INFORMATION MANAGEMENT Assignment 1 Assume Mr. Sudesh is running a small confectionery shop. He makes all the purchases from a delivery van on cash basis and sells the items to his customers only on cash‚ i.e. no credit is allowed to the customer. Since the shop is a small business‚ it is a one-man show and Mr. Sudesh does not file any income tax return. Recently‚ he has started free home delivery on bulk order of at least Rs. 5000. In that case too he accepts the down payment on delivery.
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Essay Plan. Assess why a mix of promotional strategies is important in the marketing of goods and service. 4 Promotional Strategies -Relationships Marketing -Sales Promotion -Advertising -Public Relations… Publicity EXECUTIVE SUMMARY! (hand in hand with eachother to make marketing effecting) Relationship Marketing DEFINE Development of long-term relationships through incentive with individual customers: The ultimate aim of relationship marketing is to create customer loyalty by
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Introduction In early 2000‚ Pawan Bhatia (Bhatia)‚ the CEO of Domino’s Pizza India (Domino’s) was a man in a hurry. Ever since Bhatia took over as the CEO of Domino’s in November 1999‚ he had been frantically reworking the pizza chain’s India strategy. Bhatia was planning to open 150 new outlets by the end of 2002 covering 23 cities‚1 including Bhubaneshwar (Orissa) and Jamshedpur (Bihar). In late 1999‚ Indocean Chase‚ the private equity fund bought a 25% stake in Domino’s operations in India from
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decades‚ attention to quality has increased dramatically‚ and this has truly yielded significant results. However‚ the owner needs to realize that there may be vast differences from industry to industry. Also‚ the quality of pizza available in local markets varies widely as local pizza enthusiasts can testify. Therefore‚ the writer is probably right‚ in general‚ but might be wrong in this situation. Q2. What are the benefits and drawbacks of placing the firm’s primary emphasis on minimizing customer wait
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caseDominos video case Domino’s Pizza marketing research played a customer insights role. They had to find out what customers thought of Domino’s and what they wanted‚ except. The research showed that Domino’s had a great service‚ but the taste of its pizza was far behind competitors. Marketing research gain deep insights into customers needs using social media channel and focus groups. It got direct media feedback from consumers through Facebook‚ twitter and other social media. The marketing information
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The Pizza Industry History of Pizza Birth of the Pizza – Italy or elsewhere? Pizza in Renaissance Spread to other countries What it is now – (Supreme !!!!) Nutritional Value Survey on Kids The World Pizza And Indian Pizza Market World Market of the Pizza Industry Comparison Pizza Hut Domino ’s Others Pizza Hut “Think Global act Local” First to introduce localized menu. Domino’s “Think local act regional” First to offer country wide
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role of the domino theory in us/soviet relations. Sources: 1. What is the Domino Theory? a. “The domino theory‚ which governed much of U.S. foreign policy beginning in the early 1950s‚ held that a communist victory in one nation would quickly lead to a chain reaction of communist takeovers in neighboring states.” MLA Citation: “Domino Theory.” 2012. The History Channel website. Oct 16 2012‚ 11:04 http://www.history.com/topics/domino-theory. 2. Role of Domino Theory:
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14th Street Pizza: the next BIG thing or a sinking ship? Introduction While driving to his office in Khayaban-e-Nishat‚ Phase 6‚ Tanveer Yusuf was thinking about the good old days when he started 14th Street with his two best friends NaveedGodil and AmjadTumbi. Despite the amazing response that they initially got‚ the ship now seems to be quite in a bit of a lurch. Started by three best friends‚ 14th Street was supposed to be the next big thing. Being the pioneers of the 20” pizza they intended
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COMPARITIVE ANALYSIS ON PERFORMANCE OF MUTUAL FUND SCHEMES AND INVESTORS ATTITUDE TOWARDS MUTUAL FUNDS (WITH SPECIAL REFERENCE TO HDFC AND SBI) MAJOR PROJECT TABLE OF CONTENTS PARTICULARS Page No. Acknowledgement Chapter-1 INTRODUCTION INTRODUCTION 2-3 NEED OF THE STUDY OBJECTIVES OF THE STUDY 4 RESEARCH METHODOLOGY 5 LIMITATIONS OF THE STUDY 6 Chapter-2 LITERATURE REVIEW NATIONAL 8-10 INTERNATIONAL 11-13 Chapter-3 ALL ABOUT MUTUAL
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Debonairs Pizza – “Try Something Amazing” Brief Background Known as the leading pizza quick service restaurant in South Africa‚ Debonairs Pizza was established in 1991. The two university students (one of them being Craig McKenzie) who founded this restaurant (operating in Pietermaritzburg from a family bakery) played a key role in setting up Debonairs to what it is today. Currently in South Africa there are 382 outlets (as of 28 February 2014). Recently‚ Debonairs has been launched in Mumbai‚ India
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