"MARKETING MYOPIA" MYOPIA (adapted from Mintzberg‚ 1994:279-281) In 1960‚ Theodore Levitt‚ a marketing professor at the Harvard Business School‚ published a celebrated article entitled "Marketing Myopia." It is difficult to find a manager or planner who does not know the theme‚ even if he or she has never read the article.The basic point was that firms should define themselves in terms of broad industry orientation—"underlying generic need" in the words of Kotler and Singh (1981:39)—rather than
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manufacturing became widespread and the size of organisations increased‚ people have been looking for ways to motivate employees and improve productivity. A need for management ideas arise which lead to classical contributors such as Frederick Taylor and Henri Fayol generating management theories such as Taylor’ Scientific Management and Fayol’s Administrative Management. In the late 1920’s and early 1930’s the Hawthorne studies were conducted where Elton Mayo was the predominate figure and contributed to the
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Compare and contrast the management theories of Frederick Taylor‚ Henri Fayol‚ Elton Mayo and Douglas McGregor. In what sense(s) are these theories similar and/or compatible? In what sense(s) are these theories dissimilar and/or incompatible? How would a contingency theorist reconcile the points of dissimilarity and/or incompatibility between these approaches? The twentieth century has brought in a number of management theories which have helped shaped our view of management in the present
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However with different motives; Dr. Martin Luther King Jr. and Henry David Thoreau were both admirable men that strived for a better government. As respected spokesmen they served as rebels against what they thought to be bad one’s stopping at nothing. Not even jail. Henry David Thoreau and Martin Luther King Jr. were both brilliant men. Thoreau’s "Civil Obedience" and Dr. King’s "Letter from Birmingham Jail" are perfect examples of their intellect. Looking at these documents and observing the tactics
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Harvard Business Review January 1994 The Fall and Rise of Strategic Planning by Henry Mintzberg When strategic planning arrived on the scene in the mid-‐1960s‚ corporate leaders embraced it as “the one best way” to devise and implement strategies that would enhance the competitiveness of each business
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Henri Matisse: “The Window”‚ France 1916 Matisse is considered one of the most influential painters of the 20th century‚ and one of the leading Modernists. Known for his use of vibrant colors and simple forms‚ Matisse helped to usher in a new approach to art. He believed that the artist must be guided by instinct and intuition. Although he began his craft later in life than most artists‚ Matisse continued to create and innovate well into his eighties. The Window‚ 1916‚ is a very pretty piece
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wonder whether the elements and principles of management identified by the father of management theory‚ Henri Fayol is still applicable after all this while. Henri Fayol was born in 1841 and he graduated as a mining engineer in 1860 from the National School of Mines at St. Etienne. Following that‚ he took up a position as an engineer in Commantry-Fourchambault‚ a company in the mining industry. Fayol eventually rose to the position of managing director in 1888 and at that time‚ the firm was on the verge
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allowing staffs to involve. • Every job which was measured‚ timed‚ and rated. • Occurrence of boredom stemmed from repetitive jobs and tight management control. • Poor understanding between grass-roots workers and managements. Henri Fayol Fayol is the representative of Classical School of management thought. Administrative management is the managerial mode he stood for where it applied
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In his first trip to Mexico‚ in 1934‚ Henri Cartier Bresson is a country that is a paradox‚ a land where the past and present coexist dimensions offering surreal scenes. The photos on their second trip to Mexico‚ in 1963‚ also reflect this impression of a new supernatural world. The real and singularly spooky inhabit the region. Upon returning to meet the Mexican people‚ reconfirmed what had caught his attention: the people‚ their spirit and their deep attachment to rites and traditions. The children
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Henri-Claude Cosmetics Brainstorming Report Henri-Claude Cosmetics‚ a successful French company‚ has the goal to become a global brand. As a consequence‚ the Chief Executive wants to develop an international advertising campaign. After the brainstorming session‚ we came to the following conclusions: To begin with‚ the brand image should be changed to appeal to an international audience‚ especially to a younger one. So‚ we proposed to target an energetic and competitive man rather than a sophisticated
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