HUL and P&G War Group 3 – Marketing B Piyush Saboo Pragati Ghateshai Pratik Shah Prateek Ajmera Ritesh Dwivedi INDIAN FMCG SECTOR – OVERVIEW Consumer packaged goods 4th Largest sector in the economy Total market size in excess of US$ 13.1 billion Expected to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018 Characteristics: Strong MNC Pressure Well established distribution network Intense competition between the organized and unorganized players Easy availability of raw
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Gender Differences in Decision Making Processes: A Computerized Experiment. Eduardo Missri Honors Seminar 02/11/08 Abstract The purpose of this paper is to evaluate the differences between men and women in foreign policy decision making. The study focuses on the differences in biases in decision making‚ the differences between satisficing and maximizing approaches by both genders‚ the differences between strategy selection‚ and the difference between holistic and nonholistic decision making
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c. Organizational structure of TNC in Vietnam d. Modes of market entry As soon as the U.S. normalized relations with Vietnam‚ P & G has entered the Vietnamese market. P & G is one of the first U.S. companies to invest in Vietnam after the opening policy of the country. On November 23th‚ 1994‚ P & G established Procter & Gamble Vietnam Co. Ltd being a joint venture operating under license No. 1052/GP by the State Committee for Cooperation and Investment (the previous name
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products and ended up decreasing their A/R account by almost $500 million. Their sales also increased in 2010 due to the expansion of the Beauty‚ Grooming‚ and Health segments during the year. A combination of their sales increase and a decrease in A/R led to the increase in their A/R turnover. In order to compare P&G to the industry‚ we had to define what industry a company as large as P&G belongs apart of. After our research‚ we determined that the industry average A/R turnover is 9.2. P&G’s 14.80 A/R
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|Compare and contrast the processes of mitosis and meiosis. Discuss the roles and significance of mitosis and meiosis in the | |life of flowering plants and mammals‚ illustrating your answer with examples where appropriate. | Many living organisms in the Earth can continue because of the process of producing individuals called reproduction. Both mitosis and meiosis which are nuclear division in mitotic and meiotic cell division respectively play important roles
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FAIRNESS IN NEWS WRITING News is any information that is fresh‚ unpublished‚ unusual and generally interesting. As the word itself implies‚ news contains much that is new‚ informing people about something that has just happened (Randal‚ 2000: 23). Newspapers are supposed to be fair in news writing for its capacity can do great harm to the society if written recklessly. Most people believe everything in the newspapers‚ as a result newspapers exert a profound influence on the minds of the readers
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Sammy & the Boy “A&P” by John Updike and “Araby” by James Joyce are two shorts stories with similar male characters. Both Sammy and the boy of “Araby” are the protagonists. During the stories‚ they each go through a conflict that includes heartbreak. Sammy and the boy seem disconnected from the male figures in their life. The two main characters have unrealistic expectations. Unfortunately‚ Sammy and the boy both have a negative outcome. They both learn that everything is not what is appears to
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constantly research the markets‚ develop new products‚ and advertise‚ advertise‚ advertise. Market research and advertising budgets can amount to as much as 20 percent of sales‚ thus reducing profits. However‚ failure to advertise sufficiently and properly suits in smaller revenue‚ loss of market share‚ and possibly going out of business. Thus‚ the proper advertising strategy‚ including Web advertising‚ is critical to the welfare of any company in the consumer goods industry. Procter & Gamble (P&G) is the
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more than a decade ago‚ it faced a daunting marketing challenge: P&G didn’t just have to persuade parents that its diapers were the best. It had to persuade many of them that they needed diapers at all. The disposable diaper — a throwaway commodity in the West — just wasn’t part of the cultural norm in the Chinese nursery. Babies wore cloth diapers‚ or in many cases‚ no diaper at all. And that‚ says Bruce Brown‚ who’s in charge of P&G’s $2 billion R&D budget‚ is why China presented — and still presents
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The 4 P’S of Hooters The first Hooters opened April 1st‚ 1983 in Clearwater‚ Florida. Six fun-loving businessmen with roots in the Midwest and with no experience in the foodservice business were opening doors to a restaurant with an owl logo‚ chicken wings as the featured item‚ and girls in orange shorts. Hooters is running at full speed with restaurants opening throughout the Sunbelt‚ the Rockies‚ the Eastern Seaboard‚ the beautiful Canadian country with expansion plans for the entire U.S.
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