INTRODUCTION Apple Computer‚ the Cupertino‚ California-based company ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple computer is one of America’s most inventive companies. It developed many of the features that computer users have come to take for granted‚ including the graphical user interface‚ the mouse‚ the laser printer‚ and the color monitor. In the last 10 years alone‚ the company has issued
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SAMSUNG VS APPLE-BATTLE OF THE GIANTS Samsung and Apple are the two biggest smartphone companies with a combined market share of more than half the global smartphone market. Every year both the companies bring in new innovations in their smartphones‚ which greatly increases their smartphone sales. But in today’s market where there is cut throat competition it is given that each company will try to outdo the other in every possible manner. Hence I would like to discuss the fierce battle raging
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competitive advantages of Apple is differentiation and innovation‚ high quality‚ great customer responsiveness‚ high level of marketing and having strong sales department. By recruiting Steve Jobs Apple did its first steps. They have done a good research and according to the results offered their production. By having good marketing and sales and good customer responsiveness Apple gained loyal customers. This means that Apple has good capabilities and resources. Moreover‚ Apple has done an innovation
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direct correlation between Dell’s MVA and annual ROE. There doesn’t seem to be a trend. For example ROE was on a decline from ’07 through ’09‚ after which it started to rise again. On the other hand‚ MVA decreased in ’08 but increased in ’09‚ decreased in ’10 and increased back up in ‘11. APPLE (APPL) Analysis – DuPont Return on Equity (ROE) In total Apple increased its ROE by 9.77% over 2007-2011. This was led by a steady increase in profit margin. The turnover ratio fluctuated from year to year
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Failure influence Customer Loyalty‚Journal of Customer Behaviour‚ Vol. 1 No. 3‚ 217-227. Clottey.T.A‚ Collier.D.A‚ Stodnick.M (2008) Drivers of Customer Loyalty In A Retail Store Environment‚ Journal of Service Science‚ Vol.1 No.1;35-48. DeVellis and Robert F. (1991)‚ Scale Development - Theory and Applications. Newbury Park: Sage Publications. Jahanshahi. A.A‚ Gashti.M.A.H‚ Mirdamadi. S.A‚ Nawaser. K‚ Sadeq.S.M. (2011). Study the Effects of Customer Service and Product Quality on Customer Satisfaction
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soff MatMarket Penetration: -The signature product that made Apple‚ Apple‚ was the Macintosh. It first had a famous Television Advertisement in the US in 1984 introducing its signature product the Macintosh. This was led by Anya Major who was chased by agents of Thought Police‚ threw a sledgehammer into the screen of big brother David Graham. At the end‚ it says‚ “Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.” This screen of big brother David Graham supposedly
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INTRODUCTION:- (APPLE MACINTOSH) * APPLE HISTORY AND DEVELOPMENT:- Founded in 1976 in a garage in Santa Clara‚ California‚ Apple is the brainchild of Steve Wozniak and Steve Jobs‚ two college dropouts who sought to provide a user-friendly computer to a new and distinct market of small computer users. Between 1978 and 1980‚ sales increased from $7.8 million to $117 million‚ and in 1980 the company underwent its initial public stock offering. In 1983‚ Steve Wozinak left Apple. That same year
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Marx was a philosopher‚ political scientist‚ literary critic and sociologist. Marx called and was heavily influenced on his christen faith. Marx was deeply troubled and wrote many literary works that expressed this demonic and dark side. In the 1850’s there was rumor of Marx covering up an illegitimate son as well as his works starting to collect monetary value. In 1867‚ Marz wrote Das Buch‚ which explained all his views of communism‚ and capitalism‚ which changed the course of
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Strategic Audit Is Apple Products Generic (iPod‚ iPhone‚ iPad)? Group No. 5- Ghanshyam Bheda (104) Kritika Gupta (311) Shikhar Mehra (314) Shivani Saxena (319) Sidharth Aneja (322) Suman Rathi (324) Ritwa Lokhandwala (330) Prabhudha Kushagra (336) Introduction Music Player Category MP3 player or Digital Audio Player is a consumer electronics device that is capable of storing and playing digital media such as audio‚ images‚ video‚ documents‚ etc. the data is typically stored on a hard drive‚ Microdrive
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Comparative Company Analysis — Samsung & Apple mobile Introduction The aim of this comparative analysis is to use different value creation theories and strategies approaches to analyse Samsung mobile and Apple‚ as two most named brands in mobile phone industry. In detail‚ this article compares the value creation strategy of these two firms in the respect of value proposition and delivery system‚ value discipline strategy‚ in addition with value chain analysis‚ customer benefit and industry
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