to “AIRTEL” VISAKHAPATNAM Project report submitted to Andhra University‚ Visakhapatnam in partial Fulfillment for the Award of the Degree in MASTER OF BUSINESS ADMINISTRATION By Regd.No. Under the esteemed guidance of Project Guide [pic] DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES ANDHRA UNIVERSITY CAMPUS VIZIANAGARAM (2007-2009) CERTIFICATE This is to certify that project report entitled “BRAND AWARENESS” with reference to AIRTEL‚ Vishakapatnam
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JOB ANALYSIS STRUCTURED BASED ON JOBS‚ PEOPLE‚ OR BOTH EXHIBIT 4.1 Many Ways To Create Internal Structure Business-and-Work-Related Internal Structure Person Based Job Based Skills Competencies PURPOSE Collect‚ summarize work Job Analysis Content information Job Descriptions Determine what Job Evaluation: To value classes or compensable factors Asses relative value
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(In Million) Fixed 929.37 Mobile 31.53 Total 960.9 • 3. Introduction Group Company Wise % MarketShare (Subscribers) as of July 2012 Operator Wise % Growth as of July 2012 1% 1% 0% 6% Airtel 0 Vodafone 0.80% 0.78% 10% 28% 0 0.39% 0.43% IDEA 0.000% 0 BSNL Videocon MTNL Loop IDEA Uninor Vodafone Aircel Airtel BSNL 014% Aircel 0 -1.69% Uninor 0 -2.37% 0 Videocon 0 MTNL -4.92% 23% 17% 0 Loop 0 0 -7.50% • (4. Introduction With the connections now growing at a faster pace in rural areas as compared
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introduction regarding what businesses the company is into) 2. General information about the company: location of the headquarters‚ year of founding‚ shareholding pattern‚ number of employees‚ top management‚ etc. 3. Financial performance of the company: Sales‚ net profit‚ segment wise performance of the past 1 year 4. SWOT Analysis: Strengths‚ weakness‚ opportunities and threats faced by the company 5. Various strategies employed by the company in the course of conducting business (in the form of alliances
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Bharti has spent a considerable amount on advertising its mobile phone service‚ Airtel. Besides print advertising‚ the company had put up large no of hoardings and kiosks in and around Delhi. The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences. It is trying to set up a thematic campaign to build a stronger brand equity for Airtel. Since the cellular phone category itself is too restricted‚ also the fact that
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MARKETING STRATEGY of BHARTI AIRTEL - September 10th‚ 2010 Bharti Airtel Limited Business Description Provides mobile‚ broadband & telephone (fixed line) and enterprise services (carriers & services to corporate) Established July 07‚ 1995‚ as a Public Limited Company Highlights for Second Quarter and Half Year Ended September 30‚ 2006 Market leader with a market share of all India mobile subscribers at 21.4% Highest ever-net addition of 41.1 lakh customers in a
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• • • • • • Partha Pratim Mahanta Utpal Rajkonwar Omi Nirmali Pranjal Pran Pratim Parag Bharti Airtel Limited NSE: BHARTIARTL‚ BSE: 532454 Airtel is an Indian telecommunications company that operates in 19 countries across South Asia‚ Africa and the Channel Islands. It operates a GSM network in all countries‚ providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with about 230.8 million subscribers across 19 countries
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and optimizing the customer loyalty. Therefore‚ it becomes significant for telecom companies to identify factors of services that influence customer loyalty and in turn creates loyal customers by satisfying them. By establishing a loyalty solution Airtel creates a strategy where the customer experience and satisfaction is paramount ensuring that their busy life styles are supported and enriched. In today ’s globalised and borderless market‚ quality and productivity are essential for the survival and
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HRM590: Compensation Decisions Your job now is to pull together all the inform ation you’ve com pleted so far in class and m ake salary decisions for your team . You have com pleted Cathy’s evaluation and received assignm ent feedback. This is the first year that you’ve m ade salary decisions for this team . Be sure to carefully review the inform ation provided. You m ay sim ply type in the cells as the text will autom atically wrap . You are required to: 1. Enter Cathy’s appraisal rating (she
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Research Report of Bharti Airtel The Company Pulse is a no-nonsense decision enabling report which gives the details of the company‚ 10 Year X-Ray analysis‚ the company’s future prospects. The Company Pulse is extremely useful information which you need to read before investing in a particular stock. There is no need to go through a large number of pages & data to know the past & future potential of the company. Just reading the Company Pulse will suffice. Bharti Airtel Research Report Report
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