several years. FMCGs have a short shelf life‚ either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat‚ fruits and vegetables‚ dairy products and baked goods – are highly perishable. Other goods such as alcohol‚ toiletries‚ pre-packaged foods‚ soft drinks and cleaning products have high turnover rates. The following are the main characteristics of FMCGs: • From the consumers’ perspective: o Frequent purchase o Low involvement (little or no
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reputed Non Government Organization (NGOs)/reputed autonomous institutions/Self Help Groups (SHGs)/ National Small Industries Corporation (NSIC) / Udyami Mitras empanelled under Rajiv Gandhi Udyami Mitra Yojana (RGUMY)‚ Panchayati Raj institutions and other relevant bodies in the implementation of the Scheme‚ especially in the area of identification of beneficiaries‚ of area specific viable projects‚ and providing training in entrepreneurship development. 2. (i) Objectives To generate employment opportunities
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CHAPTER – I INTRODUCTION AND DESIGN OF THE STUDY ATMs were introduced to the world in 1983. These modern marvels of technology were well received by consumers because they made it possible for them to access money from their credit cards or debit cards 24 hours per day with a quick and simple system. ATMs also made it possible for consumers to travel in a safer manner because they no longer had to carry large amounts of cash with them. Instead‚ they could access money anywhere in the world with the
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Management & Information Systems‚ 2012 Consumer Perception Towards Organic Food Products in India T. Bhama and Vedha Balaji1 Management Studies‚ Christ University‚ Bangalore 1 Institute of Management‚ Christ University‚ Bangalore E-mail: bhama.t@christuniversity.in; vedha.balaji@christuniversity.in ABSTRACT Consumers worldwide are becoming health conscious and are concerned about nutrition (Hart‚ 2000) and the quality of food consumed. Consumers are also increasingly concerned with food
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Journal Article Review #2: Consumers’ Attitudes toward Unsolicited Commercial E-mail and Postal Direct Mail Marketing Methods: Intrusiveness‚ Perceived Loss of Control‚ and Irritation by Ricky R. Roulston Data Analysis Methods BSBA #4 PURPOSE Utilizing Psychological Reactance as the framework‚ the study presented in this article sought to comprehend the nature and significance of consumer perceptions in relation to two primary direct marketing methods: unsolicited
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education by giving equal opportunities. Furthermore‚ government can maximize its taxes‚ revenues and goodwill than the other countries. Similarly‚ there is an increase in percentage of certain country’s level of educated people compare to other countries. Some people might be thinking that free education should not be allowed. Because‚ they think‚ government should spend money in other projects as their first priority‚ government can get more benefits from its money. However‚ Once‚ pupils are educated
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are lifeline of companies. It persuades customers to buy their product. Everyone can use advertisements but they must obey the law. There are many types of advertisement that can influence consumer’s attitude to buy a product. The researchers think that TV ad is the most influential type of advertisement because most people watch TV and unlike other advertisements TV ad has the ability to convey your message with sight‚ sound‚ and motion. they more accurate to influence consumers because they can
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“RATIO ANALYSIS AND COMPARATIVE BALANCE SHEET OF BHUSHAN STEEL” PROJECT REPORT 2009 Submitted for the partial fulfillment of the requirement for the award Of POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY AVINASH KUMAR JHA ROLL NO-8073 UNDER THE SUPERVISION OF Prof. GUNJAN AGARWALL Department of Management INSTITUTE OF MANAGEMENT EDUCATION INSTITUTE OF MANAGEMENT EDUCATION G.T Road‚ Sahibabad‚ Ghaziabad (U.P) DEPARTMENT OF MANAGEMENT CERTIFICATE This is to certify that the
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decipher the market potential for products widely used in the households of every other city and some of the rural parts in India. These products (Consumer Durables) have significance due to huge demand for it in an ever growing sector – Retail Industry‚ here in India it is booming due to various reasons. Economic development‚ stable income‚ higher disposable income has resulted into increase in spending power of the consumer‚ liberalization has also affected the growth in tremendous way as it has relaxed
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Background Consumer has been elated with the kind of reception; they are getting from various companies these days. The reason behind a drastic change in consumer behavior is because the consumer is no more treated as a hire purchaser but‚ he is treated as the decider of the company’s fortune. Companies or marketers cannot hire any fortuneteller to guess the consumer’s attitude. Guessing or measuring the consumers attitude is not a cake walk but this is because predicting consumers attitude is as
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