MARKETING SPOTLIGHT- SOUTHWEST AIRLINES Southwest Airlines entered the airline industry in 1971 with little money‚ but lots of personality. Marketing itself as the LUV airline‚ the company featured a bright red heart as its first logo. In the 1970s‚ flight attendants in red-orange hot pants served Love Bites (peanuts) and Love Potions (drinks). With little money for advertising in the early days‚ Southwest relied on its outrageous antics to generate word-of-mouth advertising. Later ads showcased
Premium Southwest Airlines Airline Low-cost carrier
Service at Southwest Airlines Kevin Winstead Sullivan University MGT 620 Executive Summary This proposal addresses the needed steps to be taken in order for Southwest Airlines to see continued growth in the airline industry. Southwest Airlines has been able to remain one of the most profitable airlines in the industry for an extended period of time. Even with the hindrance of the 2001 terrorist attacks involving airplanes and the U.S recession of 2008‚ Southwest has continued
Premium Southwest Airlines Low-cost carrier Airline
SWOT Analysis: Southwest Airlines SWOT Analysis: Southwest Airlines Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas‚ Houston and San Antonio (Brief History‚ 2009). 38 years later‚ Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet‚ 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events have also caused a renewed focus on the company’s weaknesses
Premium Southwest Airlines Airline Low-cost carrier
1981 of Lincoln Electric Company by Arthur Sharplin. While there are many citations throughout this essay‚ it is important to note that the ideas presented herein are that of Arthur D. Sharplin and James F. Lincoln. Lincoln Electric Company presents a unique‚ prime example of a wildly successful American manufacturing company. Starting with a basic philosophy of an honest day’s pay for an honest day’s work‚ treating employees as the Lincolns would want to be treated‚ John and James Lincoln built
Premium Dow Chemical Company Dow Chemical Company Management
Long‚ He‚ Stephanie Rivera ACCT 521: Case Analysis Chapter 12: Case 12-1 Lincoln Electric The Lincoln Electric Company‚ the largest manufacturer of arc welding products and a leading producer of industrial electric motors‚ employs about 2‚400 workers in the US and more worldwide. The firm is known for its incentive management plan. Despite the death of James Lincoln and the recession of 1982-1983‚ the management system prevailed with high profits and bonuses‚ high productivity‚ good employee morale
Premium
BUS 330 Writing Assignment The paper is about how the airline company named as the Southwest Airlines has been able to cater to the needs of the customers while still holding a greater market share in the Airline industry specifically during the economic crises phase. Q1: As a high – contact service provider‚ how does Southwest Airlines ensure that its employees satisfy the customer? As far as the employee training is concerned‚ the employees are extensively trained so as such
Premium Airline Southwest Airlines ATA Airlines
1. What role has leadership played in the success of Southwest Airlines? In an era where all the major players in the U.S. airline industry experienced problems‚ only Southwest Airlines remained profitable throughout that period. This amazing and continued success is attributed to its great leader Herb Kelleher. He has been a very successful leader who knows the employees and marketplace well and can effectively take action for the success of the organization. He applies flexibly to the growth
Premium Southwest Airlines Airline
Southwest started its service in 1971. It becomes famous by using its pricing strategy of cheap fares backed by seriously controlling costs. The central business of Southwest is the short-haul domestic route. The airplanes of Southwest are always on time which make the customers very delighted. Southwest Airlines¡¯ used market penetration pricing strategy with low-fare‚ no frills‚ low cost service on relatively short flights. Moreover‚ it also provides benefits to customers such as simple scheduling
Premium Pricing Cost Costs
Southwest Airline’s Strategies: Southwest Airline’s successful strategy consists of three complementary qualities which are focus‚ divergence and compelling tagline. This short-haul airline believes that by focusing on friendly service‚ speed and frequent point-to-point departures‚ its low pricing is able to compete against car transportation. While other competitors try to delight customers by investing in meals‚ airport lounges and seating selections‚ Southwest chooses to eliminate or reduces
Premium Low-cost carrier Southwest Airlines Airline
Lincoln Electric case study Opening statement: Lincoln Electric is one of the leading manufacturers of welding products‚ welding equipment‚ and electric motors. Lincoln Electric has a very successful management system‚ Lincoln’s system worked so well in the US that management decided to extend it overseas. Unfortunately this system didn’t do as good their. 1. Does Lincoln follow a hierarchical or decentralized approach to management? Explain your answer and give examples? Lincoln
Premium Management Culture Motivation