MODULE-I 1.1. INTRODUCTION TO FAKE PRODUCTS "A rural consumer is brand loyal and this also makes it easy to sell look-alike" - Mr. R.V. Rajan‚ CMD‚ Anuragh Fake products are of two types – one: counterfeit products and two: pass-off products. Counterfeit products are fake products that bear identical name of product/ packaging/graphics/colour scheme and even same name and address as the genuine
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Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai‚ Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL’s products include foods‚ beverages‚ cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers India Limited and‚ in 1956‚ became known as Hindustan Lever Limited‚ as a result of a merger between Lever Brothers‚ Hindustan Vanaspati Mfg. Co. Ltd. and United Traders
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Referring to Millward Brown’s research‚ identify the competitive advantages of FMCG companies. Discuss if these competitive advantages are sustainable and suggest how these companies should further develop their competitive advantages in future. The case study talks about how fast moving consumer goods (FMCG) achieve competitive advantages in marketing. A company is said to have a competitive advantage if the company has greater profitability comparing to the average profitability of his rivals
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PEPSODENT THE PRODUCT Pepsodent‚ launched in 1993‚ was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002‚ which allowed consumers to see the efficacy in fighting germs for themselves. As a follow-up‚ in October 2002‚ Pepsodent Fresh & Pepsodent Family offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the
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Strategic Marketing: Smartphones Market Analysis and Product Development Outline 1) Quantitative Analysis 2) Micro Analysis 3) Five Forces Analysis 4) PESTEL Analysis 5) Market Research 6) Product Development Quantitative Analysis CAGR AND QUANTITATIVE ANALYSIS USA: 313.9 millions people 285 euros Potential market: 251 120 000x285x0‚5=35 784 600 000 Euros -market size: 114 million people in the U.S. owned 1 000 000x285 = 32 490 000 000
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FMCG Market Pakistan The consumer market especially FMCG is one of the fastest growing industry in Pakistan and there are many players of global fame like Uniliver‚ Nestle Pakistan‚ Colgate Pamolive‚ PEPSI CO‚ Kraft Foods and well established local contributors for instance‚ Tapal Tea Pakistan Pvt Ltd‚ Engro Foods‚ Seasons Canola Pakistan( Wali Oil Mills). The objective of this blog is to prepare a complete data of FMCG trade nationwide which could help lot of new entrants and to provide useful
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variety of products and services can be acquired online and this explains for the vast benefits which can be realized in the heightening wave of technology. One common sector where online business has been realized is in the online shopping and gaming industry which has developed rapidly of late (Thompson‚ 2007). CanGo is one of the few companies known to have made a fortune in this sector. As a reputed seller of online books‚ games‚ CDS and DVDs‚ amongst other cutting-edge services and products‚ CanGo
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Fast MovinFastMovingConsumerConsumerGoodsGoods (FMCG)(FMCG) 1 Dissertation Report On Buying Behavior of FMCG Products Submitted To: Submitted By: Prof. R.P.Singh Vandana Chandra Director (ABS) MBA (Agri-Business) AMITY University AMITY UniversityLucknow Campus Lucknow Campus Under the supervision of: Mr. Ashish Chandra Faculty Guide (ABS) AMITY University Lucknow Campus Acknowledgement I consider my proud privilege to express deep sense of gratitude to Prof. R.P.Singh for his
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Current Market Conditions Competitive Analysis Before investing time‚ money‚ and resources into new product development‚ every company must fully understand the existing market competition. Analyzing competitors in depth will help a company determine future potential success of the new product segment. Though Keurig is the industry leader in coffeemakers and coffee portions‚ they too experience factors affecting supply and demand. In addition‚ Keurig often sees many attempts to compete with their
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* CASE FACTS: * Misrepresentation of Product of Other Brands (Vehicle Design and Features)‚ though the Logo has been removed * Rash driving‚ racing and over-speeding in mountainous terrain is dangerous and is against the motor vehicles regulations * The child is shown sitting in the front seat (which is not recommended for children below 10 years as sudden braking action in a moving car can throw the child forward hitting the front panel and windscreen glass resulting in serious
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