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    5 years period from 2002-2007. MARKETING Marketing is challenging and exciying. The solving of marketing problems requires insight‚ experience and analytical ability. Take the case of a company faced with the problem of increasing its sales. Increase in the sales at the expense of profits may not be a desirable objective. Again there are many ways in which sales can be increased e.g. by finding new customers or selling more to existing customers. MARKETING STATEGY The word “Strategy” has

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    Toshiba‚ in the last few years? Be specific. i. They were too confident about their technology and manufacturing capabilities and lost sight of the products from the consumer’s point of view. In other words‚ they keep creating breakthrough technology‚ but failed to make improvements faster such as easy-to-use software‚ online services‚ and smarter marketing messages. Their technology is outdated compared to the other competitors. They have failed to improve their technology and give the customer what

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    SWOT Analysis Strengths * Good value for money * Parties always popular at Brunel * Good and reliable suppliers Weaknesses * Not much expertise in the field * Not a big funding to be able to expand outside of uni * Summer holiday be a problem Opportunity * Expansion at the end of the year * Increase in parties * Buy a warehouse at the end of the year Threat * Competition may occur * Might not always get the venue PESTLE Analysis Political:

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    While observing a Planet Fitness marketing commercial‚ we as a group deciding to pick this commercial. We felt that Planet Fitness only caters to people who are new to the gym or at the beginner level in fitness. As we were doing research on Planet Fitness we found that the facility isn’t your average gym. They don’t offer the same type of equipment that caters to people that range from beginners to advanced athletes‚ they only have light to medium heavy weights which are the dumbbells that range

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    [Type the company name] [Type the company address] [Type the phone number] [Type the fax number] Meshal Problem Definition La Guinguette restaurant is not profitable. Critical Facts * La Guinguette rarely sees any repeat business because of the language barrier. The vast majority of tourists‚ regardless of their native tongue‚ speak English. In fact‚ the majority are U.S. citizens and speak no other language. * Bloody Mary’s is “the” place to be in Bora Bora and is always

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    EUROPEAN CURRICULUM VITAE FORMAT JOB REFERENCE NUMBER PERSONAL INFORMATION Name HALILOVIĆ SEMINA Address 28‚ Sarajevska‚ 75000‚ Tuzla‚ B&H Telephone 061/894-602 Fax 035/260-573 E-mail semina_h@bih.net.ba Nationality at birth B&H Present nationality B&H Date of birth [ Day‚ month‚ year ] 28.12.1965. Place of birth TUZLA Sex Male □ Female X Marital status Single □ Married X Widowed □ Divorced

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    Marketing Submitted by: Razi Ahmed Rathore 00207197 Submitted to: Mr Coker Table of Contents Task 1…………………………………………………………………………....3 1.1 Introduction…………………………………………………………………..3 1.2 Marketing…………………………………………………………………….4 1.3 Concept of marketing…………………………………………………………4 1.4 What are customers needs and wants………………………………………

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    more efficiently boosted research and testing activities. Short-term strategy - raising prices abroad‚ expanding overseas parts procurement‚ and cutting production costs. Medium-term strategy - developed more marketable construction equipment products through increased R&D spending and capital investments in manufacturing facilities. Long-term - he told‚ “Komatsu is gearing itself toward new business areas of high-growth potential.” Internationalization : Establishment of two important overseas

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    detailed report on the procedures followed in your organisation to conduct market research. THE VALUE AND PURPOSE OF MARKET RESEARCH: Market research is used by our organisation for planning‚ collection and analysis of data relevant to decision making and the communication of the results of the analysis to management. Market research is used to fulfil three functional roles: * Descriptive function – Includes gathering and presenting statements of fact * Diagnostic function – Data or actions

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    [pic] [pic] Assignment front sheet |Learner name |Assessor name | |Helen But |Simon Wong | |Date issued |Completion date

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