of Gatorade in 1987 sports drinks have become a staple of American athletics. Every major sports league‚ including the NBA‚ NHL‚ MLB‚ NFL and NASCAR‚ are sponsored by and use of Gatorade Thirst Quencher. All Sport and Powerade‚ two other smaller market sports drinks‚ have limited sponsorships of smaller sports leagues including the NCAA. The question is‚ how effective is Gatorade and other sports drinks in doing what it they’re advertised to do? One has to wonder if the wide use of Gatorade is merely
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Executive Summary POWERade has traditionally focused on targeting bodybuilders and athletes. However‚ the target demographic is now shifting to more mainstream athletes and non-athletes; the marketing mix does not reflect these changes. We present a revised marketing plan that should increase revenue by 49% to $250 million a year. The marketing plan addresses the flagship product POWERade and POWERade Zero. Research Through market research‚ we have discovered two key findings about this target
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presentation paper 4/23/12 Gatorade VS. Water Gatorade was developed in 1965 at the University of Florida by a team of scientists led by Dr. Robert Cade (gatorade.com). Two years later‚ in 1967‚ the University of Florida beat Georgia Tech. 27-12 to win the Orange bowl. The Florida Gators had Gatorade on the sideline‚ while Georgia Tech. had water. In a post-game interview‚ the coach of the Yellow Jackets was asked what went wrong; “We didn’t have Gatorade on the sideline‚ that made the
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athletic competition. Gatorade was started in 1965. It was invented due to the fact that many Florida Gator Football players had been affected by the heat. Gatorade was born to help replenish electrolytes and fluids that had been lost during competition. After Gatorade was introduced the Gators went 7 and 4 and claimed it to be the effects of Gatorade. Today Gatorade can be found everywhere. It is on almost every sideline and every bench. Does Gatorade really help that much or is water just as replenishing
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Water Instead of Gatorade http://www.youtube.com/watch?v=DwhTYFwfACA http://www.youtube.com/watch?v=gbu4WY7luLU I’m going to tell you the truth right now. I originally was going to stand up here today and talk to you about Gatorade and encourage you to use it. Well as you can see from the title of my speech‚ that changed. After studying the topic‚ I realized that I had the wrong opinion of Gatorade and other sports drinks. Now I drink my water. Go to any high school‚ college‚ or pro sport
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English 104 2/8/10 Gatorade One of the most dominating keys in today’s business world can easily be seen through the Gatorade Company. Their products have become extremely popular to the world‚ keeping their competition in the dust. Ordinary businesses struggle to retain their name on the board with this eminent company in the way‚ and for obvious reasons: excellent advertisement. Forty-five years have passed since the creation of this ultimate athletic drink‚ and Gatorade still continues to
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Water will not replace all the ingredients of sweat. Tonight I will inform you about Gatorade and the benefits of drinking it while exercising. You’re probably asking yourself "Why should I care about Gatorade while exercising?" and the answer to that is dehydration. Dehydration is defined as the excessive loss of body fluid. First I will give you a history of Gatorade‚ 2nd I will tell you what Gatorade is‚ then I will explain how Gatorade works‚ and finally I will compare Gatorade against other
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The objective of this lab was to recreate the color profile of a given solution. In this case‚ the solution was Powerade. The final solution should match the absorbance values at the peak wavelengths (420nm and 628nm) in Powerade. This lab was done using deionized water‚ FD&C Blue #1‚ FD&C Yellow #5‚ FD&C Red #40‚ and a spectrometer. To obtain the correct color profile‚ FD&C Blue #1 and FD&C Yellow #5 were utilized in the sample solutions. The experiment was conducted over two days; the first day
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celebration started. The New York Giants players grabbed the Gatorade cooler from their sidelines and poured it on their Hall of Fame coach as a celebration and appreciation for all the hard work and preparation he put in. This soon would catch on to become one of the biggest traditions in American sports and labeled as the “Gatorade Shower.” The shower would go on to become the most embraced celebration in all of sports. For Gatorade marketing‚ this was a dream come true because it is easily one
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POWERADE Nutrition Information (United States) Serving Size: 8 FL OZ (240 mL) Serving Size Per 8fl. oz (240mL) Arctic Shatter Fruit Punch Grape Green Squall Lemon-Lime Mountain Blast Orange Strawberry Melon Serving Size Per 8fl. oz (240mL) Zero-Strawberry Zero-Mixed Berry Zero-Grape Calories Calories Total Carbohydrates (g) Sugars (g) Sodium (mg) Potassium (mg) Chloride (mg) Niacin %RDI Vitamin B6 %RDI Vitamin B12 %RDI 56 57 57 57 56 57 57 56 Total Carb. (g)
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