Sense of Change Management‚ 2nd edition Case studies – text and questions Contents Case study 1: Aster Group 3 Case study text: Aster Group 3 Introduction 3 History‚ culture‚ orientation 4 Drivers for change 6 Leadership 8 No shotgun wedding 9 The transition period – one year on 11 Project management 12 Organizational development 13 Developing management and leadership capacity and capability 14 Case study questions: Aster Group 17 Individual
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Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales‚ usage or trial of a product or service Sales promotions are varied. Often they are original and creative. Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1‚ and cost 10 cents to manufacture‚ if you sell two for $1‚ you are still in profit - especially if there is a corresponding increase in sales.
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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SALES AND DISTRIBUTION MANAGEMENT ASSIGNMENT MORGAN & BOSS OFFICE EQUIPMENT DIVISION SUBMITTED BY ANGANA (F13005) ASHISH CHANDY (F13015) CHRISTINA IMMACULATE (F13021) DHANYA ANN ROY (F13025)
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The SaleS learning Curve & virTual SaleS Advice for a successful startup‚ product launch or foray into new sales territory W hen launching a new company‚ product or service or expanding into a new territory‚ the temptation is often to hire a new VP of sales‚ some enterprise reps and build a high powered sales force as quickly as possible. It has been demonstrated‚ however‚ that ramping up a sales force too quickly can have very negative impact on the bottom line. As founding Chairman and CEO
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Americans do not realize the extreme cost involved in care of these patients. Legalizing the sale of human organs is a more effective practice in comparison to recent alternatives presented to increase the amount of organs donated. Since 1984‚ the buying and selling of human organs has been illegal in the United States. This prohibition on organ markets is very controversial. Deciding whether or not to legalize the sale of organs has been a huge topic plaguing the medical world for a very long time. Determining
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BUILDING AN ENERGY FUTURE ANNUAL REVIEW ROYAL DUTCH SHELL PLC ANNUAL REVIEW AND SUMMARY FINANCIAL STATEMENTS 2011 Our INSIDE ENERGY app for iPad explores the role innovation plays in providing energy to power and sustain people’s lives. Discover new ways of nding and producing oil and gas‚ learn about advances in energy ef ciency and cleaner-burning fuels‚ and meet the people involved in making it happen. shell.com/inside_energy A BOUT THE PHOTOS Energy gives our lives vitality
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CASE STUDY OF LOGISTICS STRATEGY GROUP WORK ASSIGNMENT “Assuming you are the Regional Administration Manager ABC (Hong Kong) Limited‚ please work out a Planning of how you would execute a special project on the re-engineering of the logistic flows in the Hong Kong Region.” Hints: As there are various parameters that can be considered in planning a project‚ such as “formation of project team(s)‚ resources consideration‚ availability of time and people‚ management style to be applied‚ definition
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past two years‚ our website has converted a consistent 3% of its visitors into sales‚ with very little fluctuation. Clearly‚ then‚ our goal for the upcoming year should be to raise the number of visitors to our site by any means necessary. If we can double our number of visitors by casting a wider net on pay-per-click advertising and by creating site content that is more search-engine friendly‚ we’ll double our sales. The author of the argument believes that the goal of the company for the upcoming
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A) SALES PROMOTION -Stimulation of sales achieved through contests‚ demonstrations‚ discounts‚ exhibitions or trade shows‚ games‚ giveaways‚ point-of-sale displays and merchandising‚ special offers‚ and similar activities. -Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. -The media and nonmedia marketing pressure applied for a predetermined‚ limited period of time at the level of consumer‚ retailer‚ or wholesaler in order to stimulate
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