While comparing the websites of Starbucks and McDonald’s I came to the conclusion that Starbucks is much more customer oriented when it comes to their coffee selection. On the Starbucks website a customer can go online and search the many different types of coffee Starbucks has to offer. You can filter out which kinds of coffee you do not like and the website will show you exactly what you are looking for and show you the exact price. While on the McDonald’s website there is just a list of different
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RETAINED EARNINGS CHAPTER 19 DEFINITION: Retained Earnings represents the cumulative balance of: Periodic net income or loss Dividend distribution Prior periodic errors Changes in accounting policy‚ and Other capital adjustments The illustrative statements of financial position and statement of changes in equity in IAS 1 and IAS 8 still maintain the title “retained earnings” 2 KINDS OF RETAINED EARNINGS Unappropriated Appropriated UNAPPROPRIATED RETAINED EARNINGS Represent
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and contrast Accrual Earnings Management and Real Earnings Management. Real Earnings Management: a. Real activities manipulation: managers try to mislead at least some of their stakeholders to believe that the financial reporting goals have been met through normal operational practices. However‚ this is not a value added activity‚ sometimes may even reduce firm value because current actions will have negative effect on future cash flow. b. It is probable that real earnings management will have
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reported earnings and the reasons behind each way may be different. (1) Report lower earnings. Managers intend to report lower earnings for mainly three reasons. Firstly‚ they want to hide profit for future use. In some years‚ the company presents a strong performance and has earned huge profit; however the manager may worry that the company’s future performance would not be as strong as current year‚ which gives them the incentive to save the profit by reporting a managed lower earning‚ so that
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airports‚ busy street) or most certainly locating closely where its top 3 competitors are also doing business eg;Burger King‚ Subway etc.. 4.Promotion: Mc Donald has engaged in many short-term incentives for consumer promotion through limited value menus‚ promotional games to promote old/new items on the menu eg; Happy Meal toys‚Big Mac Hockey Contest‚card games etc.. And McDonald focuses its ad campaigns on its overall Mc Donald experience and active life style. Promotional Strategy of McDonald’s
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McDonald’s reported a year end annual earnings report for the last 4 years: 2010‚ 2009‚ 2008‚ and 2007. This portion of the McDonalds essay will cover the company’s account amounts for the 2 most recent year end reporting period which are 2010 and 2009. This report will cover the actual numbers from McDonald’s Corp balance sheet. The balance sheet lists each individual account that applies as a liability account. Accounts payable‚ notes payable‚ short term debt‚ accrued liabilities‚ and other
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History of McDonald’s The McDonald ’s concept was introduced in San Bernardino‚ California by Dick and Mac McDonald of Manchester‚ New Hampshire. It was modified and expanded by their business partner‚ Ray Kroc‚ of Oak Park‚ Illinois‚ who later bought out the business interests of the McDonald brothers in the concept and went on to found McDonald ’s Corporation. http://en.wikipedia.org/wiki/History_of_McDonald%27s McDonald’s is a company which has a colorful history and developed the culture
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MCDONALD’S VS. BURGER KING COMPARE AND CONTRAST VS. MCDONALD’S VS. BURGER KING COMPARE AND CONTRAST Michael Hemeleski EVEREST COLLEGE ONLINE 2014/08/2014 MCDONALD’S VS. BURGER KING COMPARE AND CONTRAST This paper will be about the similar and the differences of two burger places. This will compare the prices and sales and product quality. McDonalds is more famous than Burger King‚ and the former has a wider presence than Burger King. When going to the McDonalds restaurant
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what? What would be my purpose thereafter?Therefore I think that I would never act rationally in such a world. | | What would Kant probably have said about Whitey Basson (or you) earning ZAR 620‚000‚000.00? | Based on what I understand about Kant’s theory‚ I would assume that he would have accepted the earnings. As Whitey Basson has not stolen from anyone‚ neither has he broken any rules. He did build the company into one of the most successful ventures of today. He invested his own time and
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India‚ McDonald’s had to place an extreme focus on their food selection‚ to not upset or offend any religion in particular. Instead of a Big Mac at any restaurant‚ they offer Mutton Burgers‚ which is typically a substitute for beef in the culture of India. It may seem silly for McDonald’s to be taking away the burger for which is became famous‚ but in such a multinational company‚ they had to do what was best for business. They offer chicken‚ rice‚ the Maharaja Mac‚ no beef tallow fries‚ chicken
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