BMW of North America: Dream It. Build It. Drive It by Dmitry Alenuskin‚ Andreas Schotter Source: Thunderbird School of Global Management 16 pages. Publication Date: Jun 23‚ 2012. Prod. #: TB0301-PDF-ENG BMW‚ the leading luxury car manufacturer in the United States‚ implemented a new marketing initiative based on its online video services aimed to increase sales of customized vehicles. Prior to the introduction of the "Dream It. Build It. Drive It." program‚ BMW’s SUV sales in America were in
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Although both religious and economic concerns had influences on the settling of British North America‚ the statement that “economic concerns had more to do with [it] than did religious concerns” is valid. The British government was more concerned with staying in the lead with other countries throughout Europe in the economic race rather than trying to find religious havens for people who were not with the majority when it came to religion. Likewise‚ the people in England cared more about money
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disease and the spread of Catholicism gradually asserted Spanish dominion over the indigenous population in America‚ who nonetheless survived and endured both the conquest and 300 years of colonial rule. Due to Spanish pestilence and wholesale slaughter the Native American population was decimated. Committed by Royal decree‚ Spanish conquistadors converted their New World indigenous subjects to Catholicism. Once Native Americans were scattered Spanish conquistadors subdued and exploited them. Beginning
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Mary Nejatifar Ms. Graff English 11H October 11‚ 2012 Colonization in America Some of the first Europeans to explore and settle in the New World were the English Puritans. In the 17th century‚ a man called John Winthrop traveled to Massachusetts Bay along with many other Puritans. With troubles with the Church of England‚ this group of people wanted to launch new lives on a new continent. To support their desires‚ John Winthrop offered several reasons and arguments to support moving
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Obesity in North America In 1999‚ an estimated 61% of adults in the United States were obese. One in seven children was also obese. Obesity is the biggest public health problem in North America. It can cause serious disease such as diabetes. In economic term‚ the cost of obesity in the United States was about $117 billion in 2000. Therefore‚ North American Society needs to be aware that modern life can cause obesity. This modern life includes fast food‚ transportation and new technology.
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fast food is an increasingly popular replacement for healthy home-cooked meals. Canada and the United states have been called the “fast food” nations because it makes up an unhealthy and substantial amount of North American diets due to busy schedules. It is normal for people in North America to work ten hours a day‚ five days a week and on top of that have many extra activities that don’t allow them to take the time to properly concentrate on their eating habits. Fast food companies have catered
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TB0301 Dmitry Alenuskin Andreas Schotter BMW of North America: Dream It. Build It. Drive It. Any customer can have a car painted any color that he wants so long as it is black. Henry Ford Introduction In early January 2012‚ Joseph Wierda‚ BMW’s X3 Product Manager‚ reviewed the latest sales numbers of the popular X3 Series compact SUV. He was‚ in particular‚ interested in the effects of BMW’s customization program called “Dream It. Build It. Drive It.” on both unit sales and overall profitability
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On August 19‚ 1910 the Big Burn in the Rocky Moutains began‚ recorded as the largest and most destrustive fire‚ in North America. At the time the United States fire service was only five years old‚ with very little experience and preparation to handle such a large forest fire. It destroys an area the size of Connecticut within a matter of 36 hours‚ equaling more than three-million acres of forest‚ and $1 billion worth lost in timber. There were atleast 78 firefighter fatalities‚ however it is unknown
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There were many different countries that were trying to claim land in North America because of all of the resources the land has to offer. There were four main countries that were claiming land and they are the English‚ Spaniards and the Dutch. The English became the most successful country to conquer the land that we are currently living in. Even though that they were not the first country to try and start a settlement they became the most powerful. There are many factors that helped the English
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become more established‚ more people in England began to migrate to America. Encouraging factors for America’s survival include the effect of the Great Awakening and varied interpretations of this movement. However‚ factors that held them back were the American colonies continued reliance on England for survival. Religion had a greater impact on English colonization in North America because it was the driving force that brought America closer to becoming a nation‚ whereas the economic portion of the
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