Outline I- INTRODUCTION II- THE CARBONATED SOFT DRINK INDUSTRY A) The industry structure B) Brand competition & consumer behavior III- ORANGE CATEGORY A) Competition analysis B) Competitor Positioning and Advertising C) Competitor Pricing & Promotions IV- CADBURY’S COMPETITIVE POSITION IN THE US SOFT DRINK MARKET AND ORANGE CATEGORY A) SWOT Analysis B) Key Success Factors V- MEDIA ADVERTISING $ PER CASE FOR MAJOR BRANDS VI- PRO FORMA INCOME STATEMENT FOR ORANGE CRUSH A) Forecast of
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Introduction Soft drinks‚ more popularly known as sodas‚ are not exactly referred to as items of necessity. People can live without sodas. In fact‚ people might be safer if they don’t drink soft drinks so much. And yet‚ soft drinks somehow make it to the top of the list of items bought by the average consumer. Why is this‚ exactly? Well‚ for one thing‚ sodas are delicious. They stand between liquor and juice. Those who are too young to drink beer but think that fruit juice is too juvenile can order
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The Carbonated Soft Drink Industry History The first drinkable “man-made” carbonated water was created by “British chemist‚ Dr. Joseph Priestley‚ in 1767.” “German-Swiss jeweler‚ Jacob Schweppe‚ was the first large-scale commercial producer of carbonated waters‚ and is often referred to as the father of the soft drink industry. The first known US manufacturer of soda water‚ as it was then known‚ was Yale University chemist Benjamin Silliman in 1807‚ though Joseph Hawkins of Baltimore secured
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CUSTOMERS OPININON TOWARDS THE CONSUMPTION PATTERN OF CHOCOLATES Balaji.S Research Scholar‚ Sathyabama University & Asst.Prof. Deptartment of Management of Studies Jeppiaar Engineering College balajimbajeppiaar@gmail.com Vijayalakshmi M Research Scholar‚ Anna University & Asst.Prof. Department of Management Studies Jeppiaar Engineering College vijayamariappan@gmail.com Dr.S.Ramachandran Professor & Director‚Department of Management Studies ‚ Sri Sankara Arts and Science college‚ Chennai
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Table 63 Top 100 Non-Oil Exporters in Nigeria in 2012 S/N Exporter FOB Value (USD) Exported Products Destination 1 Olam Nigeria Limited 369‚674‚654.05 Nigerian Sesame Seeds (HPS)‚ Good Fermented Superior Grade Nigerian Cocoa Beans 2 Unique Leather Finishing Co Limited 137‚776‚528.93 Finished Leather (Goat and Sheep Skins) Grades 1‚ 2‚ 3 and 4 Japan‚ Germany‚ US‚ Netherlands‚ Italy‚ Syria‚ Spain‚ Turkey‚ UK‚ China & Greece Italy 3 Armajaro Nigeria
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a leading manufacturer‚ distributor and marketer of Non-alcoholic beverage concentrates and syrups‚ in the world. The company owns or licenses more than 400 brands‚ including diet and light beverages‚ waters‚ juice and juice drinks‚ teas‚ coffees‚ and energy and sports drinks. The company operates in more than 200 countries. Approximately 74% of its products are sold outside of the US. The company is headquartered in Atlanta‚ Georgia and employs 71‚000 people as of September 2008.The company recorded
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QUESTIONNAIRE TO CONSUMER- 1.What is your monthly budget for consumption of drinks? Ans- Around Rs 300. 2 .Are you satisfied with the drinks available to you in the market? Ans- Yes‚ although different flavours would be appreciated‚ along with aerated fruit drinks. 3.Do you find the price range of these drinks to be appropriate?what is yan approximation of an ideal prioce? Ans- Not really. As it exceeds the budget if you generally eat out more than twice a week as is the case with most
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REPORT ON OLIGOPOLY MARKET OF SOFT-DRINK INDUSTRY Submitted by: Priyanka (Student) Jaipuria Institute Of Management‚ Lucknow THE EXISTING DUOPOLY OLIGOPOLY Oligopoly is said to prevail when there are few firms or sellers
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Context February 22‚ 2006 1 Industry Analysis: Soft Drinks Barbara Murray (2006c) explained the soft drink industry by stating‚ “For years the story in the nonalcoholic sector centered on the power struggle between…Coke and Pepsi. But as the pop fight has topped out‚ the industry ’s giants have begun relying on new product flavors…and looking to noncarbonated beverages for growth.” In order to fully understand the soft drink industry‚ the following should be considered: the dominant
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nutritional value in soft drinks‚ only detrimental ingredients. They are full of sugar‚ most contain caffeine and they fill the stomach and take the place of good nutrients. Americans consume too many soft drinks and don’t drink enough of what our bodies need...Water! Not to mention the fact that they cause obesity. Soft drinks contain many unwanted particles and impurities. It also causes cancer. Soft drinks contain chemicals from Ajinomoto which are very harmful to our body.. Study by the Centre
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