stakeholders: CEO‚ project manager‚ project team‚ guests to the dinner Brief Description of “Fund-raising Gala Dinner”: The theme of the Fund-raising Gala Dinner is caring about the disabled and contributing to a warm world. The aim is raising an amount of HK$2.5M for a rehabilitation training program. We will invite about 300 rehabilitation specialist‚ entrepreneurs and stars as well as people who are care about the disabled and would like to contribute to this rehabilitation training program. We will also
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Competitors • Who Any person or entity which is a rival against another. In business‚ a company in the same industry or a similar industry which offers a similar product or service. Competition also requires companies to become more efficient in order to reduce costs. [ http://www.businessdictionary.com/definition/competitor.html] 1. Actual Major Competitors are Direct Competitors. Their production and operation of the same kind of products and services‚ with this enterprise compete for common
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Q4 How can Grey WW-HK/ China redefine client value using CRM; what differentiation technique should it employ? In our opinion‚ Grey should not rely on Grey Worldwide’s brand equity to make sales and retain existing customers. It’s because the ability to rely on traditional forms of differentiation for competitive advantage. It can use embedded client information and technology to redefine a firm’s value proposition to its clients in: First‚ using client information. Second‚ profiling customers
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1. Analyze the Asian CRM market. What opportunities and threats could Grey WW-HK/China leverage to enhance its business model? The Asian CRM market was smaller but is growing and taking a shift into customer service due to technological advances in the Internet and E-Commerce. AMR research says it will be worth 16.8 billion in 2003. Asian companies have begun moving away from generalization model of marketing towards the specialization model. Companies are beginning to understand the
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http://jht.sagepub.com Journal of Hospitality & Tourism Research DOI: 10.1177/1096348004272178 Journal of Hospitality & Tourism Research 2005; 29; 110 Ho-fuk Lau‚ Leo Yat-ming Sin and Kelvin Kin-cheung Chan Chinese Cross-Border Shopping: An Empirical Study http://jht.sagepub.com/cgi/content/abstract/29/1/110 The online version of this article can be found at: Published by: http://www.sagepublications.com On behalf of: International Council on Hotel‚ Restaurant‚ and Institutional Education
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Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city’s landscape and vibrant‚ diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays‚ HK Disneyland will be competing with local and other country theme park
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STP for Megaman Segmentation Megaman uses Marco-segmentation to choose its target segment. Business organizations with the scale of small to big are all belonged to this segment (from under 200 to above 200). In this segment the business organizations will all have a high usage rate on Megaman’s product‚ the product categories are Lighting products and solutions. Megaman also uses Micro-segmentation to well define its target segment. Some of the organizations will only require a lighting system
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International Journal of Public and Private Healthcare Management and Economics‚ 1(2)‚ 17-25‚ April-June 2011 17 The Politics of Health Finance Reform in Hong Kong Raymond K. H. Chan‚ City University of Hong Kong‚ Hong Kong ABSTRACT Since the late 1950s‚ Hong Kong’s public health services have increased. They are mainly funded by taxes‚ supplemented by minimal user fees. In the late 1980s‚ the government recognized the limitations of this financing model and subsequently proposed alternative
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Liberal Studies F4 Second term—Hong Kong Today Indicators used to understand poverty in HK Income Health Education Living conditions Employment Community / family support Section 1—Poverty Disparity / discrepancy between rich and poor Gini coefficient - Range from 0 to 1 0 = income distribution is absolute equal 1 = income distribution is absolute unequal Challenges faced by poor people Employment - usually contract staff‚ low income‚ lack labour protection
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secure a room in the residential hall where she stayed during her first year. "If I had a choice‚ I’d love to stay in a student hall to experience the hall culture‚" Su said. "It’s more convenient because it’s equipped with everything." Now‚ she pays HK$3‚000 a month to share a two-bedroom flat with two other students. And she sleeps in the living room. "I was lucky to find the flat on mainland online social network Ren Ren‚" she said. Su is one of thousands of mainland students who have to find their
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