Please add more appropriate citations from reliable sources. (July 2007) ’Parle Products Pvt Ltd based in Mumbai‚ India has been India’s largest manufacturer of biscuits and confectionery‚ for almost 80 years. Makers of the world’s
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Contents S.NO Topic Page No. 1. Introduction 3 2. About the company 4 3. Distribution channel network of Parle 5 4. Parle distribution network logistics 7 5. Channel Members of the Parle Distribution Network 9 6. Distribution Channel And Parle 10 7. Suggestions 11 Introduction The bread and biscuits constitutes the largest segments of consumer foods in India. Both Biscuits and Bread are items of mass consumption in our Country. Almost 2 million tons of biscuits
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