Case Parle-G By performing the SWOT analysis of Parle-G we can sort out several factors which can help us in devising a future strategy for the Parle-G biscuits i.e the pricing and marketing aspects etc. Strengths a. Parle-G offered Value For Money (VFM) to consumers‚ hence humungous sales in 2002. b. It is a market leader in low priced biscuits .Internationally very few food items were available for US$1.00 per kg. c. It has an extensive
Premium Marketing Target market Income
Mhatre EMB III‚ Roll No. 6 Topic: Repositioning of brand Cadbury Objective: • • • • • To review the brand repositioning strategies of different sub-brands of Cadbury in India. To analyze the brand repositioning strategies of Titan watches. To study consumer awareness and perception about the brand repositioning strategies of Cadbury. To understand the ability of Cadbury to motivate consumers to buy their products Desire of Cadbury to expand their target market from kids to younger as well
Premium Chocolate
corporate decision-making‚ and the honoring of a triple bottom line: people‚ planet‚ profit. * ITC Limited- public conglomerate company headquartered in Kolkata‚ India. * Its turnover is $6 billion and a market capitalization of over $22 Billion. * The company is currently headed by Yogesh Chander Deveshwar. It employs over 26‚000 people at more than 60 locations across India and is listed on Forbes 2000. * ITC has a diversified presence in Cigarettes‚ Hotels‚ Paperboards & Specialty Papers
Premium Corporate social responsibility Kyoto Protocol Water
Product overview: a. Summary of products/services: Cadbury World is a world re-renowned chocolate brand that provides the richest chocolate in the world. Cadbury world also consists of a large variety of shops‚ and interactive factories. Cadbury intends to capitalize on the success of this industry by taking advantage of other services within the area in order to expand our opportunities and creative ideas. One of the main features that Cadbury product and services have is the promotion of products
Premium Chocolate Cadbury plc
2 NESTLE vs CADBURY An Evaluation of the Marketing Mix of Nestle and Cadbury Submitted to: Ms Shalini Gupta Submitted by: Chaitanya Hiremath Roll no - 370 2012 Shaheed Bhagat Singh College (Delhi University) ACKNOWLEDGEMENT I‚ a student of Shaheed Bhagat Singh College make a humble attempt to present my research project. It gives me immense pleasure to thank and extend my gratitude to Ms Shalini Gupta for extending her valuable time and continuous support in completing this project. I also
Premium Chocolate
Training of employees in ITC ITC follows coaching methodology in training their employees .coaching of employees depends on sector in ITC‚like coaching for hotel management in ITC is of 18 months where as for a team leader in ITC is of 2 months.Basically number of days for coaching of an employee in ITC depends on the sector and job.ITC believes in continuous learning . ITC Hotels Ltd which has collaboration with Starwood Hotels is running Six sigma successfully. Six Sigma (SS) is an important
Premium Management Employment Hotel
“A comparative study on customer perception towards product of Maruti and Hyundai ‚‚ ‖ Submitted to Submitted by MR.Fahad Beg Vipin kumar B.B.A 4th sem Acknowledgement under my guidance. During this project they have done most efforts to study and understand the subject in detail.In addition to the books mentioned in the bibliography they have referred various study material‚magazine
Premium Automotive industry Maruti Suzuki Suzuki
The faculty of Sinhgad College Of Commerce arranged an industrial visit for students to Hyderabad. Hyderabad apart from being a great holiday destination is also a place where many industries reside. Thus our faculty took us to the Parle G Products ‚ Genesis Poweronics India Pvt. Ltd. ‚ R.R. Masala ‚ No.1 mosquito Repellent coils. 1.1 THE BUSINESS EXPOSURE : Business exposure is a very essential subject for students studying business. Notebooks
Premium Indian cuisine Spice Curry
What are Cadbury nestle ? (slide one) Pestle/external analysis of the nestle and Cadbury (definition of a pestle from book) Political * Taxes could increase which in theory would lead to sales decreasing and profit therefore decreasing but as chocolate is such a small purchase this is unlikely * Government are always pushing for a healthier Briton as obesity is a massive cost on the NHS this would theoretically drive down sales * Food labelling and international trade laws these
Premium Marketing Chocolate Nutrition