savings in the tourism division of Malaysia. The Malaysia government is totally dedicated to the development of this division. Over the last 12 years‚ wide promotional campaigns have been engineered both locally and overseas to attract tourists from around the world. Even though the economic slowdown‚ the tourism industry is still remains strong. Today‚ Malaysia is one of the most popular tourist destinations in Asia. Malaysia’s continuous efforts to improve the quality of tourism services and communications
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Chapter 11 – Marketing planning: the process The particular significance of marketing plans: seven main reasons why staff time and resources are allocated to marketing planning at the tactical or operational level: To identify and focus management attention on the current and targeted costs‚ revenues and profitability of an organization‚ in the context of its own and its competitors’ products and segments. To understand the role of stakeholders in the development of strategic marketing planning
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Recommendation how to improve the e - tourism in Malaysia The first step in putting Malaysia on the map is to open up more channels for others to get know the beautiful country. More dynamic steps need to be taken by the government to showcase Malaysia to other foreign countries. The internet could be used to reach numerous target groups from all over the world. It could help to introduce the many different products and attractions that are offered‚ to whet the appetites of tourists‚ which will
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TITLE: Tourism Slogan It’s effectiveness in Marketing the Country A. Introduction In the past few months‚ news of the Department of Tourism’s (DOT) new slogan for attracting tourists into the country quickly spread. Apparently‚ the DOT’s replacement for “WOW Philippines” is “Pilipinas‚ Kay Ganda”. The tourism department received a lot of criticisms about the change. Critics questioned the rationale behind the change and whether using the local language will attract tourists. WOW Philippines
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......................................................35 How is Bangladesh sold ...............................................................36 The future Bangladeshi tourist supply.......................................38 The potential of the tourism industry ........................................39 Introduction ..................................................... 3 Bangladesh – at a glance ................................... 4 Geography.................................................
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MASS TOURISM BROAD TRENDS IN TOURISM AND TRANSPORT IN THE 21ST CENTURY 1. Shifting from traditional mass tourism to individual travelling 2. Shifting from long-haul to shorter break visits 3. IT times: E-commerce 4. Polarization between ‘big’ and ‘small’ players 5. Various traveling purposes‚ dominated by ‘holiday’ and ‘VFR’ travellers 6. A globalized destination era 7. Sustainable and pro-poor tourism become popular in many of the LDCs 8. Stronger environmental
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destination for tourism industry. Annually‚ the visitors arriving in Nepal have their varied purposes and they are almost always enthusiastic about spending their holidays in Nepal’s touristic sites and they have to be encouraged to do so through extensive marketing efforts by Nepal Tourism Board. Furthermore‚ Nepal’s traditional cultural values can also be used for the poverty alleviation thorough eco-tourism‚ religious tourism and destination tourism and this has been included in the tourism marketing
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Unit 1- Task 3 Interrelationships in Travel and Tourism Individual businesses must work in partnership with other organisations in order to be successful. Tourism is a very competitive and complex sector and many companies develop links with other businesses as a way of maximising profits. If for example Thomas cook didn’t work with other hotels‚ insurance companies‚ company picks up on arrival‚ Thomas cook wouldn’t make any profits‚ as customers wouldn’t want to book a holiday with a company who
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also to sum up the vivid world of tourism. The subject matters introduce the students to the socioeconomic‚ environmental and cultural impact of the tourism industry. It also gives an overview of the travel sectors – their development‚ composition‚ and role in tourism as well as the different trends and types of operation of each sector. ◙ Desired learning Results At the end of the semester‚ the students should able to: 1. Understand how tourism works and how it can be made to work
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MASS TOURISM Table of contents Introduction Tourism is the World’s Largest Industy‚ It is a key economic driver for Singapore whereby millions of tourist come every year to Singapore. It is the temporary movement of people to destinations from their country of work and residences to another. In this discussion‚ we are going to discuss about Mass Tourism in Singapore. Mass tourism refers to
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