[pic] [pic] [pic] INTRODUCTION & TERMS OF REFERENCE For this assignment‚ I’m a marketing consultant and I will be giving advice to Mr Johnson who wants to open up a fast food restaurant in a large urban area of South London where he lives. I’ll have to outline the types of information he might need and produce a research plan which should include: • The research objectives and what areas the research will cover • What research methods he
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Pros and Cons of Fast Food Business Bryan Lee San Francisco State University The fast food industry has come a long way from its humble beginnings nearly a century ago. The first restaurant considered a fast food restaurant was called White Castle. White Castle was opened in 1921 in Wichita‚ Kansas by Billy Ingram. He opened it so that he could sell his slider-style burgers at a price of 5 cents per patty. White castle is in business today and its belief of selling
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Since the 20th century fast food has become extremely popular as an alternative to home-cooked meals. Year by year the number of restaurants specializing in fast food has been growing. What are the reasons of this sweeping popularity? What are the advantages and disadvantages of eating this type of food as opposed to normal foods or meals? Pros Firstly‚ fast food saves time allowing people to buy food from almost everywhere without long waiting time. Nowadays many people are in a hurry‚ which usually
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Pogatchnik September 5th 2014 Fast Food Nation Review The author want the readers think about the fast food business. He wants to inform the readers about the things they are eating‚ and he wants to tell the public about the terrible work conditions that many employees have to go through for one to be able to eat a hamburger. He is exposing the secrets of the fast food nation. Eric Schlosser wants us to think about what we are eating‚ and how it gets to us. Fast Food Nation is a way for the American
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Cooking dinner is the last thing on your agenda after a long day at work. There are eight fast food restaurants to your left and right‚ you pull in get yourself and the kids food for under five dollars and under five minutes: simply convenient. So many Americans today find themselves driving through a drive through picking up dinner for the family rather than cooking a home cooked meal. The outrageous amount of fast food that people consume in a week is becoming unbelievable. When getting off of a long
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International Business Assignment Abstract Burger King has been widely known as one of the biggest fast food restaurant around the world. For decades‚ Burger King has grown rapidly and well known in the worldwide. Founded by James Mclamore and David Edgerton in Miami‚ Florida in 1954‚ the company first started its menu dominantly of burger‚ fries‚ and soft drink. Since the restaurant grows‚ Burger King expanded the breadth of its menu by adding various non-beef items like chicken‚ fish and
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Sheronda Johnson Three important benefits of having a fast food-free diet Have you ever thought about how fast foods can have a major effect on your health? For instance‚ fast food may seem appealing because of the extremely low prices‚ convenience and quick meals. However‚ not eating fast food has its advantages. There are several advantages such as avoiding chronic diseases‚ poor diets of high-calorie and low nutrient foods‚ as well as the achievement of increasing your nutritional profile
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Americans have been choosing fast food as a replacement for classic homemade meals for many of years. It is fast and convenient‚ but the negative effects outweigh the good effects by a long shot. Eating fast food daily affects Americans’ health‚ diet‚ leaves a hole in their pocket‚ and even changes their everyday mood. The effects might not be seen right away‚ but after time they will start to add up. It has been proved that replacing a homemade meal with fast food has had a huge effect on Americans’
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popularity of fast food. In recent years‚ there have been many studies conducted on fast food. According to the results of these studies‚ fast food has become an indispensible part of human life and has become quite popular. There are numerous reasons for the popularity of fast food restaurants among which the two most important ones are that they are cheap and easily available. To begin with‚ one of the most significant reasons why many people today opt for fast food restaurants is that fast food
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Fast Food Market economic trends Fast food is now served at restaurants and drive-throughs‚ at stadiums‚ airports‚ zoos‚ high schools‚ elementary schools‚ and universities‚ on cruise ships‚ trains‚ and airplanes‚ at K-Marts‚ Wal-Marts‚ gas stations‚ and even at hospital cafeterias. In 1968‚ McDonald’s operated about one thousand restaurants. Today it has about twenty-eight thousand restaurants worldwide and opens almost two thousand new ones each year. McDonald’s is the nation’s largest
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