Macdonald’s Industry: McDonalds is the leader of the industry with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day. McDonalds‚ with headquarters in the United States‚ opened First store in 1940 by the McDonald brothers. The Industry is the Global Food Service. The Industry is at mature stage of its cycle in US. This is demonstrated by the low average growth rate about 4%-6%. * Combined annual revenue of about $120 billion * Industry is highly fragmented:
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goldy Prof. Lastrapes English 1A 19 april‚ 2013 Life in the Fast Food Lane The growth of the fast food industry over the past few decades into what it is today is an undeniable phenomenon that has occurred in an alarmingly rapid pace. The fact of the matter is it seems that a person has a very realistic chance of finding a McDonalds within a 4 mile radius of any household in the country‚ it is also arguable that this is already the case for the world as well‚ and if not now then very soon indeed
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Foreign fast food has entered Chinese life since 1980s‚ particularly in McDonald’s and KFC‚ they made a big success in Chinese market. They are affecting our living habits‚ converting our understanding of traditional beliefs on diet. To a great extent‚ it has become a powerful rival to Chinese traditional food culture. At the same time‚ foreign fast food has endangered people’ health but it has made great contributions to Chinese marketing strategies. There are three consequences that the fast food
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Financial Analysis of the McDonald’s Corporation PART 1‚ COMPANY OVERVIEW: I. Brief Description of the Company The McDonald’s Corporation is one of the world’s most known and leading restaurant retailers to provide fast‚ convenient and tasty food to millions of customers worldwide each day. Headquartered in the United States and a company that began with small beginnings‚ and a simple burger it now has expanded menu that includes healthy food. Currently‚ the McDonald name and its brand
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1/3/14 International Journal of Obesity - Fast food: unfriendly and unhealthy Debate I nternational Journal of Obesity (2 007 ) 31‚ 887 –89 0; doi:1 0.1 03 8/sj.ijo.0803 6 1 6 ; published online 2 4 April 2 007 Fast food: unfriendly and unhealthy S Stender1‚ J Dyerberg1 and A Astrup2 1 Departm ent of Clinical Biochem istry ‚ Gentofte Hospital Univ ersity of Copenhagen‚ Copenhagen‚ Denm ark of Hum an Nutrition‚ Centre for Adv anced Food Studies‚ Faculty of Life Sciences‚ Univ ersity
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“fast food‚ the values it embodies‚ and the world it has made. Fast food has proven to be a revolutionary force in American life. “I” am interested in it both a commodity and as a metaphor” (Shrodes 2012). Eric Schlosser comments on fast food franchises and advertisements where not an overreaction. Fast food has become a plague on the American people. Not only can they be found on every corner‚ but the advertisements are everywhere. They go out of their way to captivate the attention on just about
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Fast Food Fast food is the term given to food that is prepared and served very quickly‚ first popularized in the 1950s in the United States. Fast food restaurants are traditionally separated by their ability to serve food via a drive-through. When people all over the world are looking for a quick‚ easy meal to grab on the go‚ fast food is the common solution. With the efficient service‚ low prices‚ and casual atmosphere‚ fast food seems like the ideal "all-American" choice. In fact‚ over 25
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SWOT analysis of McDonalds This is a McDonalds Corporation SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors McDonald’s Corporation Restaurants‚ Food Worldwide U.S. Don Thompson $ 27.56 billion (2012) $ 5.46 billion (2012) 1‚800‚000 Burger King Worldwide‚Inc.‚ Yum! Brand Inc.‚ Subway‚ Wendy’s
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step‚ there could be multiple methods. The organisation must select a method which is efficient and effective. Rules: Rules are detailed and recorded instructions that a specific action must or must not be performed in a given situation. Eg.1. In case of a fire-alarm‚ all the employees have to vacate the building immediately. Eg.2. The personal computer needs to be switched off before the employees leave the office premises. Single Use Plans:
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and Cons of Junk Food? Junk food industry is taking off these days‚ which incites both young and old. There are various pros and cons of junk food. Junk food such as fries and pizzas are tantalizing for everyone. Junk foods are filled with calories and fats without nutritional values. One benefit of fast food is that you can walk in‚ order and eat. For the modern youth‚ vegetables and fruits are not that appealing as compared to junk food such as pizzas and fries. Junk foods are delectable and
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