MOBILE MARKETING Dr. Vijaya Baskaran Abstract This paper attempts to understand the underlying concepts of Mobile Marketing‚ which is defined as‚ “the use of the mobile medium as a communications and entertainment channel between a brand and an end-user.” Mobile marketing is more than a trendy new media channel; it is a powerful communication tool with considerable audience reach and awareness.Also tries to estimate the significant opportunities for growth
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Introduction: Cybercrime is criminal activity done using computers and the Internet. This includes anything from downloading illegal music files to stealing millions of dollars from online bank accounts. Cybercrime also includes non-monetary offenses‚ such as creating and distributing viruses on other computers or posting confidential business information on the Internet. Perhaps the most prominent form of cybercrime is identity theft‚ in which criminals use the Internet to steal personal information
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William Shakespeare’s play Othello and Tim Blake Nelson’s contemporary appropriation O both portray universal themes that are relevant to their contexts. Both composers used a variety of techniques to effectively explore various themes and values in their text. Although the values of each composer’s time have changed as time progressed‚ many themes are still evident in both texts. These include jealousy‚ racism and appearance versus reality‚ however the techniques used by both composers that differ
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BODY Both Mary Shelly and Riddley Scott share similar concerns as to the capacity of science to corrupt humanity resulting in humanity objectifying‚ repressing and destroying nature. Within both texts science has progressed to the point where we are able to control and create life (victor animating the monster and Tyrel creating replicants) but valuing only self-glorification‚ commerce or personal gain rather than nature..Science results in humanity believing that we’re in control of nature‚ resulting
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English 1413 Propose a comparative interpretation of the Gothic representation of excess in The Bloody Chamber and “Blood Disease.” The Bloody Chamber by Angela Carter and “Blood Disease” by Patrick McGrath are gothic novels that incorporate the theme of excess into the stories using various techniques. The Bloody Chamber is a tale of a young girl whisked away from her lower class life with the promise of wealth and luxury. Little does she know her new husbands true character or his monstrous
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ntroduction Bangladesh as a vacation land has many facets. Her tourist attractions include archaeological sites‚ historic mosques and monuments‚ resorts‚ beaches‚ picnic spots‚ forest and wildlife. Bangladesh offers opportunities for angling‚ water-skiing‚ river cruising‚ hiking‚ rowing‚ surfing‚ yachting and sea bathing as well as bringing one in close touch with Mother Nature. She is also rich in wildlife and game birds. HISTORY The history of Bangladesh has been one of extremes‚ of turmoil
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1.1 BACKGROUND & RATIONALE OF THE STUDY: Nestlé Bangladesh Limited is a leading food company with lots of global strategic brands operating in Bangladesh. NIDO is one of the strategic brands of Nestlé Bangladesh Limited. In Bangladesh‚ NIDO is one of the largest profit-making categories of Nestlé Bangladesh Ltd. To reach to more consumers and to better satisfy the needs‚ NIDO is trying to implement some of the exceptional promotional programs such as ‘Ashun NIDO Pushti Jagate’ and ‘NIDO Growth
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1. Introduction 1.1 Unilever Global Unilever is an Anglo-Dutch Multinational Corporation. It has a history of colonial exploitation‚ under which it has built its capital gradually. Today it owns much of the world’s consumer brands in food‚ home care and personal care. Unilever employs were more than 247‚000 people and the achieved a worldwide revenue of €48 760 million in 2002. Unilever has also two headquarters. One is Unilever PLC in London UK and another one is Unilever NV in Rotterdam‚ Netherlands
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precedents according to which a state or other organization is governed. The Constitution of Bangladesh is the supreme law of Bangladesh. It declares Bangladesh as a secular democratic republic where sovereignty belongs to the people; and lays down the framework defining fundamental political principles of the state and spells out the fundamental rights of citizens. Passed by the Constituent Assembly of Bangladesh on November 4‚ 1972‚ it came into effect from December 16‚ 1972‚ on the first anniversary
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A Dissertation Report On Comparative study of effectiveness of various Advertising Mediums of Advertising Dissertation report Submitted by: Shefali Walia Enroll no. – A0102208058 Submitted to:- Ms. Varsha Khattri (Project Mentor) [pic] AMITY BUSINESS SCHOOL NOIDA DECLARATION I‚ hereby declare that this project report is the record of authentic work carried out by me during the 4th Semester of MBA and has not been submitted to any other University or Institute for the award of any degree
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