ERG Theory The ERG Theory is a motivational theory derived from Maslow’s Hierarchy of Needs. This theory was established in order to better serve employees of different organizations. Maslow’s Hierarchy was seen as not sufficient enough because of the idea that individuals could not go back and forth through the different needs. Different people are motivated differently and that is why the ERG theory was developed (Huitt‚ 2001). Motivation can be different for everyone‚ and in order to understand
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Alderfer’s ERG Theory E - needs for physiological and material well-being R - needs for satisfying interpersonal relationships G - needs for continued personal growth & development McClelland’s TAT Thematic Apperception Test Need for - desire to do something better‚ master a complex task Need for - establish and maintain relationships Need for - to control‚ influence‚ or be responsible for others. Translating to High Need Achievement People
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Abraham Maslow (1954) attempted to synthesize a large body of research related to human motivation. Prior to Maslow‚ researchers generally focused separately on such factors as biology‚ achievement‚ or power to explain what energizes‚ directs‚ and sustains human behavior. Maslow posited a hierarchy of human needs based on two groupings: deficiency needs and growth needs. Within the deficiency needs‚ each lower need must be met before moving to the next higher level. Once each of these needs has been
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ERG theory approaches the question of "what motivates a person to act?" or "Why do we ever do anything?" The theory assumes that all human activity is motivated by needs. Needs can be divided into three groups of related needs‚ and these need-groups can be rated according to their importance. The assumption is that humans must meet the need of the most important group before significant attention and energy can be devoted to needs in the second group‚ and must meet the needs of the first and
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HUMAN PERFORMANCE 15‚ 212-240 (1976) Maslow Reconsidered: A Review of Research on the Need Hierarchy Theory MAHMOUD A . WAHBA AND LAWRENCE G. BRIDWELL Baruch College‚ The City University of New York The uncritical acceptance of Maslow ’s need hierarchy theory despite the lack of empirical evidence is discussed and the need for a review of recent empirical evidence is emphasized. A review of ten factor-analytic and three ranking studies testing Maslow ’s theory showed only partial support for
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is a theory in psychology proposed by Abraham Maslow in his 1943 Paper “A Theory of Human Motivation” Maslow wanted to understand what motivates people. He believed that individuals possess a set of motivation systems unrelated to reward or unconscious desire. Maslow stated that people are motivated to achieve certain needs. When one need is fulfilled a person seeks to fulfill the next one‚ and so on. The earliest and most widespread version of Maslow ’s hierarchy of needs includes five motivational
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Maslow Maslow’s Hierarchy of Needs is a diagram created by Abraham Maslow. is one of the best-known theories of motivation. Created by psychologist Abraham Maslow‚ the hierarchy is often displayed as a pyramid‚ with the most basic needs at the bottom and more complex needs at the peak. Maslow believed that humans communicate to fulfill many of our basic needs. Maslow felt that our basic needs must be met before we are
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ERG Smart Cards: Crafting Strategy for a New Horizon CASE BACKGROUND In 1978‚ Associated Electronic Services Ltd (AES)‚ a Perth-based engineering company‚ began developing an automated fare collection (AFC) system. In 1984 AES won a contract for an AFC system in Toronto‚ Canada. That same year Energy Research Group (ERG) was listed on the stock exchange. ERG was a venture capital-backed company‚ researching various technologies including an electronic sign board and a manufacturing process for
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Albert Maslow always wondered what motivated people‚ he wanted to how or what motivated a person. He believe people were not just motivated by reward‚ but believed it was a motivation system. Maslow has mentioned that people were motivated to reach a need‚ when they reached that need they would start on reaching the next and then the next. Albert Maslow was a humanistic psychologist in 1943 wrote his paper titled “A THEORY OF HUMAN MOTIVATION” (Maslow A. H.‚ 2010). His theory of human behavior is
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Maslow Abraham Maslow was a humanistic psychologist whose theories of self-actualization and hierarchy of needs had a significant impact on the field of human development. Maslow was a very optimistic theorist regarding human beings‚ with thoughts that he wanted humans to be happy and be the best that they can be regarding their life path. Maslow defined self-actualization as a human being realizing personal potential‚ self- fulfillment and one who seeks personal growth and
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