Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines‚ various product items in each product line and within each item is the product depth. Firstly‚ the product line is a group of product or service items that
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What Were Apple’s Major Competitive Advantages? According to Hill‚ J.(2008:75) that the roots of competitive advantage is strategies‚ the root of strategies is distinctive competencies‚ the roots of distinctive competencies are resources and capabilities. Competitive advantage lead to superior profitability. So‚ talking about competitive advantages means about strategies‚ distinctive competencies‚ capabilities and resources. There are two types of competitive advantages: differentiation and cost
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GAINING COMPETITIVE ADVANTAGE USING EFFECTIVE SUPPLY CHAIN MANAGEMENT 1.0 Introduction Christopher (2005‚ p.5) describes supply chain management as follows: “The management of upstream and downstream relationships with suppliers and customers to deliver superior customer value at less cost to the supply chain as a whole” Until recently‚ supply chain management has been largely viewed as a necessary evil and the focus has been strictly on cost reductions. Today however‚ many are coming to the realization
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possible source of competitive advantage. It should be noted that human resources and their management play an important role to asset the organisation to achieve the goal. It be identified the linking between strategic goals and human resource as strategic human resources management (SHRM)‚ which is one of key element of achieving sustained competitive advantage. This essay presented the selected two approaches that the extremely useful in achieving sustained competitive advantage. These approaches
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Industry Competitive Analysis Wimm-Bill-Dann was found in 1992‚ Wimm Bill Dann is one of the largest dairy products companies in the European country‚ its headquarter is in Moscow‚ Russia. Wimm Bill Dann produces dairy products‚ such as milk‚ yogurt‚ fruit juices‚ and baby food. Currently‚ WBD has over 30 production sites in different cities; WBD also owns the subsidiary company in other countries. PepsiCo purchased 66% of Wimm Bill Dann for 3.8 billion in 2010‚ it was one of the largest purchase
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Marketing Innovation: Firm’s Competitive Advantage Strategy A brief literature Review Innovation is widely regarded as a vital source of competitive advantage in an increasingly changing environment. In today’s vibrant and ever changing competitive environment which is characterized by high degree of technological progress innovation capability is the most important determinant of firm performance. Although‚ technological innovations are important for developing new products
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in-stock movies. In 2006 new releases represented less than 30% of total rentals. Overall‚ the recommendation system was able to reduce the cost of building the DVD library and provide a better subscriber experience. Both were key competitive advantages. 2. Netflix prioritized technology projects based on underperforming yet high-value processes. They targeted processes that enhanced customer satisfaction and delivered the core benefits of convenience and value. Key success criteria
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Content: 1. Short intro about the company 2. Analysis 5 Porters forces PEST Secondary sources Survey Brand perception and image 7 P’s SWOT 3. Diagnosis of the problem 4. Solution for the company 2 1. Short intro about the company The pastry shop Ola la founded in October 2011 in Skopje and its located in the one and only GTC mall in the centre of the city. At the moment their key advantage is that they only use superb materials and there are no artificial ingredients in their
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Maintaining Competitive Advantage in the E-reader Industry Amazon’s competitive advantage in the e-reader industry due to their top selling ‘Kindle’ electronic reading device‚ still in its infancy‚ will be difficult for any rival in the industry to achieve. While electronics design and manfacturing are not Amazon’s core competency by any means‚ Amazon’s Kindle e-Reading device has beat out its biggest rival‚ electronics heavy-weight Sony‚ by an estimated 30% higher device sales in 2008. What’s
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country‚ one can realize that coffee is one of the most favorite products among American people. It has remained in the top positions for some decades. However‚ drinking coffee is not only the consumption of a product; it has become a daily activity. It is normal to hear this question when someone wants to meet up with one person: “do you want to get a coffee tomorrow and we can talk about...?” Any excuse is good enough to get a cup of coffee. The beginning of the coffee industry dates back to the 1960’s
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