marketing Final Project Done by: Mohammad Awji Nouf El Sabbagh Ayman Hallal Sara Khamis Moufid Assi Submitted to: Dr. Rifaat Abdullah Spring: 2009-2010 OUTLINE I. Introduction about Pizza Hut A. Type of industry B. Size of the business C. Historical information about Pizza Hut 1. Market Share 2. Profits 3. Turnover Rate 4. Suppliers‚ Customers & Competitors II. Problem & Purpose of the Research III. Exploratory Research(Identify
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report mainly describes about the subject of micro and macro environment which are indirectly or directly influencing Pizza Hut. There is a specific intention in selecting this fast food company as it is trying its best to compete with bigger companies like Mc Donald‚ Pizza Hutand successfully making its marginal profits. This document mainly concentrates on the Usefulness study of all about knowing what‚ why and how. It is tackled in two phases individually and gives detailed understanding about
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PIZZA HUT Pizza Hut (corporately known as Pizza Hut‚ Inc.) is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including salad‚ pasta‚ buffalo wings‚ breadsticks‚ and garlic bread. Pizza Hut is a subsidiary of Yum! Brands‚ Inc.‚ the world’s largest restaurant company.[2] As of 2012‚ there were more than 6‚000 Pizza Hut restaurants in the United States‚ and more than 5‚139 store locations in 94 other countries and territories
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decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation‚ commitment to quality and dedication to customer service and value. The qualities of entrepreneurship‚ growth and leadership have characterized Pizza Hut’s business through more than four decades of success. Through the strength of its heritage‚ its culture and its people and franchisees‚ Pizza Hut looks forward
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revenue in 2012. Our brands - KFC‚ Pizza Hut and Taco Bell – are the global leaders of the chicken‚ pizza and Mexican-style food categories.Yum! Brands‚ Inc.‚ based in Louisville‚ Ky.‚ is the world’s largest restaurant company in terms of system units with more than 39‚000 restaurants in more than 125 countries and territories and 1.4 million associates. Yum! is ranked on the Fortune 500 List and generated more than $13 billion in revenue in 2012. Our brands - KFC‚ Pizza Hut and Taco Bell – are the global
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operating expenses 740000 Profit before taxes 1960000 Taxes (15%) 294000 Net profit 16‚66‚000 7.0 Action Programs 8.0 Conclusion It is known to all pizza hut always provides high quality type pizza and it is the largest pizza producer company from the beginning of the company. Pizza hut main goal is to achieve a better and reasonable market share and profitability in the cosmetics market. We create a new product plan for increasing market share. Our competitor
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Question A: I have never ordered pizza online. I have only called in to place my order for pickup or delivery Question 1: A transactional website allows customers to buy‚ sell‚ and order goods and services while a promotional website promotes and brings more customers to a website. Since PizzaHut.com has both types‚ this causes it to be a hybrid website. PizzaHut.com allows for customers to go online and buy their product‚ which is food. Customers are allowed to go online and choose whichever
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REPORT ON PIZZA HUT” SM Fairview‚ Quezon City “In partial fulfillment of the requirements for the course Bachelor of Science in Hotel and Restaurant Management” “St.Clare College of Caloocan College of Hospitality and Tourism” Zabarte‚ Caloocan City” “SUBMITTED TO” Prof. Sally R. Reyes “SUBMITTED BY” Renz Erika C. Zoleta Phase 8-A package 14 block 2 lot 11 Bagong Silang‚ Caloocan city “SUBMITTED ON” October 10‚ 2013 JUNE 30 TO SEPTEMBER 30‚ 2013 Pizza Hut‚ SM Fairview
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Please describe how Pizza Hut improves customer satisfaction through CRM program. In 2005‚ Pizza Hut started the CRM program which consisted of the following three: 1-800 hotline‚ Customer satisfaction/loyalty survey‚ and Bonus program. The 1-800 hotline: From looking at the CRM model above‚ you can see that the hotline allowed Pizza Hut to ‘Interact to improve knowledge’ about the customer’s wants and needs. By knowing what the customers are happy or unhappy about‚ Pizza Hut can take different
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CASE STUDIES PIZZA HUT INDIA Overview Launch of a New Pizza Crust - Freshizza Create awareness for the introduction of the new pizza crust ‘Freshizza’‚ highlighting FRESHNESS of the dough as a key ingredient for a perfect pizza. Situation Analysis Each Pizza Hut restaurant prepares fresh dough several times a day on premise‚ unlike competing brands whose stores receive crusts from a few central commissaries making the dough older by 1- 2 days. This fact had not been leveraged by Pizza
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