I. Executive Summary Smart Q is an academic assistance company that based in Sungai Dua‚ Penang since the year of 2012. Smart Q is owned by local retired lecturer‚ Prof. Tee Tan Ong with the help of others retired lecturer. In the year of 2012‚ the owner had decided to invest and start his academic assistant business due to opportunity in the market such as students even lecturers from high education institute need assistance in collecting data and grammar checking to complete their research project
Premium Marketing Marketing plan
[pic] Submitted By: Mohamed Aazam Gaffar Submitted To: Mrs. Inoka Gunarathne Module Title: Marketing Principles Assignment Title: Individual Assignment Date Due: 05th of April 2012 International College of Business & Technology Table of Content Table of Content 2 1.0 Exucutive Summary 4 2.0Swot Analysis 5 2.1Strengths 5 2.2Weaknesses 5 2.3Oppurtinities 6 2.4Threats 6 3.0Pest Analysis 7 3.1 Political 7 3.2 Economical
Premium Thailand Marketing Bangkok
Introduction The essence of the report is outlining a suggested marketing strategy for Best Western Westley Hotel Birmingham (Westly Hotel). The essential difference from previous work Section A is focusing in detail on target markets‚ for the future marketing direction of Westly Hotel in dealing with the marketing issues and problems. The main motivation is developing Westley Hotel’s marketing share‚ customer satification and making revenue. The challenges involves increased VAT‚ weak finance support
Premium Marketing
Assignment on Marketing Strategy MKT – 306 Europcar World No. 1 Car Rental Company Submitted to: Sudipta Das Module Leader By: Harmandeep Singh |Table of Contents | |Sr. |Topic |Page
Premium Marketing Car rental Automotive industry
Logistics‚ Operations‚ Outbound Logistics‚ Marketing and Sales and Service are categorized as primary activities. Secondary activities include Procurement‚ Human Resource management‚ Technological Development and Infrastructure. Porter suggested that going through the chain of organization activities will add more value to the product and services than the sum of added cost of these activities. And thus‚ the company will gain marginal value for that product or service. If these activities run efficiently
Premium Marketing
What’s Portfolio Analysis? It’s basically a product portfolio in which we rank our product or we can say that where our products are stands in the market. We’ve three Matrices under this tab. 1. BCG Matrix (Boston Contingency Group) 2. GE Matrix (General Electric) 3. Product/Market Growth Matrix BCG Matrix It is what how we maintain or analyze our product. Here’s the matrix. BCG Matrix Explanation If the industry is growing and your share is low‚ you’requestion mark (?).
Premium Strategic management Marketing
elsevier.com/locate/bushor International marketing research: A global project management perspective Robert B. Young a‚⁎‚ Rajshekhar G. Javalgi b a Business Division‚ Lorain County Community College‚ 1005 North Abbe Road‚ Elyria‚ OH 44035‚ USA Nance College of Business Administration‚ Cleveland State University‚ 2121 Euclid Avenue‚ Cleveland‚ OH 44115-2214‚ USA b KEYWORDS International marketing; Global marketing strategies; Marketing research; Competitive advantage Abstract
Premium Marketing Marketing research
2Analyze its differentiation and positioning Section 2.1Target Market of Healthworks Section 2.2Brand Differentiation and Positioning Section 3Evaluate its current marketing strategy and programs Section 3.1HealthWorks 4P Marketing Strategy and Program Section 3.1.1A Distinctive Product Section 3.1.2New Product Description Section 3.1.3Branding Decisions Section 3.1.4Package Decision Section 3.1.5Services Decisions and Warranties Section 3.2Price Decision Section 3.3Place
Premium Traditional Chinese medicine Marketing Retailing
report*Plan of case reportMaximum of a PAGE! | CASE QUESTIONS | Articulation of case study questions and analytical tools utilised in the marketing strategyReference context of the case study and other academic journals stemming from the discussion | Question 1: PRICING STRATEGY ANALYSIS: a) Discuss the pricing strategy utilized by the case organisation and support your reasons with theory and material from case study. b) Risks of the Current Pricing strategy: support your argument from the case
Premium Case study Scientific method Branding
does not specifically serve commuters. The railway has a large collection of Vintage carriages; some of them are used to carry passengers on specifically selected open days. Recently the Airedale Springs company has produced a flat spring product that helps extend the life of wooden railway sleepers‚ this was specially produced for Keighley and Worth Valley Railway. This spring is used to repair and prevent the worsening of cracks which tend to appear due to wear and tear. The railway preservation
Premium Marketing Strategic management Management