Energy Drink market is segmented according to demographic‚ geographic‚ psychographic and behavioral variables. The Energy Drink industry which is dominated by Red Bull and V energy drinks is worth 151 million dollars and is growing by 47% per year. Energy drinks is the fastest growing category in the soft drink market. I have chosen three different companies in this report to analysis which segments they target‚ Powerade‚ Red Bull and Coca Cola. Red Bull is the market leader in energy drinks and Coca
Premium Energy drink Caffeine
CANDIDATE PERFORMANCE EVIDENCE RECORD Method of assessment 1 Observed by YOUR assessor [ ] 2 Observed by another assessor [ ] Evidence Item No: 2 Seen by witness [ ] 3. Seen by expert witness [ ] 4. Reflective account/candidate explanation [ ] Unit no/s: 5. Other (state what) Candidate name: MATTHEW HARDCASTLE Date of activity: 29/9/14 If this evidence directly involves people receiving support‚ e.g. candidate observation
Premium Scientific method Sign Evidence law
Coffee Consumption in China China ’s entry into the WTO on December 11‚ 2001 accelerated the movement toward a market-oriented economy‚ open up our new markets for foreigners and invest more into foreign market‚which further influences Chinese lifestyle.We can see the change from driving habit to the drinking habit. For example‚ China has traditionally been a tea-drinking nation. However‚the global spread of coffee-houses is touching down in China‚ with coffee consumption increasing year after year
Premium Coffee Chinese language
Course: MA Digital Media Module Name: E-Solutions and Digital Media Applications Module Code: CMP010N Module Leader: Elena Moschini Report Topic: Comparative Case Study on Facebook & Twitter Student Name: Prakriti Sharma Student ID Number: 11070550 CONTENTS Introduction 3 Main Features 5 Work Culture 6 Infrastructure 8 Communication Models 8 INTRODUCTION In the year 2008‚ Social Networking took over pornography as the number one activity on the World Wide
Premium Twitter Open source Case study
Essay: There Will Come Soft Rains Question: Analyse how a character is developed for a particular purpose in a written text you have studied. ‘There Will Come Soft Rains’ is a dystopian science fiction short story written by Ray Bradbury. The story is about a house in the future that is left standing after a nuclear bomb. The house continues with its normal routine even in the absence of humans. In the short story a character that is developed for a particular purpose is the house. The houses’
Premium Short story Science fiction Dystopia
Drink in Trend Marketeer Magazine (Sep 2008) Thailand Non Carbonated Drink Market 2008 Market Value (million baht) Growth Rate Carbonated soft drink 40‚000 -4% Energy drink 30‚000 -1% Bottled water 15‚000 12% Milk 13‚700 7.7% Ready to drink coffee 9‚500 8% Soy milk 8‚500 10.7% Yogurt drink 8‚419 5.4% Fruit juice 7‚500 5% Ready to drink tea 4‚000 16% Malt beverage 3‚091 12% Sparkling drink 3‚000 1% Functional drink 3‚000 100% Source: NC Nelson and beverage companies Ready
Premium Coca-Cola Caffeine Green tea
BUSINESS RESEARCH METHODS PROJECT ON HEALTH FOOD DRINKS TABLE OF CONTENTS 1. Problem Definition…………………………………………………………………....4 1.1. Background……………………………………………………………………4 1.2. Statement………………………………………………………………...........4 2. Literature Review………………………………………………………......................5 3. Approach to the problem……………………………………………………........ …11 4. Research design...........................................................................................................13 4.1. Preliminary
Premium Brand Nutrition Malnutrition
general about soft skills‚ examples of soft skills that are needed for university students and its importance. “What are soft skills?” According to the oxford online dictionary soft skills are “personal attributes that enable someone to interact effectively and harmoniously with other people” . It is mainly the ability of a person to think critically and make decisions independently‚ soft skills usually used much of Emotional Intelligence (EQ)‚ from the thinking skills prongs other soft skills that
Premium Critical thinking Soft skills Thought
Easy Drink can be able to create loyalty customers and capture the new customers. By going this way‚ the company can easily achieve the sales target that set by the management level and expand the company size. We suggest that the Easy Go Easy Drink should have a good CRM system such as have memberships cards for the current customers‚ create new promotion to attract new customers‚ create new apps for memberships‚ create new webpages and so on to promote the company and the types of drinks. By having
Premium Customer relationship management Customer relationship management Customer service
MARKET SHARE OF “HEALTH DRINKS” SUBMITTED TO PUNE UNIVERSITY BY CHIRAG G PATEL AS PART FULFILLMENT OF B.B.A. (3RD YEAR) APRIL‚ 2010 SINHGAD COLLEGE OF COMMERCE‚ PUNE - 411048 C O N T E N T S |Chapter No. |Title |Page No. | | |Declaration |3 | | |Guide Certificate
Premium Brand