not the actual product. Samsung and Apple are two major smartphone companies‚ and they both have similar marketing ideas. Samsung created the commercial “Graduation Party” to promote the Galaxy 8‚ and Apple created the commercial “Barber Shop” to promote the IPhone 7. Both commercials are trying to promote camera quality by using pathos‚ ethos‚ and logos. Both Apple and Samsung are strong in pathos and ethos‚ but Apple is weaker in logos than Samsung. Apple and Samsung
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The battle between Apple and Samsung that defined a Smartphone generation. Since‚ the establishment of a brand called “IPhone” which is a high-end cell-phone which was unveiled in 2007. Furthermore‚ it was the one and only Smartphone in the market. In 2009‚ Samsung the Apple’s supplier made a shocking device that is similar to Apple’s IPhone called “Samsung Galaxy” which started a war that will never end. (Kurt Eichenwald‚ 2014). After the betrayal from Samsung to Apple which made it seek redemption
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24th August 2012‚ Apple won more than US $1 billion in a massive US court victory over Samsung‚ one of the biggest patent cases in decades – a verdict that could have huge market repercussions. A jury in San Jose‚ California awarded US $1.049 billion to the US tech giant‚ according to court documents. But analysts said the damages could be tripled because jurors found Samsung “willfully” infringed on patents. The decision was appeared to be an overwhelming victory for Apple but it was not immediately
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04/09/12 Case Study on the Apple Lawsuit against Samsung: Intellectual property is defined as a work or invention that is the result of creativity‚ such as a document or a design‚ to which one has rights and for which one may apply for a patent/copyright/trademark. Apple has succeeded in winning a lawsuit against Samsung. This patent war between the two leading smart phone companies‚ ended up in Samsung having to pay apple more than $1bn in damages. This is a result of Samsung having supposedly infringed
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India to support rural entrepreneurs to create food storage facilities MUMBAI (Commodity Online): To store the surplus agricultural produce and to minimise food loss‚ India government plans to support the rural entrepreneurs with bank loans to create small and mid-size warehousing facilities. This initiative by the government would be under the Private Entrepreneurs’ Guarantee Scheme (PEGS) and according to the scheme‚ India will create small and mid-size warehousing capacity of 153 lakh tons
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Strategic management : Etude de cas 1- SWOT SWOT Apple : Strenghts : - Good reputation among consumers always with innovative products (ipod: the first portable music player) - A high turnover and the company is quoted on stock - They have their own operating system (Linux) - Customer loyalty to the brand it create a community among users of Apple - An operating system more intuitive than Microsoft. Weaknesses: - Steeve Job’s death destabilized the brand - Product prices are
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genius of a rocket scientist to recognize that branding is the lifeblood of any corporation. This was well recognized by Samsung Electronics Corporation (Samsung)‚ way back in 1998‚ when the South Korea’s leading consumer electronics giant entered into an agreement with the International Olympic Association (IOA) to sponsor the 1998 Seoul Olympics. The message was clear. Samsung wanted to sponsor Olympics to establish itself as a global brand. And it became successful to a great extent too. Samsung’s
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Apples and Oranges Apples and oranges are very delicious.Both apples and oranges are commercially grown tree fruits‚ they are used to make juices and sauces we can eat and drink. Apples are commercially grown on fruit trees. They can be red‚ green or yellow in color. Apples are edible. They can be bitter or sweet depending on the ripeness of the fruit. Apples are grown temperate. It has to be a certain temperature for apples to grow. Apple juice is made from apples. Apple juice has no
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Comparing and Contrast Android and IPhone As of now the latest IPhone (Apple) and Android are the latest and most powerful Operating Systems on the market. These devices are used with most everybody’s lives‚ and honestly who can live without their cell phone or tablet. In a single day more than 10‚000 new electronics are purchase worldwide. With IPhone and Android leading as the top 2 with their Apple and Samsung devices has went head to head in competing for the best product. Apple manages to keep
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inventors and consumers. Apple is a well known manufacturing company for technological and electronic equipment that has been working for a long time in which they faced a lot of troubles along the way through lack of innovations that ended from the time they invented the iPod on Nov 10 2001 after that the company started by inventing a new operating system and new technologies like the iPhone and the first ever portable touch screen tablet known as iPad. Samsung is also a well-known electronic
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