1. Introduction My business plan is about a product which works according to the theory of the bottom of the pyramid. The theory was first mentioned by C.K. Prahalad in his book “The fortune at the bottom of the pyramid”. In his book he defines the bottom of the pyramid as the largest and poorest socio-economic group worldwide which live with less than 2 USD per day. The previous strategies which are used to sell products to this market‚ which consists out of 4 billion people are not very useful
Premium India Malaria Mosquito
Ethnic Food Pyramid Meal Packet Students will work in teams to plan and execute a dinner meal/event. One packet will be submitted from each team. Unit #________________________ Date of Meal/Event _________________________ Name of participants: Manager __________________________________ Cook _____________________________________ Assistant Cook _____________________________ Specifications: Type of Meal/Event Lunch based on Ethnic Food Pyramid Style of Service: _Choose
Premium Food
EXECUTIVE SUMMARY: FORTUNE AT THE BOTTOM OF THE PYRAMID: ERADICATING POVERTY THROUGH PROFITS INTRO “ What are we doing about the poorest people in the world? Why can’t we mobilize the investment capacity of large firms with the knowledge and commitment of NGOs and the communities that need help? Why can’t we co create new solutions?”. This is the essence of this book written by C.K. Prahalad. THE MARKET AT THE BOTTOM OF THE PYRAMID This section describes and displays all the unique characteristics
Free Poverty Poverty reduction
media began to question the legitimacy of such high returns and his sudden rise to success and wealth. Ponzi schemes promise investors a return on their investment‚ whereas pyramid schemes derive their profits from establishing a fee to join their program and encourage existing members to recruit others. The new recruits in pyramid schemes are the ones that have the most
Premium Ponzi scheme Bernard Madoff Confidence trick
China‚ Mesopotamia and Mayan Over the course of history many powerful civilizations were around way before the Common Era. In these civilizations there are three that interest me the most; China‚ Mesopotamia and Mayan. These three civilizations were around the same time period. They share many similarities but each civilization is unique in their own way. That could be: Religion‚ Government‚ Social Structure etc. Mesopotamia (The land between two rivers) is known as one of the oldest civilization
Premium Civilization Mesopotamia Cradle of civilization
Retail club-Aurora07 Organised retailing serving the bottom of the pyramid Institute Name – School of Business Management NMIMS‚ Mumbai Team Member 1 – Rohit Dhanuka Email Id – drohit44@gmail.com Contact - 9920697423 Team Member 2 – Vikas Chawla Email ID – vikaschawla123@gmail.com Contact - 9833919901 Retailing encompasses the business activities involved in selling goods and services to their consumers for their personal‚ family or household use. It includes every sale to final consumers
Premium Retailing Shopping mall
In today’s society‚ people’s appearance means a lot to them. One of the major things that people focus on is their weight. There are dozens of new diets that people try every year. One of the more popular diets in the last few years is the Atkins diet. Even though it does help you lose weight quickly and easily‚ it doesn’t provide a well nutritional eating style. The Atkins Diet plan was developed by Dr. Robert Atkins over 30 years ago. (5) It revolutionized the diet world. Despite the fact that
Premium Nutrition Obesity Dieting
ZTE USB Modem Help Copyright © 2010 by ZTE Corporation All rights reserved. No part of this publication may be excerpted‚ reproduced‚ translated or utilized in any form or by any means‚ electronic or mechanical‚ including photocopying and microfilm‚ without the prior written permission of ZTE Corporation. The manual is published by ZTE Corporation. We reserve the right to make modifications on print errors or update specifications without prior notice. Edition 1st edition‚ Sep 2010 Contents 1
Premium Computer software Application software GSM
customers. The CBBE model acts as a branding ladder‚ or building blocks to guide a firm’s marketing programs. Below is a diagram of the Customer-Based Brand Equity Model (CBBE model): CBBE: Customer-Based Brand Equity Model CBBE PYRAMID Start from the base of the pyramid and work your way up‚ building the blocks of a strong brand. Step 1: Salience - talks about Brand Awareness (depth and breadth) Identity – Ensure customers can identify the brand and can associate the brand with a specific product
Premium Brand Brand management
Mr. Beaudoin 2nd hour 10/9/14 The Olmecs and The Mayans What happened to two great societies in Mesoamerica? No one seems to know for sure. The Olmecs and the Mayans were two powerful civilizations that were becoming more and more powerful‚ but all of a sudden they both disappeared. Some archaeologists believe that the Olmecs might have suffered climate change‚ but only their culture disappeared‚ not their people. As for the Mayans‚ their disappearance is one of the greatest world mysteries
Premium Maya civilization Mexico Mesoamerica