alternative to aspirin. Such a positioning will be able to attract current aspirin customers to Datril. The marketing campaign should focus on physicians‚ trade and patients. It should stress the information of little side effects compared to other analgesic medicine. Both the retail price and the trade price should be lower than Tylenol. Segmentation and targeting: Datril should target on aspirin users. Datril potential clients could be 1) people currently using aspirin 2) people currently
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Aspirin has been a pain reliever for more than 100 years. Aspirin has been used as a remedy for many illnesses for centuries now and still more things are yet to be identified about aspirin and its uses. It was recently discovered that aspirin can be used to reduce clotting of the platelets in the blood vessels‚ thus reducing the risk of heart attack in humans. Most students in their youthful age were not able to give their heart the maximum care it deserved‚ as a result‚ it leads to heart related
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CH4300/PY5140 - EXPERIMENT 2 – Answer Sheet SYNTHESIS OF THE PHARMACEUTICAL ASPIRIN (ACETYLSALICYLIC ACID) Aim: The aim of this experiment was to react salicylic acid with ethanoic anhydride to produce Aspirin. CH3CO)2O + HOC6H4COOH → CH3CO2C6H4CO2H + CH3COOH i Mass: 5g Volume: 7.5 cm3 Mass: 6.52g RMM: 138g/mol RMM: 180g/mol Moles: 5/138 = 0.0362 RMM: 102g/mol Moles: 0.0362 OBSERVATIONS – First‚ Ethanoic acid was added to the salicylic acid which resulted
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Empty 19.49 21.206 18.748 Watch Glass and Aspirin Product 20.13 22.089 19.192 Total Aspirin Mass (0.15g Filter Paper) 0.374 0.733 0.294 0.467 Trial 2 50 Degrees Watch Glass Empty 22.268 21.218 21.607 Watch Glass and Aspirin Product 22.671 21.924 22.87 Total Aspirin Mass (0.15g Filter Paper) 0.253 0.556 1.113 0.641 Trial 3 80 Degrees Watch Glass Empty 18.497 19.841 19.483 Watch Glass and Aspirin Product 19.632 20.098 20.544 Total Aspirin Mass (0.15g Filter Paper) 0.985 0.107 0.911
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| Determining the melting point of aspirin • Firstly we turned on the melting point equipment; we referred to data tables for the actual value for the melting point of the aspirin. • Then we arranged the equipment to a point below the expected melting point we then noted that the rate of heating will influence the reading of the melting point. • Afterward we dipped the sealed capillary tube provided into the sample of our aspirin prepared until we got sufficient depth (about
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identifying a microcosm of the industry or serve the entire market? According to Michael C. Porter‚ the porter’s three (3) generic strategies are very important strategies‚ which can be applied to products and services in any industry or organization regardless of its size. The Three Porter’s Generic Strategies In order to gain competitive advantage‚ Michael Porter developed three generic strategies that a company could use; The Cost Leadership Strategy‚ The Differentiation Strategy and the Focus Strategy
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FOUNDATION IN SCIENCE INTRODUCTION TO PRACTICAL ORGANIC CHEMISTRY – MAKING AND PURIFYING ORGANIC COMPOUNDS Stage 1 – Deciding how much reagent to use Most organic reactions do not go to completion; most reach an equilibrium position with significant quantities of reactants still remaining. In addition‚ separating the desired product from the rest of the reaction mixture‚ and then purifying it‚ will result in the loss of more of the product. The amount of product obtained expressed as a percentage
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The use of androcentric generic man‚ together with its compounds(such as chairman‚ manpower)‚ has become a potential problem for effective communication in the language of English and its usage should be avoided. In general‚ when a particular person’s gender is unknown‚ people are willing to use nouns that are gender-neutral to refer to that person‚ among which generic man is often used. What has been raised as a feminist issue is that since man can act both as a epicene and masculine noun‚ the usage
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Preparation and Recrystallisation of Aspirin Contents Page Synopsis iii 1 Introduction 1 1.1 Objective 1 1.2 Background 1 2 Theory 1 3 Procedure 2 3.1 Materials 2 3.2 Preparation 2 3.3 Recrystallisation 3 3.4 Determination of Melting Point 3 4 Results and Calculation 4 4.1 Mass 4 4.2 Percent yield 4 4.3 Melting Point 4 4.4 Appearance 4 5 Discussion 5
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“Aspirin has been used for many years; it is well-understood‚ effective‚ inexpensive and widely available.” - Dr. Jeffrey Berger In the last 30 years medicines prescribed by doctors have changed beyond all recognition. Our better knowledge of the nature of diseases and their management has led to the replacement of many old remedies by new ones specifically designed for each illness. Everyone has known for years that
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