A PROJECT REPORT ON “CONSUMER BEHAVIOUR OF AIRTEL” FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj SUBMITTED BY: Shailendra Kumar MBA III SEM. 0702970003 ROLL NO.: 1 KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY (AFFILIATED TO U.P. TECHNICAL UNIVERSITY‚ LUCKNOW) 2 CONTENTS ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY INTRODUCTION
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1. You are the brand manager of a new line of light weight autofocus‚ economically priced digital cameras. Describe how an understanding of consumer behaviour will help you in your segmentation strategy and promotion strategy. What are the consumer behaviour variables that are crucial to your understanding of this market ? 2. Gillette‚ an established market leader in shaving products‚ is planning a foray into skin care products for men. How can the company use stimulus generalisation to market these
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NSHM COLLEGE OF MANAGEMENT AND TECHNOLOGY‚ DURGAPUR ASSIGNMENT ON “CONSUMER BUYING MOTIVES IN TWO WHEEELERS COMPANY”. PRESENTED BY:- RAHUL MARWAH. B.B.A( H) -008 ‚ SEC-‘B’
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to the problem of obesity‚ consumer concern over sugar levels in the diet is propelling a worldwide trend towards cutting down on sugar. The world is turning‚ instead‚ to artificial sweeteners and substitutes. The market for sugar substitutes is being fuelled globally by new-age beverages‚ dairy products‚ salad dressings and snack foods at one end and diabetic specific consumables at the other end. India is the second largest producer of sugar and its largest consumer in the world – much of it
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THE EFFECTS OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR Consumers demand different commodities based on their preference and taste for them. Awareness of a good influences a consumer‘s purchase of the good. Other factors that influence one‘s taste and preference for a good are psychological and environmental. Taste and preference for a good change overtime. Advertisements play a role in influencing the taste and preference of consumers‘choice. Consumers are known to be rational with regard
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CONSUMER BEHAVIOUR: HOLIDAY DECISION MAKING PROCESS SUMMARY: Decisions are omnipresent in the daily lives of human beings. Being tireless decision makers‚ it stands to reason then that we understand the forces that drive decision making. The following report seeks to critically evaluate the long-held traditional ‘rational problem- solving and cognitive model’ of the consumer decision making process against the background of the holiday decision making patterns of the modern consumer. The one striking
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Haldiram’s Group – Analyzing Consumer Behaviour Haldiram’s group is a true rags to riches story‚ which has expanded from being a small shop in Bikaner in 1937 to being one of the largest smart food chains in India and the world today. They are today a Rs. 10 billion company with multiple outlets across rural and urban India as well as a tremendous presence outside the country. Brand Haldiram’s is renowned for its superior product quality and supreme manufacturing processes which have been developed
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minority-owned and women-owned suppliers would help build the world-class supplier base the company needed. In 1983‚ Frito-Lay formally launched its Supplier Diversity program with the intent of sourcing diverse suppliers who could provide our company with high quality goods and services at competitive prices. Today our program is 20 years strong and during that time we have spent over $2.1 billion with minority and women-owned entrepreneurs (M/WBEs). We are proud to say that we utilise M/WBEs in virtually
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The reason why my GPA is low was because of my life conditions. At the time of my school education about half way in it‚ I was having issues in my marriage that later it lead to a divorce that dreaded on awhile and because of that‚ I also had a hard time to keep up with my bills‚ which caused me to be severe depressed‚ sad‚ and anxious. Which also caused a decrease in attention/focus on my education in school. I really had a hard time to get back into my books and to stay focus in school. If it wasn’t
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Aser Louissaint Ms. Curran Pre-Calculus November 29‚ 2013 High Low Difference POW Problem Statement: The POW starts off with the random 3-digit number 473 and number the problem says to arrange the digits from largest to smallest‚ which is 743. Then arrange the digits from smallest to largest‚ which is 347. The arrangement of the digits from least to greatest is subtracted from the arrangement of those same digits from greatest to least. The problem we ultimately end up doing is 473-347 and
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