Intro to Mass Communications A Uses and Gratifications Approach As stated in Uses and Gratifications‚ Blumler and Katz believed that the audience has an active part in the communication processes which are goal oriented in their media use. Blumler and Katz believe that the media users look for media outlets that will fulfill their needs. “Uses and Gratifications assume that the users have alternate choices to satisfy their needs” (unknown para 1). As I was reading the article based on Uses and
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MARKETING 101 The marketing approach Analyze Decide Act Feedback loop The market Define‚ size‚ structure Actual and potential market‚ evolution (launch‚ growth‚ maturity‚ decline)‚ factors (legal‚ cultural‚ tech‚ eco & demographic) The actors • The consumer and the customer Need: which type: physical (physical‚ security) vs psychological (belonging‚ esteem‚ accomplishment) Information gathering: implication
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Holistic Marketing approach: According to Philip kotler‚ “Holistic marketing is the concept based on the development‚ design and implementation of marketing programs‚ processes‚ and activities that recognizes their breadth and interdependencies.” Four components of holistic marketing are relationship marketing‚ internal marketing‚ integrated marketing and socially responsible marketing. * Internal marketing- This is where the company focuses on internal organization and carries out marketing
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people‚ including those very experienced with logframes‚ will often have different ideas and opinions about how to structure a project. Therefore‚ to develop a good logframe requires several rounds of discussion and revision. The logical framework approach and matrix are discussed in
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development and efficiency of using the cognitive-behavioral approaches. The article states that cognitive-behavioral approaches have proven to be verifiably effective for treating a wide range of clinical disorders such as depression. Although this approach has been used for years‚ techniques that are used to help people accept and distance themselves from harsh thoughts and emotions are less underlined because of the focus of changing the content of cognitions in Cognitive Therapy. The group who have
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The Biological Approach One of the most perplexing issues in psychology is understanding the relationship between the mind and the brain. We all recognize that we have conscious awareness of our surroundings‚ and also of ourselves (self-awareness). It is this experience which has normally been described as the mind. But what is the basis of the mind? Is it the expression of a non-physical soul‚ or is it a product of physical processes within our body? Philosophers and scientists have been pondering
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History of The Psychodynamic Approach * Anna O a patient of Dr. Joseph Breuer (Freud’s mentor and friend) from 1800 to 1882 suffered from hysteria. * In 1895 Breuer and his assistant‚ Sigmund Freud‚ wrote a book‚ Studies on Hysteria. In it they explained their theory: Every hysteria is the result of a traumatic experience‚ one that cannot be integrated into the person’s understanding of the world. The publication establishes Freud as “the father of psychoanalysis.” * By 1896 Freud had found
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in Approach to Hunting The people who have never hunted or are too squimmish to harvest for their own may conseive that hunting is cruel and excrutiating for wildlife. However‚ the dudy of a hunter is to end its life quickly and harvest the animal. To achieve this task the hunter will pratice his marksmanship and utalize his equipment to ensure that his prey ends humainely as possible. This way of death is a lot better than the slaughterhouses and what mother nature can offer. Hunting is not
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will and the individual choices of humans‚ essentially arguing that humans are thereby responsible for making our own decisions and dealing with any consequences that may occur as a result of these decisions (Hale et al‚ 2005‚ 64). A benefit of this approach is that it gives an
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Patient Centred Approach. DOCTORS AND SOCIETY Patient empowerment—a patient-centred approach to improve care Introduction Health care managers in different parts of the world are facing similar challenges of increasing demand for health services‚ pressure to improve the quality of service for patients‚ to create more responsive organisations‚ and to contain costs. This paper examines the patient empowerment concept and how this important concept can be translated to improve the delivery of
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