ELECTRONIC MEDIA IN CHANGING VALUE SYSTEM IN PAKISTAN 1 1 Zafar Ali‚ 2Mirza Jan and 3Syed Qamar Bukhari PhD Scholar‚ Department of Mass Communication‚ Gomal University‚ D. I. Khan‚ Pakistan. Email: zafaralizfr@yahoo.com 2 3 Associate professor‚ Department of Mass Communication‚ Gomal University‚ D. I. Khan‚ Pakistan. PRO/Registrar‚ Department of Public Relations and Publications‚ University of Agriculture Faisalabad Abstract: There are various medium of communication like electronic
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ssignment-1 Sociological theories: The sociological approach to communication theory is based on the assumption that there exists a definite relationship between mass communication and social change. 1. CULTIVATION THEORY History Cultivation theory was an approach propounded by Professor George Gerbner‚ dean of the Annenberg School of Communications at the University of Pennsylvania. He began the ’Cultural Indicators’ research project in the mid-1960s‚ to study whether and how watching
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General Study Research Proposal Web 2.0/Social Media Version 1.2‚ May 2010 Background and Rationale for Study Social networking systems are defined as Web based services that utilize social software‚ allowing users to create profiles‚ interact‚ share and communicate information. Social media is defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0‚ and that allow the creation and exchange of user-generated content.” 1 Coined
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expression have ensured a press largely without governmental regulation. This does not mean media without standards. In this journal‚ noted U.S. experts explore the central role of media ethics as the core values that shape the functioning of U.S. journalism. In the American system‚ our free media is an essential source of the information that is at the heart of a free society. This critical role endows the media with its own power‚ which‚ when used irresponsibly‚ can threaten a free society. How
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Mass Media Influences The mass media has a huge influence on everyone in society. The mass media reaches large number of the public. Generally‚ the big influences on us come from either the newspaper‚ television‚ radio or also the internet. The main purpose of the Mass Media is to provide us with information‚ entertainment and advertisement. Unfortunately we do live in a society that depends on communication so we look to these sources to get our information. Media influence has grown exponentially
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During the last century there were several major developments in the evolution of mass media. These developments are the evolution of the print‚ electronic‚ and digital eras which now encompass modern day media. These three eras have significantly affected American culture and economics‚ while ushering in a new standard of mass communications. While paper printing can be traced back to China as early as 100 C.E‚ modern printing did not emerge until the mid-fifteenth century. At that time‚
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stationary‚ toys‚ and food. Such products are sold in Disney-retail stores as well as third-party stores. The company also creates and distributes many different publications‚ ranging from children’s books to magazines to e-books. Interactive Gaming/Media This encompasses the various console and handheld games based on their popular film/television characters as well as their websites that distribute Disney-themed content. Risk Factors The Walt Disney Company lists multiple risk factors that
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Social Media: The Overlord of 21st Century Relationships Twitter‚ Facebook‚ Tumblr‚ Vine‚ Instagram…The list goes on and on. Social media is an ever advancing part of modern society that has not only become a major part of most of our lives but also has played a key role in our relationships. These websites depend on user communication through the internet‚ which means that nothing is truly face to face. Every message‚ picture and post can be changed and modified the way the user would like‚ which
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and the Media | Assignment One | | Claire Willis | 1/23/2013 | | Contents Executive Summary 1 Introduction 2 Media 2 Print Media 3 Newspapers 3 Broadsheets 3 Middle-Tabloids 3 Tabloids 3 Magazines 5 Trade‚ Professional & Business Magazines 5 Consumer Magazines 5 How companies can use print media for promotion 7 Electronic Media 7 Television 7 TV Programmes 7 TV Adverts 7 How companies can use television for promotion 8 Social Media 8 How
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Discuss the relationship between Media’ and Information Technology’ The term Media’ could today be defined as a collective term for television‚ radio‚ cinema and the press. The media are nowadays often discussed as a single entity‚ because of their combined importance as providers of entertainment and information‚ their presumed power to mould public opinion and set standards and the growth of cross-ownership among the various sectors. The word was however‚ originally derived from (i.e. is
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