The Hong Kong Polytechnic University MM2711 Introduction to Marketing Individual Assignment on Marketing Ethics Student Name: Ching Hong Yan‚ Shirley Student ID: 12082678D Study Programme: BBA (Financial Services) Year 1 Tutorial Group: TUT004 (Wed 13:30) Introduction In recent years‚ marketing ethics has been much more in our concerns as the marketing activities often create some ethical dilemmas due to the conflicts of interests. With the assistance of moral principles and values
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Enova Health System 01)How would you begin to study this problem? Inova Health System is Virginia’s leading healthcare provider‚ with 10‚000 employees consist of services for three hospitals‚ seven outpatient centers‚ and long –term –care facilities and also with home nursing .first of all I want to start the investigate with recruitment . According to byers and rue recruitment is the process of seeking and attracting a pool of people from which qualified candidates for job vacancies can be chosen
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At the beginning‚ their store was just a cosmetics retailing counter of no more than 5m2. With the idea of more sales for less profit‚ they stocked cosmetics and skin-care products of different brands from agents and sold them at discount. At that time‚ the cosmetics market in Hong Kong was much like the one in mainland today‚ ordinary cosmetics went at high price for high profit. Cosmetics could only be found at counters in department stores which charged admittance fare and commission from the
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from free University education by giving equal opportunities. Furthermore‚ government can maximize its taxes‚ revenues and goodwill than the other countries. Similarly‚ there is an increase in percentage of certain country’s level of educated people compare to other countries. Some people might be thinking that free education should not be allowed. Because‚ they think‚ government should spend money in other projects as their first priority‚ government can get more benefits from its money. However‚ Once
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Marketing Strategies of Global Brands in Indian Markets In the article Marketing Strategies of Global Brand in Indian Markets by Journal of Arts‚ Science & Commerce talks about how India is among the largest markets in the world in terms of sheer size along with China which together account for 37 percent of the overall world population. Some of the global brands in Indian are Kellogg’s‚ Initial Blunders‚ McDonalds‚ and many more. Kellogg’s is one of the most successful global brands in the
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pharmacy which you run. The last online profile I will make for you as a business group is an actual website. The site will include information regarding where your shop is located‚ a paragraph explaining about yourselves and who you are‚ the different products you sell with pictures of the potion bottles and the price with a small description about them with included a touch of advertising as well. The colour scheme I aim for is to remind the customers it is a magical potions store so using pink‚ purples
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Unit 1 – i Introduction to Marketing 1 About Me… b Professor Mark Runge markrunge.rmit@gmail.com k it@ il Cell # by request Office hours are by appointment 2 Class Structure The course will be structured as follows – I will lecture for the first part of class I will then assign discussion questions for groups to answer. You will have 20min to formulate your answers. You will then share these answers with the class. 3 Assessment Assignment 1: A
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Began manufacturing luxury travel trunks and luggage for the European elite. • In 1896‚ his son created the “LV” Louis Vuitton monogram in order to help distinguish it from imitators • Considered by many to be the first “designer label” placed on a product • The “LV” monogram is currently the most copied in the world. FRANCE Louis Vuitton • FRANCE • Top Magazines for LV ads: Elle & Vogue • “Rocketers” target market Louis Vuitton • FRANCE Giant Louis Vuitton cases at the boutique in
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Toshiba‚ in the last few years? Be specific. i. They were too confident about their technology and manufacturing capabilities and lost sight of the products from the consumer’s point of view. In other words‚ they keep creating breakthrough technology‚ but failed to make improvements faster such as easy-to-use software‚ online services‚ and smarter marketing messages. Their technology is outdated compared to the other competitors. They have failed to improve their technology and give the customer what
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Definition The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs‚ wants‚ or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. Few companies are big enough to supply the needs of an entire market; most must breakdown the total demand into segments and choose those that the company is best equipped to handle. Four basic factors that affect
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