Task 1 In this task will describe the promotional mix used by two organisations which are Coca Cola Company (Coca Cola) and Kellogg Company (Corn Flakes) for selected product or services. Coca-Cola is an American company for soft drinks such as coca cola‚ sprite‚ Fanta etc. The most famous product is the drink of Coca-Cola‚ while the company produces more than 3‚500 drink .It distributes its products in more than 200 countries around the world‚ and consumption is about 50 billion of the company’s
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Management and business organization NOTES: Chapter 3 Introduction: 1. What is an organization: Consists of two or more people that have consciously arranged to create a basis from which to function on a regular basis to achieve a common goal. Despite differences the four common factors that organisations share are: people‚objectives‚ structure and management. Watson refers to 3 aspects of organisational life: o Importance of creative‚ critical and situation defining characteristics of the
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The Business Environment Apple and Waitrose The two businesses that I am going to be for this assignment the two companies are contrasting in the way they are managed and the way in which their market shares incline or decline. Waitrose Waitrose is an operating grocery retailer in the UK market. The retailing industry was not initially at the forefront of Waitrose marketing strategy‚ it is only in the last two decades that many retailers have taken an optimistic approach towards their management
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Activity 2 7) In addition to what you saw‚ did you detect any smells? Describe them. At what point in the observation process did you detect them? Yes. In a little far distant I smell only gasoline when the car driven around and also when filling gasoline to my car. 8) If you used the candle‚ what color was the molten wax? If you looked at something in the environment (a dog‚ bird‚ the sky‚ clouds)‚ provide details...color‚ texture‚ shape‚ size‚ etc. I believe the candle contains carbon
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The United States economic environment consisted of many criteria between the years 1999-2003. One factor of influence on the economy was the unemployment rate of Americans. Personal income was another factor that played into the economy. Another economic factor was the price of oil. The last factor was that of the unimaginable War in Iraq. These factors all combined to impact the economic environment. Unemployment rates have always been atop Americans minds. Today more than ever‚ Americans
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6.1 Activity 1. Marketing provides consumers with choice. Identify two methods used by business to do this. Marketing provides consumers with choice. This is identified by two methods in businesses‚ Product features (e.g. car with power steering) and pricing strategies (discounts). 2. Describe the importance of market share to a business operating in a highly competitive environment. The importance of market share to a business operating in a highly competitive environment is to show how
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S.NO CONTENT PAGE.NO 1. Introduction 03 2. Newspaper 03 3. Academic Journal 03 4. Book Extract or Chapter 06 5. Webpage 07 6. Conclusion 08 7. Bibliography 09 INTRODUCTION Teamwork can be simply defined‚ "as a state of unity achieved within a group of people working for a specific economic benefit." It is used to determine the coordination and cooperation of a business venture so as to attain the optimum output of the employees. All around the world we can find
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1.2 Describe different formats in which text may be presented The different formats in which text may be presented are font typefaces‚ headings‚ font size‚ effects (bold‚ italics‚ underlined)‚ colours and text boxes. We can format text in paragraphs‚ tables and columns. We can add bullet points‚ headers and footers. We can also add tables‚ graphs‚ diagrams and flowcharts as a clear way to represent data and processes. 1.3 Explain the purpose and benefits of producing high quality and attractive
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The economic downturn and competition from rival Costa Coffee deepened the UK losses of coffee chain Starbucks to £9.9m in the year to September 2009‚ compared with a pre-tax loss of £1.9m in the previous year. The tough trading climate in Western Europe was predicted last year by Starbucks chief executive Howard Schultz‚ who said: "Unemployment‚ the sub-prime mortgage crisis‚ and I think consumer confidence‚ particularly in the UK‚ is very‚ very poor." (Guardian.co.uk‚ 2010) However‚ a spokesperson
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| | | |BTEC Higher National Diploma in Business | |Unit Title: Business Environment | Rules and regulations: |Plagiarism is presenting somebody else’s work as
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